To: Mr. Harish Manwani - Chairman

Date: March 26, 2014
Subject: Growing sales and profits

Hindustan Unilever operates under the Pesticide and Other Agricultural Chemical Manufacturing (NAICS 325320) and is predominantly engaged in manufacturing and distributing consumer products mainly in India. As a company we operate six main business segments, where soaps and detergents are our main focus. Our goal is to meet everyday needs of people everywhere to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life. With this wealth of knowledge and international expertise in the services of local consumers it is truly a local and global outreach company. To grow our business, some expansion is necessary to compete globally, and we have to look at our geographic marketing segment, how we will enter a new area, how we will diversify, and how we will position ourselves within the market to be successful.
Located in India with more than 35 production plants HUL has a large geographic presence and is a market leader in personal products. But with HUL controlling the soaps and detergents market, there is an information gap. 1,600 children die every day in India from diarrhea, which can be prevented by washing hands (Walker). The most simple, cost-effective solution of washing hands with soap after defecation and before meals could greatly reduce the number of deaths. Proper hand washing with soap can reduce diarrheal cases by almost half and acute respiratory illnesses by 30 per cent. According to the country’s Public Health Association, only 53 per cent of people in India wash hands after defecation, 38 per cent wash hands before eating and only 30 per cent wash hands before preparing food (Walker). Many people don’t wash their hands, because they believe that