Premium Essay

Higher Management

In: Business and Management

Submitted By cprati805
Words 786
Pages 4
DEPARTMENT OF MARKETING
COURSE OUTLINE SUMMER 2012

Course: MKTG 300, Principles of Marketing (10122)
Meeting Time: Tuesday and Thursday 1:00pm - 4:45pm
Meeting Room: Room 235, CBA
Instructor: Dr. Praveen Soni
Office: Room 355, CBA Phone: 985-4763
Office Hours: After Class e-mail: praveen.soni@csulb.edu (No junk mail, please)

Course Objectives

To provide business and non-business students with the basic knowledge of marketing, regardless of their area of specialization. To relate marketing concepts to real life business situations using numerous cases and various Internet activities. To develop students’ ability to understand marketing challenges, issues, and alternatives, and the ability to make recommendations. To inculcate an appreciation for the marketing activities typically performed by marketing professionals.

Required Text

Lamb, Charles W., Joseph F. Hair and Carl McDaniel (2013), Marketing, Twelfth Edition,
South-Western Cengage Learning, Mason, Ohio.

Course Grade Determination

The course grade will be determined by weighting the components as shown below. Relative grading will be used to assign letter grades after all scores have been compiled.

Test 1, 2, and 3 – 20% each Group Presentation – 15% Multicultural Retailing Field Project – 15% Individual Participation – 10%

Tests 2 and 3 are non-comprehensive. Each student is responsible for bringing a SCANTRON 882 and a No. 2 pencil for the tests.

To enhance learning and understanding of the concepts and practice of marketing, students are encouraged to use the Internet as an on-line resource for information on cases and companies, as well as engage in various Internet activities tied to the numerous companies mentioned throughout the textbook. Finally, students should make every effort to read the assigned chapters and prepare the cases prior...

Similar Documents

Free Essay

Total Quality Management in Higher Education Institutions

...Implementation in the Higher Education Institutions: The Case of Sharjah University in UAE Dr Abdel Moneim M. B. AHMED Bashar I. HAMDOON By WP-0102062007 1 The challenges and obstacles of TQM Implementation in the Higher Education Institutions: The Case of Sharjah University in UAE By Dr Ahmed and Hamdoon e-TQM College Working Paper Series WP- 0102062007 The Challenges and obstacles of TQM Implementation in the Higher Education Institutions: The Case of Sharjah University in UAE Dr Abdel Moneim M. B. Ahmed Bashar I. Hamdoon By WP-0102062007 The working paper series are produced by the e-TQM College and are to be circulated for discussion purposes only. Their contents should be considered preliminary. The papers are expected to be published in due course, in a revised form and should not be quoted without the author’s permission. E-TQM College working paper series is available through www.etqm.ae/qme 2 The challenges and obstacles of TQM Implementation in the Higher Education Institutions: The Case of Sharjah University in UAE By Dr Ahmed and Hamdoon e-TQM College Working Paper Series WP- 0102062007 The Challenges and obstacles of TQM Implementation in the Higher Education Institutions: The Case of Sharjah University in UAE Dr Abdel Moneim M. B. AHMED Director of Graduate Studies e-TQM College P.O. Box 71400, Dubai, UAE E-mail: A.Ahmed@etqm.ae Bashar I. HAMDOON University of Sharjah, Sharjah, UAE ABSTRACT The importance of the......

Words: 11971 - Pages: 48

Premium Essay

Quality Management in Higher Education Institutions Using Delphi Method

...Determinants of Critical Success Factors of Quality Management in Higher Education Institutions in Morocco Using DELPHI method by: Youssef Loutfi Supervised by: Dr. Abderrahman Hassi Thesis Presented to the Faculty of the Graduate School of Business Administration Al Akhawayn University In Partial Fulfillment of the Requirements for Master of Business Administration Al Akhawayn University Summer 2014 iii Dedication In conducting this process, I would like mention people to whom this work is dedicated. To my parents, Habiba Hamdi and Abdessamd Loutfi, who instilled in me very young the thirst for knowledge and determination. Your values, your humility and generosity have always guided me and represent what I most admire in a human being. Here I take a special place to celebrate the sacrifices you have made to educate us and to enable us to follow our dreams. Thank you dear parents for this unique feeling of success and excellence, thank you to support me when I doubted especially you believed in this dream despite all the sacrifices it required. Thank you to believe in this project, our project. To my sister and brother, Ijlal and Ahmad Amine. Thank you for your patience and your great sense of humor. To Sofia, my treasure. My apologies for any breach of my duties. You have come to accept my frequent absences and my moods. Thank you Sofia. To Mr. Hassi Abderahman, you felt my ambition, you have believed in me and you opened the doors of knowledge. To...

Words: 13899 - Pages: 56

Premium Essay

Factors Influencing Academic Achievement Among Business Management Students of Public Higher Learning Institutions (Phlis)

...FACTORS INFLUENCING ACADEMIC ACHIEVEMENT AMONG BUSINESS MANAGEMENT STUDENTS OF PUBLIC HIGHER LEARNING INSTITUTIONS (PHLIs) Norlia Mat Norwani Abstract PHLIs provide education that will maximize individual potential especially in disseminating knowledge that will enable graduates to perform their job effectively. However, not much research that studies factors influencing academic achievement of Business Management students especially in Malaysian context have been undertaken. This research can provide a perspective on how to look into academic and social contexts and the effect of individual differences towards students academic aspect. Astin’s Input-Environment-Output (I-E-O) model is adapted to explain relationships between academic achievement and students input and learning environments. The model allows analysis of of each component’s contribution on academic achievement which is based on students’ cummulative grade point average (CGPA) on a four point scale. Involvement theory which posits that students development is related to the quantity and quality of their involvement in various academic and social activities are explored in the research. Inferential statistics involve in the analyses are t-test, ANOVA and step-by-step multiple regression. Overall academic achievement of the students is Second Class Lower. Regression analyses for all students and for high and low achievers show that input factors are the major contributor for academic......

Words: 1741 - Pages: 7

Premium Essay

Governance and Management Schemes Towards Readiness of Public and Private Higher Educational Institutions to Institutional Quality Assurance Through Monitoring and Evaluation

...ABSTRACT Title : Governance and Management Schemes towards Readiness of Public and Private Higher Educational Institutions to Institutional Quality Assurance through Monitoring and Evaluation Researcher : Helen P. Aquines Degree : Doctor in Public Administration Institution : Polytechnic University of the Philippines Year : 2011 Adviser : Dr. Adela Jamorabo-Ruiz The Problem The main objective of the study is to analyze the readiness of Polytechnic University of the Philippines (PUP) and Maritime Academy of the Philippines (MAAP) to Institutional Quality Assurance through Monitoring and Evaluation (IQuAME) by CHED and to propose some governance and management schemes. Specifically, this study sought answers to the following questions: 1. What are the profiles of PUP and MAAP in terms of: 1.1 Vision, 1.2 Mission, and 1.3 Philosophy/Goals? 2. How prepared are the two (2) Higher Educational Institutions on the IQuAME program of CHED in the following areas: 2.1 Governance 2.2 Quality of Teaching and Research 2.3 Support for Students 2.4 Relations with the Community 2.5 Management of Resources 3. What are the problems encountered in the implementation of the performance measures of IQuAME? 4. What are the governance and management schemes that may be adopted to assist the school administrators to the field of public administration? Research Methodology The study utilized the descriptive method......

Words: 5074 - Pages: 21

Premium Essay

Analysis of Leaders in Innovation

...Abstract In this paper, an analysis would be conducted pertaining to Vineet Nayar, successful CEO of HLC technologies. The analysis will highlight the skills and behaviors of this leader and others and how they prepare their organizations to be more innovative. Not only will this paper highlight the global trends that influenced Nayar to create a new, innovative organization, but also will use the model of assessment that will be used is based on the five discovery skills from the “DNA Disruptive Innovators” of Dyer, J. H., Gregersen, H. B., & Christensen, C. M. (2011) Innovator’s DNA, how did Nayar use these discovery skills to create an innovative organization and what recommendations that Nayar can use to support and encourage an innovative organization. When one thinks of innovation, it is a term used to described new ideas and new beginnings. One who introduced this concept to a failing organization, was an innovative leader named Vineet Nayar. In 2007, Nayar was named CEO of IT Services and Outsourcing Firm HLC Technologies. With his strategic vision and global outlook, he catapulted the then dismal firm into the leader of the organizational pack in a short amount of time. First, this analysis will take a deep look into the strategic vision and global outlook that Nayar used to catapult HLC Technologies. Also, the analysis will introduce the five discovery skills and how Nayar used these skills to create this organization and what steps he needs to take to......

Words: 1713 - Pages: 7

Premium Essay

William P. Dunn, Jr. - What It Takes to Be the Boss at the Pretzel Epicenter of the World

...Management Style of William P. Dunn Jr. Mr. William used to work for his father who owns a Wendy’s franchise in North Central, Florida before joining the Auntie Anne’s company in 2007. According to Mr. William, he’s management style is a lot like a coach. He stated that he likes to empower people to make decision. He will also try to recognize when the employees are struggling in certain area and will try his best help them. Besides that, he trusts his team to run an effective business. He also stated recognizing talent such as people who have great attitude is important in order to make the company grow. International Organization Management From the presentation given, Auntie Anne’s has 14 company stores worldwide. There are 3 main points of how the company stores grows. 1. The higher the number of company stores were open, the more profit they will receive. 2. Every franchise that were open is like a testing ground to them. Products were tested, equipment were tested as well, so it is constantly a growing test products in stores. 3. They wanted to be the voice for franchise system. Issues discussed in the video presentation Mr. William stated that this industry is a tough path. Therefore, he tries to surround himself with smarter people as often as he can. He says that try to keep the positive attitude going and take the obstacles as a challenge to improve the business as well as yourself. Besides that, in this field, he tries to......

Words: 752 - Pages: 4

Premium Essay

Chads Creative Concepts Case Study

...Production and Operations Management Chapter One: Case Study Chad’s Creative Concepts 1. Decisions: a. What types of decision must Chad Thomas make daily for his company’s operations to run effectively? i. To finish the work in process of the standard line to clear up room in the plant at the temporary expense of holding off on the current delivery of custom furniture ii. Find alternative storage capability 1. Less expensive rental 2. Allocate funds to purchase land and construct own warehouse…sink the investment into a fixed cost solution iii. Reconfigure the equipment layouts in the plant 3. Make the setup more efficient and cut down on waste attributed to going from one machine area to the next 4. Reprocess to cut down on the waste of time lost to one craftsman starting and finishing one piece of furniture a. Streamline process and create true assembly line concept to speed up completion of work load iv. Finding less expensive Suppliers v. Perhaps looking at less customization and more focus on the higher demand of types of wood for his product vi. Time to make adjustments based on choosing his best options for profitability b. Over the long-run? vii. Along with that listed above, the following needs to be looked at: 5. Consider expansion by purchasing or erecting second manufactory or expanding this......

Words: 681 - Pages: 3

Free Essay

People Resources

...35 80 www.sqa.org.uk © Scottish Qualifications Authority 2013 SQ A Published by the Scottish Qualifications Authority The Optima Building, 58 Robertson Street, Glasgow, G2 8DQ Lowden, 24 Wester Shawfair, Dalkeith, Midlothian, EH22 1FD C hi na Fi le The information in this publication may be reproduced to support SQA qualifications. This publication must not be reproduced for commercial or trade purposes. This material is for use by teaching staff only. do w nl oa de d Publication date: April 2013 Publication code: H2X3 35/ASP001 by ce nt re _3 00 54 m on 10 /1 0/ 20 14 08 :4 0 Introduction This Assessment Support Pack incorporates assessment templates for both Higher National and National Qualifications (other than CfE) and can be used in a variety of ways including, for example:  to generate evidence which demonstrates that learners have achieved all Outcomes and Knowledge and/or Skills for the Unit  as exemplification of the standard of performance expected of learners achieving the Unit, ie as a benchmark  to help centres develop an appropriate assessment for the Unit  to give teachers/lecturers/assessors new ideas  as a staff development tool Security and confidentiality The information in this publication may be reproduced in support of SQA qualifications. Where the publication includes materials from sources other than SQA (secondary copyright), this material should only be......

Words: 4808 - Pages: 20

Free Essay

Ikea and Its Mode of Entry

...35 80 www.sqa.org.uk © Scottish Qualifications Authority 2013 SQ A Published by the Scottish Qualifications Authority The Optima Building, 58 Robertson Street, Glasgow, G2 8DQ Lowden, 24 Wester Shawfair, Dalkeith, Midlothian, EH22 1FD C hi na Fi le The information in this publication may be reproduced to support SQA qualifications. This publication must not be reproduced for commercial or trade purposes. This material is for use by teaching staff only. do w nl oa de d Publication date: April 2013 Publication code: H2X3 35/ASP001 by ce nt re _3 00 54 m on 10 /1 0/ 20 14 08 :4 0 Introduction This Assessment Support Pack incorporates assessment templates for both Higher National and National Qualifications (other than CfE) and can be used in a variety of ways including, for example:  to generate evidence which demonstrates that learners have achieved all Outcomes and Knowledge and/or Skills for the Unit  as exemplification of the standard of performance expected of learners achieving the Unit, ie as a benchmark  to help centres develop an appropriate assessment for the Unit  to give teachers/lecturers/assessors new ideas  as a staff development tool Security and confidentiality The information in this publication may be reproduced in support of SQA qualifications. Where the publication includes materials from sources other than SQA (secondary copyright), this material should only be......

Words: 4808 - Pages: 20

Free Essay

Accounting

...ACCOUNT ANALYSIS ➢ SALES ANALYSIS |MONTH |RM | |  |  | |JUNE |8432.00 | |JULY |8274.00 | |AUGUST |8986.00 | |SEPTEMBER |7626.00 | |OCTOBER |8167.00 | |NOVEMBER |7895.00 | |DECEMBER |7791.00 | [pic] For the month August, the sales are RM 8986, its means 18% for the total sales. August month are the month having highest turnover compare the overall sales. The lowest of the sales of the month is September. The total sales for the month September are RM 7626 and it becomes15% from the overall sales. The second highest are June, July and October which is RM8432 , RM 8274 and RM 8167 that contribute same percentage of total sales 17%. ➢ PURCHASES ANALYSIS |MONTH |RM | |  |  | |JANUARY |1,863.90 | |FEBRUARY |1,970.70 | |MARCH |2,886.20 | |APRIL |2,670.30 | |MAY |5,180.70 | |JUNE |6,328.90 | [pic] For the month June, the purchases are RM 6,328, its means 30% for the total purchases. June month are the month having highest purchase did by the MB BALA ENTERPRISE......

Words: 447 - Pages: 2

Free Essay

Actl2003 Assignment

...Young Working Population A no claim discount (NCD) scheme which encourages the policyholder to drive more carefully due to the penalty applied if a claim occurs and reward gained if no claim occurs is common in motor vehicle insurance. Different companies have varying NCD scheme which provides a conundrum for policyholders to choose the most optimal policy for each individual policyholder. A common argument for the introduction of an NCD scheme is that it is fairer than using a flat rate. Looking at the popularity in the rise of NCD schemes seems to indicate this is true. Not only does the scheme encourages better driving but it enables the policyholder to reduce their premium until they reach the maximum no claim discount. For the young working population, an NCD scheme would be of great benefit especially for a young worker who is only entering the workforce. The young worker would have more frequent car usage and benefit from the reduced premium due to the discount. Since the young worker would more likely need the car for commute to work and also later on for family responsibilities. However the worker would need to take consider the portability of the NCD scheme should in the future, he decide to move to another insurer that offers a more optimal policy. Portability is an especially important aspect to consider for a young worker that is still trying out jobs and may change jobs multiple times before settling on one. In this report a model for an NCD scheme in......

Words: 689 - Pages: 3

Free Essay

Management

...3. We’ve all heard many stories about successful people. They all possess qualities that take them to the successful life they have. The story of Bert and John is something every organization should be inspired of. They build a small business where they designed their first tee shirt back in 1989. The way they managed their business something organizations should follow. I believe that one thing, that I can describe to their business is how innovative and creative they can be. Even though they are selling their products, the sales weren’t great. This two brothers experienced hardships and struggles during those times, but they never give up. During one of their post-sales parties they asked from their friends’ advice on what can be done. Eventually, their new ideas of slogans and image they had put together actually paid off for their new designs. That’s where their creativity comes to place. The way they draw their designs is very inspirational.”Life is good” is one of the slogan designs wherein a simple message can bring an impact to people. It only means that life is not all great, but life is good. And I believe that why their customers started to buy their products In every organization, I believe being innovative is very effective when it comes to approaching work. It means having new ideas about how something can be done. If we look back from the story of Bert and John, they find themselves new ideas, on their tee shirts and make some good results from it. Another......

Words: 470 - Pages: 2

Premium Essay

Bshs305 Ethical Scenarios Worksheet

...Ethical Decision Scenario Worksheet Read the following scenario: Shannon is a juvenile probation officer with the Department of Juvenile Justice. Recently, she covered her coworker, Janet’s client load, while Janet was on vacation. Shannon met with several of Janet’s clients. After meeting with clients, she discovered a pattern in which the clients would report that they have not seen Janet in 2 to 3 months. However, the case files reflected face-to-face contact with all of her clients, despite what her clients stated. When Shannon investigated further, she found that the client notes were all at the same day and time, which is unlikely. Further, several of Janet’s clients needed referrals for counseling, but Janet never completed them and has not followed up to ensure her clients are receiving the necessary services. Janet is a close friend of Shannon. Shannon does not want to get Janet in trouble but realizes something must be done. Answer, in a 75- to 100-word response, each of the following questions: 1. What are the ethical issues involved in the scenario? Shannon works as a Juvenile probation officer with the Department of Justice. Janet was on a vacation and Shannon had to cover her works with clients. Paperwork of Janet said that Janet was communicating regularly with her clients. But her clients didn’t say so. Then she attempted to check into thoroughly and found that client’s notes are written at same time on same date which isn’t possible......

Words: 652 - Pages: 3

Premium Essay

The Recalcitrant Director Case

...9/13/2014 The Recalcitrant Director at Byte Products, Inc. CORPORATE LEGALITY VERSUS CORPORATE RESPONSIBILITY | The Recalcitrant Director at Byte Products, Inc. CORPORATE LEGALITY VERSUS CORPORATE RESPONSIBILITY | The Recalcitrant Director at Byte Products, Inc. Table of Contents: Questions | Page | 1- If you were one of the board members, how would you have initially voted for the proposal? What would your vote be after the recess in the meeting? Why? | 2 | 2- Should the Byte executives tell the town administrators and potential employees that this is a temporary plant, to run for three years? | 2 | 3- What impact does a plant closing have on a small town like Plainville? What impact does the closing have on the employees? | 3 | 4- Can you suggest any compromise for the present impasse? | 3 | 5- If you were Elliott, would you call for a vote on your proposal or postpone the vote until next meeting? | 4 | 1- If you were one of the board members, how would you have initially voted for the proposal? What would your vote be after the recess in the meeting? Why? If I was one of the board members, I would have requested feasibility study and financial analysis for the proposal , although that the proposal will solve the problem of the surge in demand and although that by accepting this proposal there is no need for any licensing, foreign or domestic and the quality......

Words: 880 - Pages: 4

Premium Essay

Discussion Mgmt 314

...harder for it? Not to sound lazy but time is valuable and why put in more time than everyone else for the same rewards? The only way to make merit pay more effective depends on making it truly dependent on performance and designing a relatively objective appraisal system. Without the appraisal system it is literally pointless. Ultimately, to be successful, the merit pay program must ensure that awards provided to the best performers will be substantially greater than increases awarded to average, or below-average performers. Merit pay when managed correctly provides a huge advantage for employers in my eyes. Merit pay helps an employer differentiate between performance of high and low performing employees and reward the performance of the higher performers. I believe that merit pay is worth it if you have the proper system in place. Others would argue that merit pay is a disadvantage because of the amount of time and energy that organizations invest in an attempt to make performance measurable for merit...

Words: 297 - Pages: 2