...THE IMPACT OF ASAP 18 CELEBRITIES ON PURCHASE DECISION OF THE TEENAGERS Pierre Jaca, Cassandra Soliman, Apryll Vivas San Beda College – College of Arts and Sciences This research aims to provide an answer in understanding the behavior of consumers towards celebrity endorsements. It will give an answer as well as measuring the effectiveness of using celebrity endorsers from the high rating tv program of ABS-CBN, ASAP 18. Does the show, or the artists itself affect consumer’s behavior? Keywords: attention, familiarity, teenagers | | One of the most significant Principle of Marketing is Promotion. It is a means of getting your message out to the public. This is mainly done through Advertising in the form of radio, newspapers, magazines, billboards, television, on line promotions and moving media such as vehicles and agents. Among all these forms, the best and prevalent way of Advertising a product or a service is through the Television. It is said to be the most expensive yet most effective way of introducing the product in the market place to be known by the people. With Television, anyone who will be viewers of a TV channel can see and notice the product get endorsed. Moreover, certain high rating program affects product familiarity to viewers and customers because it is associated with appealing celebrities which can induce its desirability to the market place. It is said that: Advertising needs to stop consumers and hold their attention in likable ways: “Where...
Words: 7589 - Pages: 31
...INTRODUCTION ANIME. Whenever I hear this word, I automatically switch my brain from serious and normal mode, to hyperactive and otaku mode. When I hear people talk about anime, I can't just leave them be, I'll talk with them! This is how freaky and weird I can be. I first started watching anime when I was a kid, but I took it to the next level when I was in high school. Are you wondering what kind of next level this is? I meant next level as, at first, I only watch it when I come across it. But now, I watch it because I want to. It became my fascination. When I learned that an anime is popular and it's really good, I'll watch it. I may leave my schoolwork undone and watch anime first. This became the topic of my blog. Anime. Hi! I'm a serious, fun, hyperactive, weird and crazy otaku. I'm Lissa Nubla and welcome to my blog! 1 - What is Anime? (The photo above is an example of an anime art/drawing.) So, what is anime? Why is it popular all around the world, just like here in the Philippines? Does anime affect the way of living of the people that watch or are addicted in watching it? According to the article What is Anime by Serdar Yegulalp that I read, "The word anime -- pronounced "ah-knee-may" -- is an abbreviation of the word animation. In Japan, the word's used to refer to all animation." Also, according to Katherine Luther, anime is essentially Japanese animation and in fact, the word 'anime' is a shortened...
Words: 6096 - Pages: 25
...Written Report Adam Hassen, Matt Herrig, David Indehar Statistics 12/10/2012 SITUATION: We are investigating the amount of cigarettes smoked by the population of smokers in the metropolitan area. The metropolitan area is defined as the greater metro area of Minneapolis and Saint Paul, and near suburbs. Furthermore, we are attempting to make inferences on meaningful and relevant correlations and trends within the data, among other insights in to the population. SAMPLING METHOD/DATA COLLECTION METHOD: We obtained our samples by walking around Downtown Minneapolis individually (with each group member surveying different sections of the downtown area), seeking out individuals that were smoking and occasionally asked various people that were loitering outside. We would then introduce the project and ourselves, explain to them the situation, and ask them if they were willing to partake in the survey. If they agreed to participate, we would hand the participants the survey to complete, or upon their request, simply ask them the questions and record their answers. We did this on three separate occasions. Roughly 40 percent of our sample was acquired between 5:00PM and 8:00PM on Tuesday night, 30 percent between 11:00AM and 2:30PM on Wednesday, and the remaining 30 percent between 4:00PM and 6:00PM on the same Wednesday. Some bias that could be influencing our data is the fact that, in general, the population of downtown Minneapolis is somewhat more likely to consist of individuals...
Words: 1936 - Pages: 8
...CHAPTER 1: The Science of Psychology 1. Who founded the first Psychology laboratory and when was it (HINT: it was in Germany)? What else was he known for? a. First Lab 1879- Leipzig, Germany. Wilhelm Wundt, founder of psychology as discipline. Conscious experience and building blocks, trained many early psychologists 2. Identify the following, and the one or two main names (if applicable): Structuralists, Functionalists, Gestalt Psychology, Behaviorism Psychoanalysis, Humanistic Psychology, Cognitive Psychology b. Structuralists: Titchener- Wundt’s student. Wanted to examine the structure of mind and organization of basic elements of sensations, feelings, and images. “Structure of the mind” Example: I see a square as composed of four separate lines. Introspection: observing ones own conscious reactions. c. Functionalism- William James- first American psychologist. “Mental associations allow us to benefit from previous experience.” Deals with function, what does consciousness does to us, what is the purpose etc. d. Gestalt psychology- Max Wertheimer. Objects are well-organized structures, whole objects instead of parts. Ex. A square is a Square e. Behaviorism psychoanalysis – Sigmund Freud. Founded psychoanalysis in early 1900s, focused on unconscious thoughts in determining behavior. Psychoanalysis- feelings come from a hidden place in your mind called unconscious. f. Behaviorism- John Watson, B.F. Skinner. We can predict behaviors...
Words: 1773 - Pages: 8
...The SAT Essay: Building a Repertoire of Examples The SAT essay is intended to measure your writing skills, not your knowledge of any specific subject. Therefore, the essay prompts given on the SAT must be fairly open-ended, so that anyone with a highschool education and life experiences common to all teenagers can respond to them. Most of them deal with basic philosophical, psychological, moral, or social issues. In my experience as a teacher, I’ve seen that the biggest challenge students face in writing the SAT essay is coming up with rich and relevant examples to discuss within the twenty-five minutes you’re given for the essay section. Quite often, students end up using examples that are inappropriate or superficial, or they don’t know enough about the examples they’ve chosen to write about them in detail. The way to combat this problem is to create your own repertoire of examples that you are well prepared to write detailed paragraphs about. Then, when you read the prompt you’re given on the day of the test, you can simply choose the examples from your repertoire that are most relevant to that particular topic. (Of course, this method isn’t fullproof; it may happen that you are unfortunate enough to get a topic that your prepared examples aren’t really appropriate for. If that’s the case, don’t try to force your examples to fit the topic. The process of coming up with these examples and writing several practice essays will also help you learn how to come up with new examples...
Words: 3449 - Pages: 14
...organizations, notably International P.E.N., the world association of poets, playwrights, essayists and novelists whose Philippine Center he founded in 1958. F. Sionil José, the Philippines' most widely translated author, is known best for his epic work, the Rosales saga - five novels encompassing a hundred years of Philippine history - a vivid documentary of Filipino life. In 1980, Sionil José received the Ramon Magsaysay Award for Journalism, Literature and Creative Communication Arts. In 2001, Sionil José was named National Artist for Literature. In 2004, Sionil José received the Pablo Neruda Centennial Award. GRADUATION by F. Sionil Jose I always knew that someday after I finished high school, I’d go to Manila and to college. I had looked ahead to thegrand adventure with eagerness but when it finally came, my leaving Rosales filled me with a nameless dread and a great,swelling unhappiness that clogged my chest. I couldn’t be sure now. Maybe it was friendship, huge and granite-like, or just plain sympathy. I couldn’t be sureanymore; maybe I really fell in love when I was sixteen. Her name was Teresita. She was a proud, stubborn girl with many fixed ideas and she even admonished me: “Justbecause you gave will be accepted.” It was until after...
Words: 3377 - Pages: 14
...Industry Analysis Group Project Industry Analysis Group Project Starbucks Corporation is an American Coffee Company located out of Seattle, Washington. It was founded in 1971 by Zev Siegl, Gordon Bawker and Jerry Baldwin who were three friends who met while attending the University of San Francisco. Starbucks Corporation is located in 65 countries from Asia-Pacific to the Middle East, Africa, Europe and of course America. They have 21,366 stores worldwide and that number will continue to grow as Starbucks continuously expands. The first store, Pikes Place opened and sold coffee to espresso bars as well as restaurants. In the mid 80’s, Howard Schultz who is now the CEO and Chairman of Starbucks, but at the time was the director of retail operations and marketing came up with the idea of turning the company into a coffee house. In the 90’s, Starbucks grew as the coffee house idea was starting to take off. Then the Millenium came and Starbucks really gained ground and has not looked back since. Starbucks Corporation sells as well as licenses the rights to distribute and produce many different items provided on a daily basis in the Starbucks shops. They license their trademark through licensed stores as well as grocery and national food service accounts. According to Starbucks; “It roasts, markets and retails specialty coffee. It offers several blends of coffee, handcrafted beverages, merchandise, and food items. Starbucks also offers a range of consumer products...
Words: 3682 - Pages: 15
...HOW THE GAME ATTRACTS THE FILIPINO YOUTH? The first factor why it attracts the youth is the type of game involved. Filipino gamers The Culture love strategy of DOTA in theaction games and Philippines compared to board and mini games. It has a very different gameplay compared among other games. Also, it is a multiplayer game; people can play with others up to 10 persons per game. These are the heroes of DOTA, there are so much to choose from. They are divided into three groups, the Sentinel, the Scourge, and the Neutrals. Also they are divided further by their Joshua Frankie B. Rayo Department of Computer Science University of the Philippines Diliman The Culture of DOTA in the Philippines Joshua Frankie B. Rayo Department of Computer Science, University of the Philippines Diliman jbrayo@up.edu.ph Abstract. The culture of DOTA (Defense of the Ancients) has taken the Philippines to storm because of its very creative gameplay that caused millions of Filipino students hard for them to avoid playing the game; and it is also evident from media to the internet. This game has brought such intense effects to the Filipino youth and its everyday life; up to the point where they are affected physically, psychologically, and their respective careers. Because of DOTA, the computer shops in the country have been growing massively since its release; the youth are gathered there to play informally and to show their enthusiasm and foster friendship, teamwork...
Words: 15208 - Pages: 61
...COMPARATIVE STUDY OF THE ACADEMIC PERFORMANCE OF STUDENTS WHO REGULARLY EAT BREAKFAST AND THOSE WHO SKIP BREAKFAST AMONG SELECTED PUPILS OF MAUBAN SOUTH CENTRAL ELEMENTARY SCHOOL II S.Y.2014-2015 A Research Paper Presented to Engr. Elda C. Aranilla Sacred Heart College Lucena, City In Partial Fulfillment of the Requirements for the Subject Advanced Statistics in Education (EDUC 201-1) MAY B. ANARETA HAYDEE D. BELGICA DENISE LIAN M. DEVELUZ IRENE A. GAPASANGRA MARY GRACE M. MADRILEJOS KRISETTE JOY V. SARDEA CHAPTER I THE PROBLEM AND ITS SETTING Introduction This study is about probing the importance of eating breakfast. Pupils should take breakfast every morning. As defined by Webster’s New World Dictionary (2008), breakfast is the first meal of the day; the term implies to break the fast. Break the fast means to eat and break the skipping of breakfast. Breakfast is one of the most important meals of the day because it replenishes your body’s energy levels in the morning. (Amanda Wayne, BBC News). Maslow’s cited on his hierarchy of needs that it is the most basic level of need that is required to humans to satisfy physiological need is the food specifically the eating of breakfast (Encarta, 2009). Comparing two variables are done to know which one is the more favorable. The goal of this study is to determine the significant difference between students who take their breakfast regularly and of those who skip based on their academic performance,...
Words: 9879 - Pages: 40
...COMPARATIVE STUDY OF THE ACADEMIC PERFORMANCE OF STUDENTS WHO REGULARLY EAT BREAKFAST AND THOSE WHO SKIP BREAKFAST AMONG SELECTED PUPILS OF MAUBAN SOUTH CENTRAL ELEMENTARY SCHOOL II S.Y.2014-2015 A Research Paper Presented to Engr. Elda C. Aranilla Sacred Heart College Lucena, City In Partial Fulfillment of the Requirements for the Subject Advanced Statistics in Education (EDUC 201-1) MAY B. ANARETA HAYDEE D. BELGICA DENISE LIAN M. DEVELUZ IRENE A. GAPASANGRA MARY GRACE M. MADRILEJOS KRISETTE JOY V. SARDEA CHAPTER I THE PROBLEM AND ITS SETTING Introduction This study is about probing the importance of eating breakfast. Pupils should take breakfast every morning. As defined by Webster’s New World Dictionary (2008), breakfast is the first meal of the day; the term implies to break the fast. Break the fast means to eat and break the skipping of breakfast. Breakfast is one of the most important meals of the day because it replenishes your body’s energy levels in the morning. (Amanda Wayne, BBC News). Maslow’s cited on his hierarchy of needs that it is the most basic level of need that is required to humans to satisfy physiological need is the food specifically the eating of breakfast (Encarta, 2009). Comparing two variables are done to know which one is the more favorable. The goal of this study is to determine the significant difference between students who take their breakfast regularly and of those who skip based on their academic performance,...
Words: 9879 - Pages: 40
...Dan Robinson Marketing 4-24-2012 Section 1 Situation Analysis Career Search Branding yourself is one of the most difficult things you can do in life. It represents the beginning of starting a career and establishing your credibility. It takes a lot of effort to discover your specific brand, so I will take a step by step approach in order to advertise myself. I can get a great grasp on my future by starting from the the very core: values. Self-Reliance Communication Determination Accountability Decisiveness Hard Working Efficiency Loyalty Individuality Trust Values may be seen as ways to accomplish a mission or achieve a certain goal. Individuals as well as organizations may shoot for specific values and goals in order to reach a level of success, including myself. I would not alter any of these values because, to me, they act out of universal importance towards anything I am striving for. In this case, I am establishing necessary values in the general field of business. In choosing the most important values towards my life in regards to my possible career choices, I asked myself what would it take to be the ultimate employee or eventually employer. The answer came down to a self-reliant, communicative, and determined person. These values that I would bring to the table are the cornerstone of a great career. In order to allow yourself to reach your full abilities, you must be able to rely on yourself to complete the tasks at hand. This first value...
Words: 11436 - Pages: 46
...Improving Students’ Learning With Effective Learning Techniques: Promising Directions From Cognitive and Educational Psychology Many students are being left behind by an educational system that some people believe is in crisis. Improving educational outcomes will require efforts on many fronts, but a central premise of this monograph is that one part of a solution involves helping students to better regulate their learning through the use of effective learning techniques. Fortunately, cognitive and educational psychologists have been developing and evaluating easy-to-use learning techniques that could help students achieve their learning goals. In this monograph, we discuss 10 learning techniques in detail and offer recommendations about their relative utility. We selected techniques that were expected to be relatively easy to use and hence could be adopted by many students. Also, some techniques (e.g., highlighting and rereading) were selected because students report relying heavily on them, which makes it especially important to examine how well they work. The techniques include elaborative interrogation, self-explanation, summarization, highlighting (or underlining), the keyword mnemonic, imagery use for text learning, rereading, practice testing, distributed practice, and interleaved practice. To offer recommendations about the relative utility of these techniques, we evaluated whether their benefits generalize across four categories of variables: learning...
Words: 48661 - Pages: 195
...Society for the Study of Social Problems Social Stratification and Health: Education's Benefit beyond Economic Status and Social Origins Author(s): John R. Reynolds and Catherine E. Ross Source: Social Problems, Vol. 45, No. 2 (May, 1998), pp. 221-247 Published by: University of California Press on behalf of the Society for the Study of Social Problems Stable URL: http://www.jstor.org/stable/3097245 Accessed: 27/02/2009 14:10 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://www.jstor.org/action/showPublisher?publisherCode=ucal. Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit organization founded in 1995 to build trusted digital archives for scholarship. We work with the scholarly community to preserve their work and the materials they rely upon, and to build a common research platform that promotes the discovery and use of these resources. For...
Words: 14230 - Pages: 57
...Executive Summary A. Market Study Food and parties have been a part of the culture of the Filipino. Filipino have always been a food lover, be it traditional food or food from another country. Hot is an adjective word that means having or giving off heat; having a high temperature; showing intense; requiring immediate delivery or correspondence; demanding priority. Spot is a noun word that means a place or locality; a specific position in a sequence. The owners chose this name because of the very reason that it is catchy and the word itself is explainable; it will be easily understood by their chosen target markets. Also, the owners thought of using this name because their main mission is to serve their customers with products that are warm and fresh. It features a variety of menu such as salads, pasta, hamburgers, rice meals, desserts and beverages hot or cold, alcoholic or non-alcoholic. It is also known for having the best ambiance having a laid back style with a twist of modernized furniture. Rest assured that Hotspot bar restaurant will maintain its security well. Hotspot bar and restaurant is an establishment that is very flexible and in its operations, it will make sure to cater to the needs and wants of every individual of all ages. B. Technical Study Burgers was introduced to the Philippines by the Americans, since then the Filipinos are fond of eating burgers. Hotspot bar and restaurant wants to be known for their best tasting burgers but they...
Words: 19178 - Pages: 77
...монологической речи по темам: система образования, система правосудия Великобритании и США, а также на совершенствование письменной компетенции студентов. Каждый раздел содержит тематический словарь, ряд упражнений на закрепление лексики, достаточное количество текстов по теме, упражнения на повторение. Практикум предназначен для аудиторной и самостоятельной работы студентов 4-го курса, изучающих английский язык как основную специальность. 5 Educational System (the USA and the UK) Topical Vocabulary Nursery school, kindergarten, elementary school, high school (junior, senior), secondary school (―grade school‖ or the ―grammar school‖), inner-city school, rural school, professional school, college (college of arts and sciences, business college, engineering college, residential college), university. General pattern of education, summer vacation, a school board, academic activities, extracurricular activities, personal and guidance counseling, trained guidance counselor, grade,...
Words: 29371 - Pages: 118
