...ETHNOCENTRISM Ethnocentrism is the tendency to believe that one's ethnic or cultural group is centrally important, and that all other groups are measured in relation to one's own. The ethnocentric individual will judge other groups relative to his or her own particular ethnic group or culture, especially with concern to language, behaviour, customs, and religion. The term ethnocentrism was coined by William G. Sumner, upon observing the tendency for people to differentiate between the in group and others. Ethnocentrism occurs when one culture or nation places itself at the top of an imagined hierarchy of cultures and nations and subsequently assigns other cultures and nations equivalent or lower value on that scale. To be fair, a system of belief in which someone doesn't consider his or her own as the right one is inherently inconsistent, for it is admitting its own falseness. With this in mind, it is important to examine the bases for our beliefs regarding other cultures and nations. The tendency to evaluate other groups according to the values and standards of one's own ethnic group, especially with the conviction that one's own ethnic group is superior to the other groups. "The fallacy of ethnocentrism is committed...
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