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Hilton Critical Success Factors

In: Business and Management

Submitted By masbel13
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Hilton
The critical success factors of a company are the essential features and elements of an organization that contributes to the organizations success within its industry. Since its founding in 1919 by Conrad Hilton in Cisco, Texas, Hilton Worldwide has remained a frontrunner within the hospitality industry. Currently, it is one of the largest hospitality companies in the world with over 10 brands and offering 3900 hotels worldwide. Hiltons reign as a leader within the hospitality industry is contributed to its four key success factors which includes providing a level of customer service that enhances the customer experience, competitive marketing, effective cost management and brand differentiation.
One of the ways that Hilton has become so successful is due its outstanding customer service. It provides its guests with a hotel experience that is unrivaled. It is known for leaving a lasting impression by the level of service it provides. In order to deliver the superior service, which is boasted about throughout the world, Hilton enrolls its staff in an extensive training program to ensure they have the knowledge and skills needed to efficiently perform their job functions. Having a knowledgeable staff that is courteous coupled with effective problem resolution skills helps to provide the award winning service that is attached to the Hilton brand.
Another critical success factor for Hilton is its marketing and advertising strategy. Due to the wide variety of brands it appeals to different types of consumers and the practice of tailoring its advertising to attract guests based on the brand is deemed successful. The offering of different products for leisure travelers and business execs allows Hilton to personalize services based on the type of travelers while providing a wide range of prices and discounts to accommodate the varying budgets of each consumer....

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