...Hilton HHonors Worldwide: Loyalty Wars HOS 342 Service Marketing Hilton HHonors Worldwide: Loyalty Wars HOS 342 Service Marketing Anthony Petitte Anthony Petitte Introduction The following case concerns Hilton’s reward program for its guests, the Hilton HHonors, and the possible implications after the introduction of a different reward program introduced by Starwood Hotels and Resorts Worldwide Inc. Many companies in different industries use the loyalty reward program as a form of marketing tool to reward their loyal customers. By doing this, they are able to retain their customers and attract other potential customers. The more attractive the loyalty programs are, the more customers the companies get and retain. Customers are attracted based on how they earn points, and the benefits they get when they redeem the points. Many of the industries offering the loyalty programs have a standardized way of doing so because they are more independent and they have definite control. This is unlike the hotel industry, which has no defined control because of franchises and different management. There may be different people controlling the hotel chain despite the chain using the same brand. This makes it hard for the hotels to standardize their loyalty program. The Hilton reward program was effective in retaining and attracting customers, but the hotel chain faced different challenges, which increased its threat of losing its customers. Challenges facing the Hilton Brand The Hilton...
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...DescriptionThe West Point Academy Honor Code states that "A cadet will not lie, cheat, or steal nor tolerate those that do" (President and Fellows of Harvard College, 1981). In 1976 theAcademy and the Honor Code came under scrutiny due to a broad range cheating incidentamongst cadets in an electrical engineering course. In the class of 823 cadets, it is believedthat 300-600 cheated on the assignment. Cheating is a direct violation of the Honor Codeand all those found guilty by the Honor System are subject to expulsion. Because of thecheating incident, the Academy gained tremendous national exposure and publicity. Thecadets caught in the scandal are questioning the Academy, the Honor Code and the Honor System itself. Lt General Sidney Berry, Acting Superintendent of the Academy, must sortthrough all information and satisfy the wishes of Congress, the Department of the Army,alumni, current cadets and the merciless public.DiagnosisThe Academy produces battle-ready offices. Some of the "macro level" stressors that arevisible are; competitive pressures, bureaucratic rules, restrictive untrusting culture, tightcontrols, centralized decision making, lack of participation in decisions, punitive appraisalsystem and physical and mental strain all of which exist at the school (Luthans, 2011).At the center of all the practices at West Point is the Honor Code. A change in the Honor Code would go against the what the Academy had always stood for and would hold futurecadets to lower standards...
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...A Knack for Excellence Is striving to graduate with Honors really worth the struggle? You might be wondering, is he really taking it there? Well, Yes I am. What if you gave and dedicated your life and soul, solely on achieving this honor and still don’t make it? Yes, I’m sure it looks great on a resume and one may feel like they have accomplished life’s greatest feat, especially when graduating from a Harvard, Yale, Princeton or any other highly-notable University with such prestigious of a honor; but neither life nor success in life is solely characterized by acquiring A’s in school. So is it really worth it, and what does it truly mean to graduate with honors? As the film “With Honors” depicted, for Harvard it meant everything, but he realized the bigger picture in the end. I believe graduating with ‘Honors’ should be considered more than a goal. It should be considered a way of life, a lifestyle so to say. In the film, “With Honors”, ‘Harvard’ was at the mercy of Simon, the ‘Harvard Bum’ who found his thesis paper. Even though Harvard failed to graduate with honors from Harvard, he essentially did one thing right when he chose to chase a dream of graduating with Honors. He set his goals high! He set his eyes on the prize and began a figuratively climb upward the likes of a Mt. Everest; with Mt. Everest being his graduation from Harvard with quote, unquote, honors. Simon taught them that just graduating with a flimsy piece of paper can only get them so far, that...
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...traditions is the ‘Aggie Honor Code’ which entitles “An Aggie does not lie, cheat, or steal, nor tolerate those who do.” This straight edged message which represents an Aggies honor and respect is written on a plaque which is attached to a statue right outside of the Corps of Cadet headquarters. This statue was donated by Dr. John and Carol Heit, fellow Aggies from the class of ’43. The Aggie Code of Honor statue seizes the attention of every Aggie that walks by it and with the use of pathos, ethos, and logos this statue is able to connect with the emotions of every single Aggie and convey Texas A&M’s six core values. The statue with the help of pathos and the purge of emotions suggests that the Aggie Ring is only attainable if you follow the path of the...
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...focusing on our top performers, we raise the bar, and ultimately the performance, of our entire brand. This article provides insight into our leadership development program that both gives and gets back from our best and our brightest. In 2008, the Embassy Suites brand partnered with The Bixler Consulting Group, an Atlanta-based leadership development and executive coaching firm, to design and facilitate a program that specifically meets the unique needs of Embassy Suites GMs. The Circle of Leadership™ is the result of this collaboration. At the onset, a strict set of hotel performance criteria were established to help select the six to eight General Managers invited to participate in the program each year. To be nominated is both an honor and a privilege. Over a 12-month period, participants complete a variety of self-assessments, participate in workshops and interactive webinars, complete a host of real-world...
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...Hilton Hotel Corporation The Hilton Hotels Corporation, one of the leading international companies in the hospitality industry started with a humble beginning in 1919, when Conrad Hilton bought the first of what would later become an international chain of hotels and resorts, revered by competition and valued by customers, for the high quality of hospitality and leisure services provided as well as original hotel and travel concepts presented. With an international portfolio of 9 hotel brands that extends to up to 79 different countries worldwide, the Hilton hotel corporation has more than 3,400 hotels spanning the globe and approximately 22 million guests across all nine brands owned by Hilton. The goal Hilton aspires to achieve however is to be the first choice of guests, team members and owners alike, the paramount global hospitality company, which is reflected solidly within the company’s core values which are the drive of the corporation’s team members. H HOSPITALITY I INTEGRITY L LEADERSHIP T TEAMWORK O OWNERSHIP N NOW (Hilton worldwide, 2009) Through creating exceptional guest experiences, Hilton was able to ensure that each customer is made to feel valued. Challenges However, with an increasing number of competitors in an aggressive and quite competitive market, A diverse number of properties in 79 around the world, each with unique cultural norms and traditions and a changing hospitality market, due to the increasing bargaining power customers...
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...steal nor tolerate those who do”, reads West Point’s honor code, allegedly violated in 1976. The West Point Cheating Incident revolves around an incident from 1976, where over 100 juniors were alleged to have cheated on an electrical engineering exam. Cheating on an exam can have damning ramifications at any school, but when it comes to West Point; it is a direct violation of the schools highly held honor code. The honor code is a West Point tradition, and has helped mold military leaders with high integrity and strong values. Due to the sheer number of individuals, who were alleged to be involved, and where the scandal was happening, the event garnered national attention. Due to the uproar in the press and across the country, more pressure was placed on General Sidney Berry, Superintendent of the United States Naval Academy by bureaucrats and politicians alike. Diagnosis West Point is not your ordinary school setting. It is a breeding ground for training our nation’s best and brightest future military leaders. In the United States Military, it is imperative for soldiers to lead with character, while remaining calm under fire. It seems West Point, at the time of this event, concerned itself more around punishing for crimes than it did developing character. If West Point was truly interested in developing leaders with high character, it would not utterly dismiss individuals for any perceived violation of the honor code. “[E]ach organization is embedded—more or less—in...
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...that does not play by the rules set by the school. There is an established authority structure and an unwritten code among students. The last point is there must be a conflict between said outsider and power structure, ending in either the school being changed by the outsider permanently or the school re-asserting its control, either way a balance of power is again found. Old School's outsider is the main character and unnamed narrator. The schools authority is strict and it has unannounced animosity towards Jewish people. The conflict between Outsider and the schools authority structure comes when the narrator believes he can cheat his way into winning a contest and plagiarizes, breaking one the the schools rules and defying the code of honor that the students follow when in contest with each other. The narrator in Old School is not the traditional outsider character, it is not his pears or the staff that labels him as such. It is himself, he puts the label on himself within his own mind. The narrator has a Jewish background on his fathers side; At his school there is an unspoken infamy for Jewish people. "Yet it seems to me that Jewish boys even the popular ones, [...] had a subtly charges field around them."(pg.60) We know that he feels his background sets him apart, even though nobody knows, from the other boys. This is...
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...significantly to such a "choice." inadequacies in the Honor System, in the Academy environment which was to have supported this System, and in the administration of the EE 304 examination combined to make a cheating incident practically inevitable. A. Honor System Perhaps the most fundamental of the Honor System's inadequacies has been the expansion of the Code well beyond its intended purpose. Cadets have been found guilty for isolated conduct which cannot fairly be characterized as having made them dishonorable. Recently, for example, a cadet who reported himself for stating that he had done 20 sit-ups, when in fact he had done only 18, was found guilty of violating the Honor Code. A similar incident had occurred in 1970. in July of 1974, a new cadet who reported himself for telling his squad leader, who "did not remember the particular incident," that he had shaved, when in fact he had not, was separated. In 1975, a third classman was found guilty by the Cadet Honor Committee of "intentionally deceiving" in that "he wore a second class dress coat to a motion picture" during the week (a regulation prohibited third classmen from attending weeknight movies). If these cases were aberrations, our concerns would not be as great. They are, however, representative of a significant number of the approximately 180 non-EE 304 cases which have resulted in findings of guilt by the respective Cadet Honor Committees during the 1970s. The Honor Code too...
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... Lt. General Sidney Berry, Superintendent of the United States Military Academy at West Point has been faced with a series of difficult decisions after being notified of underclassmen at the campus where caught cheating, a violation of the Cadet Honor Code with the Academy. All cadets that are found guilty by the Honor System are subject to expulsion. The decisions Berry is faced with raises issues concerning ethics, organizational adjustment and change, and action planning to tackle the arising conflict. Through acting in the best wishes of West Point’s standards, Lt. General Berry must also heavily consider the interests of the Department of the Army, Congress, West Point alumni, current cadets on campus, and the public with the gaining acknowledgement of the incident. Diagnosis: Throughout the incident, questions arised in a variety of avenues regarding West Point’s standards and the possibility of misalignment of the discipline displayed versus the objectives of the Academy. Questions such as whether the Honor Code was to general to the extent of not being able to evenly and fairly enforce conduct or whether constitutional guarantees of due process were considered during the adjudication of disputes arising under the Honor Code. This incident could also be simply a result of cadets pushing the limits of the Academy of what they are and aren’t able to get away with; much like a child is with his or her parental figures. Nevertheless, the integrity of not only the Academy...
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...Appeals, Ninth Circuit Appeals from the United States District Court for the District of Nevada WIGGINS, Circuit Judge: During a convention at the Las Vegas Hilton, Navy Lieutenant Paula Coughlin was attacked by a group of men in a hotel hallway outside several convention-related hospitality suites. She sued several defendants, including the hotel and the organization which hosted the convention. A jury awarded her several million dollars in compensatory and punitive damages against the Las Vegas Hilton Corporation ("LVHC") and Hilton Hotels Corporation ("HHC"). LVHC and HHC (collectively,"Hilton") appeal. BACKGROUND The infamous 1991 Tailhook Convention served as the stage for the despicable event that led to this lawsuit. Hosted by the Tailhook Association ("Association"), the Tailhook Convention was an annual symposium and convention primarily directed at military aviators and held at the Las Vegas Hilton in Las Vegas, Nevada. Navy Lieutenant Paula A. Coughlin, a decorated helicopter pilot, attended the 1991 Tailhook Convention in her capacity as an aide to Rear Admiral John Snyder. After attending a banquet at the Las Vegas Hilton on the evening of Saturday, September 7, 1991, Coughlin returned to her nearby hotel to change out of her military uniform. She then returned to the Las Vegas Hilton to socialize with friends at one of the many convention-related social events at the hotel. Looking for her friends, she entered a third-floor area where several hospitality...
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...Hansen listens as the search committee discusses a candidate they have just interviewed for the director of nursing position. The candidate is Dr. Saryn Soysa, a heavyset, pleasant young woman. Although she is very much overweight, she looks even younger than her 32 years. Originally from Sri Lanka, she has been educated in U.S. universities and is now a U.S. citizen. Dr. Soysa’s credentials are truly outstanding. She took advanced exams, graduated early from college summa cum laude, and completed advanced graduate work by studying full time on national and international fellowships.With a doctorate from a prestigious U.S. graduate school, this articulate young woman has already won several research grants as well as a number of awards and honors. Her work experience is appropriate for the director of nursing position, and her references laud not only her skills, but also her...
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...Brittany S. Kelley Ms. Leshia Stolt English 105 Research Paper RD 28 April 2009 Death for Dishonour: Lie, Steal, Cheat. Ranjit was 16 when she discovered that her parents were planning to take her to India to marry a much older man. Terrified, she confided in her teacher who contacted a group that helps victims of forced marriages. Taking her courage in both hands, Ranjit (not her real name) went into hiding. Her Sikh family tracked her down and kidnapped her, forcing her to call the police when they got her home to say that it was all a mistake. (Langdon-Down) In the story above, the group against forced marriages informed the police that something might happen to Ranjit. The police then went to her house and saved her from being a victim of a possible honour killing. Although, Ranjit was saved from an honour killing, there are other women and girls that are being killed in the name of “honour”. This is a very important issue that should be addressed now because if we do not, ‘honour killings’ will be considered acceptable as the years go by. Although honour killings are considered a traditional or cultural practice, it is a crime and the perpetrator(s) should be punished. “An honour crime can be defined as any act of violence and abuse, actual or threatened, perpetrated against individuals, mainly women, by male members of the family and community in defense of their honour” (Welchman and Hossain 210). Families and communities commit honour killings...
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...PERSONAL DATA SHEET – NBC 461 NOTE: THIS FORM WILL BE FILLED BY THE FACULTY MEMBERS OF A STATE COLLEGE/UNIVERSITY INSTRUCTIONS: 1. FILL OUT THIS FORM ACCURATELY AND LEGIBLY, TYPEWRITTEN OR HANDWRITTEN. REFER TO ATTACHED NOTES FOR DETAILS. 2. FOR ADDITIONAL SPACE, USE THE SAME SIZE OF BOND PAPER. FOLLOW THE SAME FORMAT. |Name: | |Date of Birth: |Sex: Female Male | |Civil Status: | |Home Address: |Tel. No.: | |Mailing Address: |Tel....
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...The University of Texas at Arlington – Department of Accounting Course Description: Introduction to concepts, purposes, problems, methodology, and terminology of managerial accounting. Prerequisite: ACCT 5301 or equivalent. Course Objectives: 1. Discuss the nature of management accounting 2. Explain the basic concepts of management accounting 3. Explain the basics of managerial cost analysis 4. Identify and discuss “real world” implications of management accounting information 5. Work in groups. Objectives 1, 2 and 3 will be assessed through successful completion of homework and two exams. Objectives 4 and 5 will be assessed through an evaluation of class participation. Class Policies: The class policies on attendance, grades, and withdrawals will follow the rules and regulations set forth in the current UTA graduate catalog. Students are expected to behave in a professional manner. The instructor reserves the right to dismiss anyone from the class who is violating the right of the other students to receive the full benefit of the class instruction. Attendance and participation in class discussions of the material are important aspects of the course. You must participate in classroom discussions to receive credit for class participation. A sign-in sheet will be passed around during each class period. This is the only record of...
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