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Hips Feel Good

In: Business and Management

Submitted By ksalehi
Words 2939
Pages 12
Individual Hand-In Case
“Hips Feel Good” Dove’s Campaign for Real Beauty

TABLE OF CONTENTS

EXECUTIVE SUMMARY........................................................................................................1 INTRODUCTION ...................................................................................................................2 INTEGRATED MARKETING COMMUNICATIONS PLAN .............................................2 Objective .......................................................................................................................................................3 Strategy ..........................................................................................................................................................3 Target.............................................................................................................................................................3 Proposed Elements ....................................................................................................................................4 Advertising....................................................................................................................................................4 Website .........................................................................................................................................................5 Public Relations.............................................................................................................................................6 Integration of Campaign Elements.......................................................................................................7 Success in Meeting Objectives ...............................................................................................................7 RECOMMENDATIONS

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