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History of Apple Company

In: Business and Management

Submitted By katek
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Apple History
-Apple was founded in 1976 by Steven Jobs and Steven Wozniak.
- They started off designing a personal computer called the Apple I to Silicon Valley enthusiasts.
-Two years later came the first mass produced personal computer the Apple II with first colour display. The Apple II sold 100,000 units which was very successful.
- The Macintosh (Mac) was introduced in 1984 with user friendly user-friendly graphical user interface which allowed users to interact with screen images. It was a breakthrough in PC’s but didn’t have the speed, power or software to compete with IBM’s Pc that was introduced in 1981.
- Because Mac was faring poorly in the market Steve Jobs became critical of the company’s president and CEO, John Sculley who was hired by the board in 1983.
- In 1985 Jobs devised a boardroom coup to replace him while Sculley was in China but Sculley heard about the plan and cancelled his trip, the board voted to keep Sculley in his position and Jobs who was chairman of the company but was stripped of all decision making authority, soon resigned.
-That same year Apple’s problems continued and they laid off one fifth of their employees and had their first quarterly loss. In 1987, Apple released a revamped Mac PC with excellent graphic capabilities.
-In 1991, Apple released the PowerBook its first generation notebook. In 1993, the board removed Sculley as CEO and chose chief operating officer, Michael Spindler.
- In 1994, Apple released the PowerMac family which incorporated the PowerPC chip, a very fast processor co-developed with Microsoft and IBM. It got excellent reviews but Microsoft’s Windows 95 matched many of their capabilities which prevented the PowerMac family from gaining significant market share.
- In 1996, Apple asked Spindler to resign and chose Gil Amelio, former president of National Semiconductor, to take his place. Amelio...

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