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History of Apple Iphone

In: Business and Management

Submitted By caicedon811
Words 380
Pages 2
Apple’s iPhone product has been a tremendous success in developing the concept of a smart phone. One might wonder, exactly, how did the success of the iPhone first begin? The first iPhone was announced on January 9, 2007 at the MacWorld convection in San Francisco, California. In the late 1970’s, Steve Jobs alongside co-founder Steven Wozniak’s introduced the first Apple computer, which may or may not be popularly known as the Apple I. Wozniak terminated various old style ways of technology and provided society with a real upgrade. In retrospect, of all of Apple’s failures and success, the company continued its performance until 1984, where the first advertisement for Apple’s Macintosh computer came in great success. This was just a step into the future that enhanced from the iPod to the successful product, the iPhone.
In April 2003, Job’s expressed his belief that tablet PCs were not good choices as high-demand markets for Apple to enter. He believed cell phones were going to become important devices for portable access, and what was missing was excellent software, that Jobs wanted to show. In 2004, Apple’s CEO Steve Jobs gathered a team of 1000 employees to work on the “Purple Project” to develop the iPhone we use now. The Purple Project was intended to create the device during a secretive partnership; they had to go to the great lengths of loyalty and secrecy among employees and the outside competitors. On 2007, the exciting response to the opening of the iPhone had the media naming the product the “Jesus Phone,” as it went on sale at 6:00 p.m. In the United States hundreds of customers lined up outside the stores nationwide. Purchases ranged from regions such as the UK, to France, and Germany in November 2007, and eventually, Ireland and Austria in the Spring of 2008. Apple sold 6.1 million original copies over five quarters. Recorded Sales has been

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