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History of Bmw

In: Business and Management

Submitted By jaybyrd27803
Words 646
Pages 3
The Bavarian Motor Works company better known as BMW, is one of the world’s most respected automakers. The German based company is most known for producing luxury vehicles that offer superior levels of driving enjoyment. With its ever changing product line, few companies are able to compete with BMW’s vast array and quality of vehicles.
Culture is a term that is difficult to express distinctly, but everyone knows it when they sense it. For BMW, it’s culture is expressed from the bottom to the top of this evergrowing company. BMW incorporates ideas from all of its associates from the bottom up. When one would expect a large company of its status to ignore the ideas of simple laborers as opposed to employees higher on the corporate ladder, BMW incorparates brainstorming sessions to make sure the needs of its consumers are well considered. Associates who work for the company experience a sense of place, history, and mission from the moment they set foot inside the company. Without forgetting it’s humble beginnings and shortcomings along the way, BMW has become a network of dedicated associates with few hierarchial barriers to delay innovation.
The process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent is how leadership should be defined. The leaders at BMW encourage their associates to take in active role in the company’s product innovations. BMW has developed a mature partnership with its workers, involving trust on both sides, and high levels of employee self-organisation, responsibility and learning. Leadership is dispersed throughout this team-based enterprise, which seeks to develop managers from within wherever possible.
Through autonomy, associates rely on reaching out to their peers to learn the ropes within the company in order to self progress. With...

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