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History of Fast Foods

In: Business and Management

Submitted By emanhester
Words 1652
Pages 7
Burger King

The first Burger King was called Insta Burger King, created on July 28th, 1953 in Jacksonville, Florida. The founders were Keith J. Kramer and Mathew Burns. This partnership was started in 1952 with Mathew Burns asking his stepson, Keith J. Kramer to go into business with him. At that time Keith owned a drive-in restaurant in Daytona Beach, Florida. Keith went out to San Bernardino, California to visit a McDonald’s. While in California, Mathew and Keith obtained the rights for Marvel Insta-Machines from a man named George Read. One Insta-Machine made milkshakes, while the other was an Insta- Broiler that cooked 12 hamburger patties in a wire basket. The hamburger patties cooked on both sides at the same time. In an hour the Insta-Broiler could cook 400 hamburgers. So in 1953 Keith opened the Insta-Burger King in Jacksonville, Florida selling at 18 cents each. It was a success. Two other people helped in the franchise, James McLamore and David R. Edgerton. James and David opened a couple of more Insta Burger Kings in Miami, Florida in 1954. They did not use the Insta-Broiler to cook hamburger patties; they created a flame broiler, which made Burger King more popular. They also created “The Whopper” that was sold for 37 cents each. This was risky because at that time McDonald’s burgers selling for 15 cents. The famous whopper became an instant success and became the signature product in the Burger King’s franchise. The slogan “Burger King, Home of the Whoppers” appeared in many of the advertisements. David R. Edgerton and James McLamore got the national rights to their flame boiler system.
To improve managers’ skill in Burger King, Burger King opened a Whopper College in 1963. Two years later, McDonald’s started a Hamburger University. James and David dressed up in royal robes and wore paper crowns to let children know that...

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