...The Fast Food Industry The last 50 years or so have been turbulent ones for America. Millions of “Rosies” may have quit riveting but they did not quit working, and the Civil Rights Movement resulted in fundamental changes in American society that have leveled the playing field for most workers today. A costly police action was fought in Korea that is still smoldering today, and the last vestiges of the Vietnam War were finally played out in the most recent presidential election. During the last 50 years or so, America succeeded in landing a man on the moon and safely returning him to the Earth, and winning a costly Cold War. During this turbulent period in U.S. history, life has become faster-paced and more women have joined the workforce, all of which have been to the detriment of “traditional” American family meals, but all of which has been to the enormous advantage to the fast food industry. People around the world today may criticize America’s politics, but the fact remains virtually everyone loves American fast food and the industry has become firmly established around the world. This paper provides an overview of the fast food industry from the 1950s to the present, an analysis of what social effects were caused by and reflected in the industry, what marketing and advertising changes have taken place in the industry during this time, followed by a discussion of current and future trends. A summary of the research is provided in the conclusion. Review and Discussion ...
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...Fast Food Nation and Supersize Me: a Comparison Do you like fast food? Do you know how many people have faced the obesity in American? Actually, fast food brings a new condition, which it has designed to taste good. And it’s also inexpensive and convenient. But it reflects American’s culture of obesity and the history behind. Eric Schlosser, in his book Fast Food Nation, takes a hard look at what’s behind the look-like chain eateries that dot the American landscape. A McDonald’s is not just a restaurant serving hamburgers to hungry patrons; it’s the end of along ripple of event that produces the food that millions eats every day. Meanwhile, with the first documentary, Super Size Me, Morgan Spurlock used his own body to examine American culture of obesity. This film documents that lifestyle’s drastic effects on Spurlock’s physical and psychological well-being, and explores the fast food industry’s corporate influence. Comparing between Fast Food Nation and Supersize Me, I found the different emphasis in the contents, but they both show the fast food has influenced people deeply and we must find the right way to build the right opinion about the fast food and health. In the Fast Food Nation, we find the Eric Schlosser’s book promises to tell the dark side of all-American meal. It’s covers much of fast food culture and he also discusses how it developed, how taste of food can now be manipulate, federal regulations , health issues, and the spread of fast food abroad. In...
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...It would not be a surprise that television, internet, and any other kinds of ads of big fast food companies such as McDonalds® or Subway® have successfully advance their ideas of healthy foods in many of Americans. Yet all of these wealthy corporations, along with many other smaller companies, have many ways to sell their products. These methods could be underhanded loaded with jargon. Information of simple knowledge overfilled with confusing and sometimes random information that otherwise will be too insignificant for people to put an effort to learning about. There are also times where information is overly simplified and have no real background to make a worthy judgment. Amidst all of the fallacies in the fast food industry, there exist reliable sources of information. In recent years, there has been an increase of connecting ideas of the transformation of fasts foods. Although some arguments claim the reason is one clause over the other, some will divert and stray off topic. They exert random facts to either make the claim reasonable or by overflowing them with sources that seems reliable from authoritative figures. Rabin article “Proximity to Fast Food a Factor in Student Obesity” goes to say: Ninth graders whose schools are within a block of a fast-food outlet are more likely to be obese than students whose schools are a quarter of a mile or more away, according to a study of millions of schoolchildren by economists at the University of California and Columbia University...
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...Company Analysis: A&W Canada Company Background History A&W is a fast food restaurant that is world famous not only for its food product, but mainly for its original beverage; the A&W root beer. In 1919, a man by the name of Roy Allen decided to set up a drink stand at a parade, which was honoring World War I veterans returning home to Lodi, California. He offered a new product called root beer. The creamy beverage was a great success; so much that he took on a business partner by the name of Frank Wright. In 1922 Allen and Wright with initials combined, created a brand for the beverage calling it the A&W Root Beer. ("History of A&W Root Beer," 2014 Paragraph 2). The first permanent root beer stand was located in Lodi, California and a second location in Sacramento. A&W was the first fast food company to introduce the “drive-in’ and in 1924 Allen decided to peruse franchising. This made A&W the first franchised restaurant in America and by 1933 there were over 170 franchised A&W stands. ("History of A&W Root Beer," 2014 Paragraph 3). Throughout the years the ownership was changed but the company was still a success so much that the consumers wanted to be able to enjoy the product at home too and in 1971 A&W cans and bottles were introduced for sale. ("History of A&W Root Beer," 2014 Paragraph 5, 6). In 1956, the first A&W drive-in restaurant in Canada opened in Winnipeg. The restaurant provided burgers, fries, onion rings...
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...Restaurants are one of the most common places all over the world. The restaurant business has grown rapidly in twenty first century because of the fact that almost every day there are thousands of people going to restaurant. There are many reasons for people dining in at a restaurant. People dine in at the restaurant because of the busy schedule, to socialize, to eat varieties of food, and many more. What is a restaurant? According to oxford dictionary, “Restaurant is a place where people pay to sit and utilize the service along with the food and drinks.” Looking at the current context of restaurant, the meaning of restaurant has changed widely. According to Prof. and author John R. Walker, “Delmonico’s, located in New York City, is thought to be the first restaurant in America and Delmonico’s opened its door to the public in 1827” (John, 2008 (fifth edition)). There used to be times when people used to cook at homes which changed drastically and nine out of ten people would visit restaurant on a daily basis at least 2-3 times a day. Cooking have faded away in American because people are working more than what they used to work 10 years ago. This is one of the reasons that gave birth to restaurants and became a huge success in the twenty-first century. According to Lorri Mealey, “ By the seventeenth century, while full meals were typically eaten at home, moderately well-to-do people would hire a trattatorie(caterer) or take their meals in private salon, rather than in the main...
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...INTRODUCTION Among all the fast food chains here in the Philippines, the Jollibee Food Corporation is considered to be the most popular choice among all the Filipinos. The Jollibee Food Corporation has been serving us with their delectable collection of fast food, but what do we really know about the Jollibee Food Corporation? Where did Jollibee Food Corporation come from? When did Jollibee Food Corporation start? Who founded the Jollibee Food Corporation? Well here's a little history behind the most popular fast food chain in the Philippines. The Jollibee Food Corporation was founded by Tony Tan Caktiong and his family. And did you know that the Jollibee Food Corporation wasn't selling fast food back in the days, instead they sell ice creams, and it was named as Jolibe. But after sometime, they decided on getting the services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that a much larger market was waiting to get tapped.And sure enough, their hamburgers became a hit for a lot of Filipinos. After this success, Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Then Lumba next created the product name "Yumburger" for their hamburgers as well as the name "Chickenjoy" for their—ah you what it is.Because of the fame of the Jollibee Food Corporation, they have decided on incorporating some expansions and acquisitions...
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...Chicken Fast Food Chains. When researching to see the types of social media each of the fried chicken fast food chains utilize, I noticed that the five chains all used Facebook, and twitter to communicate with their customers. The second most commonly used social media outlet is Instagram. For the exception of Chick-fil-a and Popeyes, Instagram is used by the fast-food chains to show their customers photos of new products being released and the types of food they serve. Chick-fil-a, KFC, Popeyes, and Bojangles all use YouTube to interact with their customers. They show commercials and interactions with their customers. Lastly, Bojangles is the only fast food chain to use Pinterest as a part of their social media. Chick-fil-a website offers information about their menu, online food orders, about the company and applying, press releases, a meal calculator to calculate your calorie in-take, how they utilize their Cow mascot, meals for children and family activities/ tips, the locations where you can find Chick-fil-a, Frequently Asked Questions, and Social media outlets. KFC’s website offers information about their menu, social media interactions, catering/ online food orders, coupons, press releases, their foundation, history, privacy policies, their nutritional information, you can also change the information to be changed to Spanish, which is an indication that they have a large market of Spanish speakers. Popeyes offers information about their menu, history of their...
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...The United States has the largest fast food industry in the world, and American fast food restaurants are in over 100 countries. That alone tells you that millions of consumers partake in fast food. By definition, fast food is food that can be prepared and served very quickly. A typical fast food meal in the United States includes a hamburger, French fries, and a soft drink. Out of all of the fast food restaurants in the United States, there are two companies that comes to mind that are the biggest chains in the country. Those two fast food chains are Burger King and McDonald’s. These two companies own more than half of the fast food market in the U.S. With that said, in the past couple of years there has been concern over the obesity rate in the United States. People believe that fast food is a factor because of how easy it is to get it and the price range of it. Because of the perceptions of fast food, every one is looking to the biggest fast food chains to set the example and make their menus healthier. McDonald’s and Burger King are the two fast food chains trying to convert their menu to provide healthier foods, each in their own way. Before looking at the menus of both fast food chains, one has to understand the history. What made them who they are today? How was it created? When did it go public? The first restaurant is McDonald’s. In 1937, Patrick McDonald opened “The Airdome”, which was a food stand in Monrovia, California. Hamburgers were ten cents and all you...
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...Introduction The food service industry is considered to be the most known industry in the world. Fast food chains have grown at an incredible rate over the past couple of decades. Fast food restaurants offer people in a rush an inexpensive way to grab food whenever they want. Like every other country, the food industry has flourished very well in the Philippines. Filipinos especially students love to eat and that’s the reason why you will see a lot of restaurants and fast foods restaurants scattered in the cities. These restaurants and fast food can be local or international food chains. Filipino food and chefs are considered one of the best in the world. It is hardly surprising that Filipino food is often labelled as somewhat strange like the “balut” for example, but in its own way, its food is unique mixture of eastern and western cuisines and reflects the history of the Philippines. The Filipino food includes dishes and cooking procedures from Spain, China, Mexico, United States, and more recently from further abroad. Fast food generally refers to the type of restaurants that sell quick, inexpensive take-out food. During a relative brief period of time, the fast food industry has helped to transform not only diet, but also landscape, economy, workforce, and popular culture. The extraordinary growth of fast food industry has been obsessed by fundamental changes in society. The whole experience of buying fast food has become so habitual, that it is now taken for granted...
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...Foreign Study: Asian restaurants still foreign to U.S. chains By Bob Krummert Fast-casual concept gurus take note. Now there’s yet another reason why a chain restaurant that serves Asian food should be a can’t-miss proposition: lack of competition from other chains. Numbers compiled by foodservice database and analytics firm CHD Expert show that of themore than 64,000 Asian restaurants now doing business in the U.S., only six percent are run by chains. Factor in the many other attributes this segment holds and you’d think fast casual developers would be opening new Asian concepts as fast as they could think them up. That’s not the case, even though this segment provides most of the things customers want from a contemporary restaurant experience. Consider: Asian food embraces a wide variety of unique ethnic flavors; most dishes are inherently healthful; the nature of Asian meal preparation makes it easy for patrons to customize their orders without overburdening the kitchen; and Asian dishes travel well, a particularly important component given the current boom in takeout and delivery business. All this and relatively low price points, too. Restaurant industry watcher Technomic sees more growth on the way. “There's something about Asia,” Technomic writes in its roundup of 2015 food trends. “Asian foods have been trending for years, but the world's biggest and fastest-moving continent always delivers something new. In 2015, look for the breakout of Korean, mainstreaming of...
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...Fast Food and Consumer Behavior ABSTRACT Marketing can impact the economy in one or two ways. First, marketing has the potential to increase the demand for a good or service. Effective marketing campaigns entice people to want/buy a specific good or service. The market demand curve is comprised of individual demand curves for a good. General theory states that consumers will buy less of a product as the price increases. However, marketing can cause the demand for the good or service to become more inelastic, which causes consumers to still buy even when the price increases. This is because strategic marketing plans have a goal to convince consumers that there is no real substitute for the good or service. Some argue that consumer behavior is manipulated by marketing and that consumers need to operate within a “laissez faire” market. This paper will discuss the impacts of marketing on consumer behavior in the fast food economy and the ability to generate demand curves. It will test the following three hypotheses: (1) consumer behavior is influenced by marketing (2) effective marketing impacts the indifference curve (3) marketing can override the individual and market demand theory. The research paper will present the research that supports the psychological and economic theory of consumer behavior in the fast food industry to support the results demonstrating the economic effect from the efforts of marketing. Introduction ...
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...Fast Food Industries: Surviving the Economy Alicia Fernandez Microeconomics Research Paper January 5, 2013 Fast Food Industries: Surviving the Economy The first thing that comes to mind when I think of going out and grabbing something to eat is burgers and fries. McDonald’s, Burger King, and KFC are the first place that my mind would wander to when choosing a place to grab a meal to go. These three places are part of an industry that has been around for centuries. Fast food industries have been around for centuries. They have played a part in structuring our economy in the workforce and the market place. They also impacted us, the consumers, on how we eat and manage our budget. When it comes to employing teenagers, unskilled, or low skilled workers, fast food industries is the answer. Fast food industries are the top employers for low wage or minimum wage earners. To understand how fast food industries became one of the top employers for minimum wage earners, we first need to understand the industry. It does not require a lot of skills to work in one of fast food restaurants. Fast food industries focused on high volumes of preheated or precooked food that were served or prepared by an assembly line (Fast Food Industry Analysis 2013). This type of system gave fast food industries the opportunity to employ workers who are willing to work on minimum wage. For a long time fast food industries have been reaping the rewards of low wage earners. “Roughly 90% of...
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...passes through the McDonald's corporation. McDonald was created by Dick and Mac McDonald. The Brothers started out with opening a hotdog stand in 1937 called Airdrome. With Airdrome being such a great success they decided to expand the business and come up with a different type of restaurant. McDonald opens in 1940 in San Bernardino, California (History of McDonald's). The menu consisted of 25 items and most was barbecue. McDonald became a popular place for teen to hang out at. McDonald stays open for several years but they wanted to close down. The reason they closed down they want to do something different with their restaurant. So they closed down for several months. The brothers wanted to be the first restaurant that had what they called "Speedee Services" (The Great Leaders). They came up with this idea because they most there profit off of burgers, and since the burger did not take that long to make they could have fast services. In 1948 McDonald establish the principles of the modern fast-food restaurant(History of McDonald's). They also started selling French fries and milkshakes to go along with their burgers in 1949(History of McDonald's). They became popular in San Bernardino, California, so the brother decided to franchise the restaurant. The second McDonald open in Phoenix, Arizona. The third open in...
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...The Industry Fast food restaurants provide food and beverage at a reasonable cost and the products each company supplies are very similar in nature. However in the current economic climate with margins continually narrowing, companies may be employing tactics which are either illegal or unethical in the pursuit of driving sales and increasing profits. During the latest recession, while sales at full-service restaurants in America fell by more than 6%, total sales remained about the same at fast food chains (Franklin, 2010). The purpose of this paper is to determine whether or not only the largest of corporations will be able to prosper and remain viable in the coming years. It is difficult to believe that it has been almost one hundred years since the first “fast food restaurant” came into existence. Many people think that the McDonald brothers of California started the fast food craze in America, but in reality it was the White Castle hamburger chain that actually started fast food history in America. J. Walter Anderson opened the first White Castle in 1916 in Wichita, Kansas (Chambers, 2011). In 1948, the McDonald brothers merged products similar to those at White Castle and employed their own ”Speedee Service System” to create a more efficient and cost effective way of providing the consumer with these products. This new found love of faster cars and lifestyles for teenagers following the war allowed more customers to be serviced in the same amount of time. By...
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...Table of Contents 1. History and Major Activities 2. Industry Characteristics 2.1. Rivalry among Existing Firms (Concentration and Balance of Competition) 2.2. Bargaining Power of Buyers 2.2.1. Switching Costs 2.2.2. Differentiation 3. Reference List 1. History and Major Activities As popular brand offering pizza and franchise opportunities, Domino’s Pizza Enterprises Limited (Domino’s) has evolved into the largest pizza chain in Australia in both network store numbers and network sales, boasting more than 800 stores and over 16500 staff across five countries (The Facts, 2013). The first Australian Domino’s store opened in 1983 and immediately became the first pizza maker in Australia to offer home delivery service (The Facts, 2013). In 2003, Domino’s chose New Zealand as its first overseas market to expand, and two years later, it successfully listed on the Australian Stock Exchange thus becoming the first and only publicly-listed pizza maker (The Facts, 2013). 2006 became another significant year for Domino’s because the first foothold was made in Europe for its expansion (The Facts, 2013). More recently, digital and online development and product innovation became Domino’s core operations so that the business has been growing from a pizza business to an online digital business (Domino’s Pizza Enterprises Limited, 2013)...
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