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History of Jc Penney and Target

In: Business and Management

Submitted By bakennedy2
Words 1109
Pages 5
Company Analysis and Comparison:
JC Penney (JCP) and Target (TGT)
Becky Kennedy
FINC 350 A
Professor Mason
February 1, 2015

JC Penney and Target are a huge presence in the retail industry. Both companies specialize in the sale of merchandise and service to consumers through retail stores and e-commerce. Target and JC Penney are companies that are part of an industry known for its competitiveness and few barriers to entry. They compete with other local, national and regional retailers for resources such as customers, employees, locations, merchandise, and other aspects of the retail business. Both companies have stores at several locations throughout the United States, with both company’s operating results depending on their ability to predict and respond to changes in trends and customer preferences by providing consumers with quality merchandise at competitive prices.
Both companies face the same kinds of risks. The answers are in the way they are managed. The retail industry is risky with Target and JC Penney both struggling with issues resulting in lost revenue. Risks faced by companies in the retail industry most likely include competition, marketing, branding, employee/customer retention, supply chain management, financial management, data management and much more. Target suffered from a data breach at the end of 2013 that proved to be costly and they are still subject to investigations and private litigations costing them millions of dollars. JC Penney has suffered from a tarnished image resulting in management transitions and restructuring projects, also costing them millions of dollars.
Target is a little different from JC Penney. The first Target stored opened in 1962 and has exploded into one of the largest general merchandise retailers in the United States (Target.com). They specialize in different kinds of stores that include services such as...

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