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History of Music Videos

In: Film and Music

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HISTORY OF MUSIC VIDEOS.
PART 1: BRIEF HISTORY OF MUSIC VIDEOS.
In 1894, sheet music publishers used a ‘magic lantern’ to project a series of still images on to screen simultaneously to live performance. This was later known as the ‘illustrated song’. This was the first step towards producing music videos.
In 1926, many musical short films were produced with the use of ‘talkies’. They were usually six minutes long. Some short cartoons were also made by animation artist Max Fleischer. In 1930’s, popular artists songs were performed during cartoons. The early animated movies by Walt Disney like Silly Symphonies were built around music.
Promotional clips were films popular in the 1940’s. They were usually short and normally accompanied by musical selections which were usually just a band on a movie set.
Musical films were an important initial step to music videos. Many popular music videos have copied the style of Hollywood musicals from 1930’s to the 1950’s.
In the late 1950's, the Scopitone, a visual jukebox was invented in France and was used by French artistes to produce films to accompany their songs.
In 1964, The Beatles starred in their first feature film. They then went on to do another feature film filmed in color in London. The title track of this film was in black-and-white and is one of the prime models of the modern performance-style music video. In 1965, The Beatles started making promotional clips for distribution and broadcasts in other countries so they could promote their record releases without having to make physical appearances. The Byrds also started using this same strategy. So when the Beatles stopped touring in late 1966, promotional clips had already become very popular.
MTV (Music Television) was launched on August 1, 1981. The original purpose of the channel was to play music videos guided by Video Jockeys. Today, MTV…...

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