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History of Southwest Airlines

In: Business and Management

Submitted By ccarpio1
Words 509
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Since the 1960’s, Southwest Airlines has been intensively competing to provide exceptional customer service and a stable work environment, while offering low airlines fares. On March 15, 1967, Air Southwest Co. was incorporated and in 1971 the airline changed its name to what is known today as Southwest Airlines. Herb Kelleher and Rollin King entered a highly competitive industry in the state of Texas, thus prompting three other airlines to file a temporary restraining order against Air Southwest from receiving the certificate of public convenience and necessity form the Texas Aeronautics Commission. Even though Southwest Airlines incurred net losses in the 1970’s, Herb was not deterred from continuing services in such competitive environment. It has been more than 38 years and Southwest Airlines mission remains the same – “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.”
Southwest Airlines maintains its mission of providing excellent services by allowing an open seating policy, this allows passengers to seat in any available seat once onboard the aircraft. This quality of services is rarely offered in other airlines. Also, all Business Select, EarlyBird check-in, and Rapid Rewards A-list members are automatically reserved for boarding and are able to print boarding pass at their own convenience and allowing passengers to proceed to their departure gate without stopping at ticket counters, skycap, or self kiosk. This speedy service prompts many travelers to choose Southwest Airlines over other competitors. While many other airlines charge for Check-In baggage, Southwest Airlines allows two Check-In pieces of baggage for free. By continuing this free service Southwest Airlines has kept a competitive edge over other airlines and...

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