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History Target/Jc Penney

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Submitted By RCanady81
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Running head: HISTORY: TARGET AND J.C. PENNEY 1

History: Target and J.C. Penney

Russell Canady

Columbia College

HISTORY: TARGET AND J.C. PENNEY 2

History: Target and J.C. Penney

In 1902, Target Corporation began as the Dayton Dry Goods Company. It was George Draper Dayton’s vision to create a store that was in tuned in his belief of “a higher ground of steward ship. The Store soon became known for dependable merchandises, fair business practices and a generous spirit of giving” (Founders, 1). George Draper Dayton would stay as president of Dayton Dry Goods Company until his passing in 1938. From then on his family would grow Target Corporation in to the second largest retailer in the United States. Growing this huge nationwide retailer had some great and not so great milestones along the way. In 1911, the name Dayton Dry Goods Company changed to Dayton Company “to better reflect its wide assortment of goods and services”(Corporate, 1). 1953 brought with it new ventures of the Dayton Company. The company ventures into offering furnishings and decorations for businesses. During this time the name Target surfaces under the name Target Commercial interiors. The following year Dayton Company expands even further with a new location outside of Minneapolis into Rochester. In 1962, the company officially changes the names of its stores to Target under the Dayton Corporation and by 1966 the Dayton Corporation starts its expansion outside of Minnesota by opening a Target store in the Denver Metro area. The following decade brought more prosperity to the Dayton Corporation. In 1969, Dayton Corporation merged with the J.L. Hudson Company. This set the corporation on a track to further expand and in 1978 the

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