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History of Southwest

In: Business and Management

Submitted By mandi
Words 645
Pages 3
Team B Company: Southwest
Mission of the Company * Dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit * nation's largest carrier in terms of originating domestic passengers boarded * 72 cities in 37 states and is one of the most honored airlines in the world * Operates more than 3,400 flights a day and has more than 35,000 Employees system wide.
History of the Industry * Started by Rollin King and Herb Kelleher and incorporated as Air Southwest, Co. in 1967 a) First beginning service in Dallas, Texas in 1971. * Jun. 8, 1971 Initial Public Offering of 650,000 shares of Southwest stock at $11 per share ($6.5 million). * 1971 Milestones Net Loss: $3,753,000 * 1973, Braniff begins the $13 Fare War offering a $13 fare from DAL to HOU b) Southwest's only profitable route. * Southwest announces second quarter of 1973 was first quarter that all three months were profitable * 1979, Southwest increases service between DAL-MSY, HOU-MSY, DAL-HOU, ELP-MAF, HOU-SAT, CRP-HOU, and nonstop service DAL-AUS with the addition of three -200s, c) Bringing the fleet total to 18 -200's. * 1990, Due to rising jet fuel prices; Southwest Employees began purchasing jet fuel at $1.10 per gallon through payroll deduction. d) The program is called "Fuel from the Heart." * 1992, Southwest is named the top airline in Customer Satisfaction for 1991 in a report released today by the U.S. DOT. Among major airlines, Southwest received the fewest Customer complaints--a complaint ratio of .46 per 100,000 Customers * 1993, Southwest is named one of the Top Ten in a new book: The 100 Best Companies to Work For in America * 2001, Pledge to LUV allows Employees to donate one to 32 hours of pay for salaried Employees and one

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