Faculty of Design Module Name: Programme Name Programme No. Assignment Title Project Objectives

Assignment Brief 2012-2013
Culture & History 1: Product Design Masters (QF Level 4) BA (Hons) in Product Design DS 125 103 Module no Year 1 – Sem. 1 Total Hours: 42 DPD4120 No. of weeks: 14 Hours per week: 3

This project is designed to assess your ability to: - interpret the key issues of product design from different perspectives, including social, economic and technological, through rigorous explorations on selected product design masters.

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critically review contemporary product design in the professional context. relate key aspects of the design masters’ design philosophies to design artefacts.

Brief This assignment allows you to demonstrate your understanding of the design philosophies of the product design masters and apply critiques across theoretical and practical work. In this assignment you will be required to:      research into one current or past product design master; relate key aspects of the design masters’ design philosophies to design artifact; interpret the key issues of product design from different perspectives, including social, economic and technological; critically review their contributions and effect to contemporary product design; and write an essay with a minimum of 1,500 words based on your findings.

Deliverables 1,500 word essay in hard copy plus a soft copy in MS Word format uploaded into MOODLES. (MLO 2, 3, 4) 1. 2. 3. The essay should include images and text. Please take note of the color, form, materials used by the product design masters in their designs. Essay should include a title page and a bibliography of references used.

Submission Date 1,500 word essay in hard copy and soft copy: Week 14 – 5th Dec

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Assessment Criteria
Essay –  Explain the significance of product design in its social, economic and technological context and its contribution to society;  Critically analyse and evaluate the practice of Product Design based on a set of guiding theoretical concepts and with regards to historical context;  Formulate and articulate independent critical judgements and arguments to current and past design artefacts; and  Articulate influences and contextualize practice within the realm of product design. Criteria and Evidence Interpret the key issues Fail (F) Unable to describe the significance of product design in its social, economic and technological contexts and its contribution to society. Pass (C-/D+/D) Describe the significance of product design in its social, economic and technological context and its contribution to society using piecemeal information. Satisfactory (C+/C) Describe the significance of product design in its social, economic and technological contexts and its contribution to society by selecting and applying related information. Good (B-) Analyse and interpret the significance of product design in its social, economic and technological contexts and its contribution to society by selecting and applying sufficient information. Analyse and interpret design work from relevant perspectives. Very Good (B+/B) Interpret and evaluate the significance of product design in its social, economic and technological contexts and its contribution to society by effectively integrating and applying information. Interpret and evaluate design work from diverse perspectives. Excellent (A/A-) Interpret and evaluate the significance of product design in its social, economic and technological contexts and its contribution to society by critically assessing, integrating and applying information. Interpret and evaluate design work from comprehensive and personal perspectives. Able to construct knowledge to accomplish and communicate ideas, and to develop insights and critical views for design appreciation and criticism. Identifies and thoroughly analyses issues involved within the practice of product design when presenting a position. Weighting 40%

Analysis and evaluation

Unable to describe design work from particular perspective.

Describe design work from particular perspective(s).

Describe design work from some perspectives.

20%

Critical judgement

Unable to construct knowledge and to communicate ideas for design appreciation and criticism.

Able to construct knowledge and to communicate ideas for design appreciation and criticism in a simple way.

Able to construct knowledge and to communicate ideas for design appreciation and criticism.

Able to construct knowledge to interpret and communicate ideas, and to develop understanding for design appreciation and criticism. Identifies some issues involved within the practice of product design when presenting a position.

Able to construct knowledge to reflect on and communicate ideas, and to develop insights for design appreciation and criticism.

20%

Articulate influences

Unaware of the issues involved within the practice of product design when presenting a position.

Shows an emerging awareness of the issues involved within the practice of product design when presenting a position.

Shows some awareness of the issues involved within the practice of product design when presenting a position.

Identifies and analyses issues involved within the practice of product design when presenting a position.

20%

* Fail grade equates to student not achieving the 'pass' grade standards.

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