...percent of transition age foster youth that have gone through UFC’s college sponsorship program have already surpassed the low 1% that graduate from college, nationally (Allianceforchildrensrights.org). UFC promotes consistency by requiring their participants to meet with their advocacy counselors once a week, for the duration of their residency. Their eighteen to twenty four month transitional housing program gives youth, many of whom for the first time, a sense of safety, openness, promoting well-being, is what helps these youth set a foundation and be able to grow from it. UFC’s education and career team ensure a great majority of their youth are in college and/or employed. They promote following your dreams and furthering your skills to combat the harsh reality of otherwise not having direction or support, as a young...
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...How a professional team markets itself: Anderson Silva UFC Fighter The Ultimate Fighting Championship, known as UFC, was founded in Denver, Colorado, in 1993 by Rorion Gracie, a Brazilian Jiu-Jitsu fighter, and Davie Arthur, an American publicist. Gracie wanted to create a championship to prove that the Jiu-Jitsu was the most complete martial arts. At that time, in UFC events, athletes used to fight several times in one night, until only one was the winner. The main idea was to show the strength of Jiu-Jitsu, so there were no weight categories and all martial arts were allowed; a sumo wrestler could face an expert in karate athletes. There were almost no rules and, as a result, it not recognized as a sport (Correia ¶ 01). In 2001, the brothers Frank and Lorenzo Fertitta, owners of a chain of casinos in Las Vegas, bought the event. The two brothers promoted many changes in the UFC: they stipulated 31 rules, and the athletes were divided into five categories according to weight. It was also determined that each fighter would participate in only one fight per night. After buying the event, the brothers invested considerably in promoting it and the result is that today, in each edition, the event reaches 351 million homes in 130 different countries . In the U.S., over the past three years, the UFC has grown by 30% its fan base, which is estimated to be 31 million in U.S. and 61 million around the world (Esteves ¶ 04). According to CNBC, the brand Ultimate Fight acquired...
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... • The Return of The Big Man 3 • Steady Earnings 3 • The Home Front 3 Crunch Time 4 • Priorities 4 References 5 Figures • Who You Are……………………………………………………………………………………………………………………... 1 • Brock’s Monumental Return to WWE 2 • UFC 146 Fight Card 3 • Company Logo 4 Seeking the Best Results Mr. Lesnar, you are in quite the interesting stage in your life! Your current 1-year contract with World Wrestling Entertainment is coming to an end in April, & your former employer, the Ultimate Fighting Championships, is in need of a new leader. However, as it stands you aren’t in good standing with your former employer. The easy road would be to re-sign the current contract you are in with World Wresting Entertainment; but you’ve never been one to take the easy road. In addition, according to your own words prior to your UFC title defense, “Brock Lesnar is not a professional wrestler, Brock Lesnar is not a football player, Brock Lesnar is not an entertainer, Brock Lesnar is the UFC World Heavyweight Champion.” You spoke of it with such certainty and conviction! This is the industry you need to re-enter. While although you have mentioned the injuries your body has taken, I suggest you take a different route this time as a UFC Wrestling School Owner. Lining Them Up I’m going to take you on a brief journey Brock, through your career up until know and show you how I’ve come to the above conclusion....
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...Boxing vs. Mixed Martial Arts Although the sport of mixed martial arts (MMA) is relatively new compared to professional boxing, MMA has evolved into a very entertaining and increasingly more popular combat sport. MMA continues to cement its footprint in the world of sports entertainment while also causing more and more people to see that it is much more difficult to be a mixed martial artist than it is to be a professional boxer. For thousands of years combat has been a way for humanity to settle different disputes. Whether it be a dispute between two individual people or a dispute between entire nations. The world and its inhabitants have experienced their fair share of violence and war. Even today America is at war with individuals who are fighting for what they believe to be the right cause. Combat throughout the centuries has evolved. From huge armies marching on one another on a large battlefield to missiles being fired at a target from half way across the world, the way people fight has changed. Now, in today's society, combat has evolved into something else; a sport. The world of combat sports is vast and diverse. Individuals from all different disciplines of martial arts compete against one another to decide who amongst them the best fighter is. Two of the most popular combat sports in the world today are boxing and mixed martial arts. Ever since the emergence of mixed martial arts, it has been compared with boxing. Which sport is more entertaining and which...
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...this serious transformation not right under the public eye. Also the hospital that she traveled to does these surgeries very well. [expand / provide more detail] When Fallon became this amazing MMA fighter holding a 5-1 title, she is the first transgender woman in MMA history. Obviously through any sudden change in someone's appearance and life, People have a lot of bad things to say about you. Fallon has been the target of vitriol by a lot of well known MMA fighters in the league. UFC’s president Dana White and women’s bantamweight champion Ronda Rousey. THey have publicly bashed her many times on TV and social media saying they will never let Fallon join the UFC women's division. White has said, “I’ll leave it up to the athletic commissions, and the doctors and scientists,” to decide which gender divisions transgender athletes should compete in, but also declared, “I don’t think that somebody who used to be a man and became a woman should be able to fight another woman.” Rousey has said to Fox, “She can try hormones, chop her pecker off, but it’s still the same bone structure a man has. It’s an advantage. I don’t think it’s fair.” Putting all the hate aside fallon still keeps up her efforts to join the UFC. in the Olympic committee rules and the compelling medical evidence that shows transgender athletes have no significant competitive advantage. Fallon had a solid ground to stand on. Given her knew physical body and transformation she is know eligible to compete in the olympic...
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...“The Notorious” Conor McGregor, President Donald J. Trump, and myself. The man, the myth, and the legend, Conor McGregor has truly represented this quote starting at a young age. Born and raised in Dublin Ireland, McGregor was bullied throughout his middle school years. One day he decided he had enough of the endless bullying and began to train in the art of boxing as a form of self defense. As time passed on, the bullying ceased and McGregor came to fall in love with the various arts of fighting. This love and passion led him to compete and train in mixed martial arts (or MMA). Then fast forward later in his professional fighting career, McGregor made history on November 13th of 2016, when he destroyed Eddie Alvarez at UFC 205 in Madison Square Garden, New York City. This victory made Conor Mcgregor the first person in history to hold two world championship belts (in two different weight classes) simultaneously. This astonishing accomplishment was a result of Conor McGregor’s extreme dedication to the sport and ability to think outside the box, by risking things others had either feared to attempt or never thought of. The second person I have selected to represent this quote is the current President of the United States of America, Donald J. Trump. I believe that President Trump created and followed his own path throughout his noteworthy life. Born into a wealthy family, President Trump had the ability to be very well educated. This education led to him earning an Economics degree...
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...a person based upon their sex. The male is viewed as independent, strong, and non-emotional, while the female is viewed as dependent, sensitive, and emotional. This concept brings upon the question of whether females can do things that are generally male specific and vise versa. In today’s society the female athletics are becoming very popular. New rules and regulations require colleges to have an equal female sport for every male sport that is offered. For example, if a college has a baseball team, then it is required to have a softball team. We are now seeing female athletes excel in sports like never before. Some females are now dominating their sport, like Serena Williams, a professional tennis player, and Ronda Rousey, a professional UFC fighter. These athletes make many question if they would be able to compete against male athletes of the same sport. Although female athletes are skillful, they cannot compete with male athletes in competitive sports. (Hockenbury & Hockenbury 2014). Today’s society would agree that female athletes cannot compete with male athletes in most circumstances. In major sports like baseball, basketball, football, hockey, and tennis the female athlete has not broken the gender barrier. This is because the male athlete is physically stronger than the female; we can look at tennis statistics to prove this statement. In 2012, Samuel Groth set the record for fastest male serve speed at 163.7 mph. While the female record, set in 2014 by Sebine Lisicki...
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...The deaf president now movement in 1988 took place at Gallaudet University where the students protested against the school board's decision to place a hearing man as the president of the university. The chair of the board supported the decision by making the claim that deaf people were not fit enough to function in the hearing world (Biderman 118). Rightly taking offense to the statements the Deaf community decided to rally together to prove that a Deaf person is capable of doing whatever he or she wishes. Deaf people often are automatically assumed to be inadequate in comparison to the hearing standards. The Deaf community's’ bonds have been strengthened through a common history and language, similar to any hearing...
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...Executive Summary Labatt’s Blue needs a facelift to once again be on top in sales of the mainstream beer segment. Competitions among the brands of Budweiser and Coors Light has shown the weakness of the marketing of the company’s product. InBev thought that investing into a Horizontal Integration Strategy was going to help them capitalize among beer sales in Canada but instead have decided to focus on other brands rather than Labatt’s Blue. Since then the Labatt’s Blue has gone down in sales and is now looking for marketing strategies that will once again make them a leader in the mainstream beer segment. We recommend that Labatt’s Blue needs to target the new, younger generation of beer drinkers through advertisement and social media to generate brand recognition. Also through the use of promotions in beer cases the company will be able to spark interest among consumers. The investment into reaching the new generation of beer drinkers will help improve the sales of Labatt’s Blue. Problem: Over the years, Labatt’s Blue has been losing market share within the beer industry in Canada. How can Labatt’s Blue make itself once again Canada’s leading beer brand and dominate the market like in it did in past years. Labatt Blue S.W.O.T Analysis Strengths: In case promotions (during the summer months Labbatt offers giveaways inside its beer cases for consumers) Supports sporting events (has sponsorship ties with both CFL and NHL) Sensitive to social issues (different labels...
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...attempt to stop inflation led for him to freeze the prices, was unsuccessful. The money supply eventually doubled as well. This created hostility for those who did not believe in the socialist revolution. People began rioting and marching in the streets until a threat to kill all communists was declared. Chile’s independent truckers were not intimidated by the threats the people were making. Congress eventually stepped in and told the military to step in and “put an end to infringements on the nation’s constitution and laws.” President Allende then knew that the people held the government but did not hold all the power. Before the military got to him, he knew what he had to do. It was the most dramatic and terrible moment in the modern history of Chile. At around two ‘o’clock that afternoon, Salvador Allende committed suicide by shooting himself through the head with a machine a gun. Creation of the Pinochet Years The day Allende was overthrown is known as el once or “the eleventh”. The man responsible for the overthrowing of Allende was General Augusto Pinochet. He was a close advisory and companion to Salvador Allende. He was a graduate of the military academy in Santiago in 1936. He was a military officer chosen to be army commander in chief by President Allende eighteen days before the coup had happened. Which he planned and led with the help of his army behind him. Pinochet was named head of the victorious junta’s governing council, and he moved to crush Chile’s liberal...
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...Sandra Richardson 090713457 Illegal digital downloads and piracy: What effect is this having on the entertainment industry and is there a solution to the problem? Background. The entertainment industry felt their first blow in 1999 when a student developed Napster, a software program allowing millions of users to illegally download and share music files; sparking the beginning of the hundreds of entertainment sharing websites around the world today. Although shut down due to the Recording Industry Association Of America filing a lawsuit because of copyright infringement and suppressed record sales, this did not stop the development of more sophisticated file sharing softwares able to manipulate copyright laws around the world. Downloading films became possible due to increased storage and memory space available on computers, enabling users to download multiple movies in a matter of hours, even before released in cinemas. Currently, Mass media storage devices are available that hold thousands of music and film files on a small box, transferred from the users computer. So what effect is all this having? Has the popularity of illegal downloading affected the profits and jobs of the entertainment industry? Is there a correlation between entertainment stores losing revenue or even going out of business because of suppressed sales and illegal downloads? Does this have a negative effect on the economy through job loss, reduced income tax, fewer artists growing and is there...
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...Is Pro Wrestling fake or real? EN1320 Comp1 Research Paper IIT-Tech As long time avid fan of pro wrestling I always get ask is pro wrestling is fake? Sure pro wrestling is a male oriented soap opera, that storylines and matches do have predetermined outcome. Predetermined meaning the refs, wrestlers and bookers know who is going to win or lose a match before the actual match starts. Yes the hazards can be real inside the squared circle because if a wrestler receives or takes a “bump” the wrong way. It could be a career ending injury that wrestler might not even wrestle again. That being said every pro wrestler trains day in and day out to insure nobody gets hurt in the squared circle. For the untrained eye or people who don’t follow wrestling do not factor that in. Now the question that is always topic of debate about pro wrestling is it a sport or entertainment? Pro wrestling is part entertainment part sport because Greco Roman wrestling style it uses. The moves preformed like headlocks, suplexs and slams come from the Greco Roman wrestling style. Pro wrestling uses “Gimmicks” meaning the persona, usually artificially created; one has in order to draw fan interest. Here is where the entertainment comes into play for pro wrestling. Without the entertainment aspect of it, pro wrestling would boring, stale and not really fun to watch. Who wouldn’t want to watch a guy named “Dude Love” an overweight guy wearing tie dye, sunglasses and talking like a throwback 1960's hippie...
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...Is Pro Wrestling fake or real? (07/31/2015) EN1320 Comp1 Research Paper IIT-Tech As long time avid fan of pro wrestling I always get ask is pro wrestling is fake? Sure pro wrestling is a male oriented soap opera, that storylines and matches do have predetermined outcome. Predetermined meaning the refs, wrestlers and bookers know who is going to win or lose a match before the actual match starts. Yes the hazards can be real inside the squared circle because if a wrestler receives or takes a “bump” the wrong way. It could be a career ending injury that wrestler might not even wrestle again. That being said every pro wrestler trains day in and day out to insure nobody gets hurt in the squared circle. For the untrained eye or people who don’t follow wrestling do not factor that in. Now the question that is always topic of debate about pro wrestling is it a sport or entertainment? Pro wrestling is part entertainment part sport because Greco Roman wrestling style it uses. The moves preformed like headlocks, suplexs and slams come from the Greco Roman wrestling style. Pro wrestling uses “Gimmicks” meaning the persona, usually artificially created; one has in order to draw fan interest. Here is where the entertainment comes into play for pro wrestling. Without the entertainment aspect of it, pro wrestling would boring, stale and not really fun to watch. Who wouldn’t want to watch a guy named “Dude Love” an overweight guy wearing tie dye, sunglasses and talking like a throwback...
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...Who would win in a battle of George St Pierre vs. Milos of Croton in the Stadium of Olympia? The sport of mixed martial arts, which has flourished in the twentieth century, can be seen as a part of an evolution of fighting which can be dated to and associated with ancient Greece wrestling. When one speaks of ancient Greek wrestling and notable figures in this sport, often the name Milo of Croton is brought into discussion. Milo of Croton and his dominance in the field of wrestling winning five Olympic record titles consecutively creates questions of many individuals today. The dominance of Milo of Croton in his field of wrestling can be related to the dominance of George St Pierre in his field of mixed martial arts. George has an astonishing twelve fight win streak since he lost six years ago. If George St Pierre and Milo of Croton were to be set down in the Stadium of Olympia to fight, the winner of this bout would undoubtedly be George St Pierre. George St Pierre would be victorious due to the abilities he possesses with his better training regimen, his knowledge of how to use his opponents weight against him, the scientific background he would possess due to new research in which he would use to prepare for the battle and daily routines leading up to the combat event. The idea of progressive load as a form of weight training to develop the human body was first used by Milo of Croton. Milo of Croton was said to have raised a newborn bull and would always carry it around...
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...Effective Communication Strategies of Pepsi Cola Table of Contents Executive Summery 3 Introduction 4 History 5 Effective Marketing and communication strategies of Pepsi 6 Media Commercials 6 Advantage of media commercials 6 Disadvantages of media commercials 7 Sponsorships 7 Advantages of Sponsorships 8 Disadvantages of Sponsorships 8 How to enhance the effectiveness of Sponsorship 8 Community Activities 8 Advantages of Community activities 9 Disadvantages of community activities 9 How to enhance the effectiveness of CSR projects 9 Product Diversification 10 Advantages of Product diversification 10 Disadvantages of product diversification 10 How to enhance the effectiveness of Product Diversification 11 Cross Comparison between the marketing strategies of Pepsi, Coca Cola, V and Red Bull 11 Conclusion 13 References 14 Executive Summery Pepsi is an aerated Soft drink that is produced by Pepsi Co. Inc. Pepsi Cola is using most of the modern communication and marketing methods to enhance their brand awareness among its consumers. Mainly they are advertising their brand on Television, Face book, Twitter and YouTube. In this report I have outlined the overview of the Pepsi Cola Corporation and its history, and the most effective communication strategies that are used by them to enhance their brand equity. These strategies include Advertisements, Sponsorships, Online promotions, Community activities and Product diversification...
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