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Hitler vs Ford

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German Studies Association

Adolf Hitler vs. Henry Ford: The Volkswagen, the Role of America as a Model, and the Failure of a Nazi Consumer Society Author(s): Wolfgang König Source: German Studies Review, Vol. 27, No. 2 (May, 2004), pp. 249-268 Published by: The Johns Hopkins University Press on behalf of the German Studies Association Stable URL: http://www.jstor.org/stable/1433081 . Accessed: 11/11/2013 18:23
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The AdolfHitlervs.HenryFord: Volkswagen, the Role of America as a Model, and the Failureof a Nazi ConsumerSociety

WolfgangKinig TechnischeUniversitat Berlin the to Abstract:Modeling consumer States,NaziGermany planned societyoftheUnited witha familyof "people'sproducts," most launchits own brandof consumerism the how of Thisarticle demonstrates andwhythe spectacular whichwas the Volkswagen. Naziinitiatives consumer for failed. products On 24 April 1936, the New Yorkcorrespondent KolnischeZeitungpublishedan for articlewith the headline "TheFatherof the Volkswagen," which discussed Henry It Fordandhis contributionto mass motorization.1...

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