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Hk,, V, V, V

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1.0 Introduction: * Briefly explain the purpose of this assignment * Explain what branding means and why it is important for an organisations and its products * Explain the marketing techniques available for Growth (Ansoff Matrix) and Survival (Branding, Brand building/ Positioning, Brand extension, Relationship/Transactional Marketing)

2.0 Product 1 * Choose one product or service from two different organisations * For your product 1 write a: * brief description of what it is and the business that is marketing it * Explain their Aims and objectives E.g. Public sector (Improve or provide range of ), Private sector (Survival or growth) * Explain their Marketing objectives e.g., (Market leadership, Brand awareness, Perception) * Link the organisational and marketing objective

Marketing Techniques * Explain what type of marketing techniques are used for your product 1 you have chosen: why are they used : give examples

Branding * Explain how your product 1 is branded – how is the image created: What advertising is used: What type of image is created: why is that advertising used: why is a particular celebrity used for that product: give example, give print screens of the advert and explain why it is advertised like this: Do you think the branding is successful: explain why

Brand Building * Explain how the organisation creates brand building for its products – promotion used: sponsorship of who or what event: The logo: the advertising slogan: Relation/Transactional marketing used. Give examples and reason as to why they do this for that product.

3.0 Repeat the same process for your Product 2
4.0 Conclusion
Conclude your

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