...selling and buying of gifts, and public and private get-togethers. They all are brought together from ancient pagan festivals, various ethnic traditions, the biblical stories of Jesus’ birth, historic religious traditions, practices and beliefs, and material business strategies that are all focused around December 25th” (Sherbondy). How much do we actually know about the history of Christmas? Some might be completely surprised that December 25 is an approximate date of the birth of Jesus Christ. The exact date of his birth was unknown, so early Christians chose that date “to correspond with the day exactly nine months after they believed he was conceived” (Crock). The current culturally accepted forms of consumption behavior became established over time. “For centuries it was common to give Christmas gifts to friends and relatives at Christmas. However hanging out stockings to be filled with presents was first recorded in parts of England in the early 19th century. It became common in the late 19th century” (Lambert). “The sending of cards at Christmas time evolved from the practice of giving small, inexpensive favors to wish distant family, friends, and acquaintances well over the holidays. Over time, this custom gave way (largely due to marketing influences from greeting card companies) to the more widespread use of holiday cards to acknowledge both business and personal relationships” (Project Assignment). Compared to any other holiday, Christmas has the greatest...
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...Business Plan | the Gift C shop | | | By: Tran Ngoc Quynh GiaoNguyen Thi Hoa PhuongPham Hoang ThuanTran Thi Anh Nguyet | | Content The Executive Summary page Operation Management page Mission Statement page Product and Service page Credit Policy page Marketing strategies page Business Environment Analysis page Competition Analysis page Competitive Advantages page Pricing Strategies page Target Market Selection page Location page Promotional Plan page Human Resource Management page Financial Analysis page Appendix page Preferences page The Executive Summary Company Introduction The Gift C Shop is a premier Gift certificate and gift-wrapping delivery. The Gift C Shop offers gift certificates which allow to shop at over 500 retailers, 200 restaurants in Ho Chi Minh City Ha Noi Capital. For the gift certificate section, companies will purchase gift certificates and offer them to their employees, which allow the employee to shop or purchase or dine at destined retailers or restaurants with specific amount of money at the specific retailer. The Gift C Shop also provides gifts and gift cards selecting, wrapping, and delivering for individuals. All orders can be done on the website, and the payments, too. Customers will be able to experience many choices from choosing a gift, what paper to wrap it, and how they want it to be delivered. It is our main business category in the first year, before we complete building the supply...
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...services, gift giving, family and other social gatherings, symbolic decorating | Related to | Christmastide, Christmas Eve, Advent, Annunciation, Epiphany, Baptism of the Lord, Yule | Christmas is an annual commemoration of the birth of Jesus Christ, celebrated generally on December 25 as a religious and cultural holiday by billions of people around the world. A feast central to the Christian liturgical year, it closes the Advent season and initiates the twelve days of Christmastide. Christmas is a civil holiday in many of the world's nations, is celebrated by an increasing number of non-Christians, and is an integral part of the Christmas and holiday season. The precise date of Jesus' birth, which some historians place between 7 and 2 BC, is unknown. By the early-to-mid 4th century, the Western Christian Church had placed Christmas on December 25, a date later adopted in the East. The date of Christmas may have initially been chosen to correspond with the day exactly nine months after early Christians believed Jesus to have been conceived, as well as the date of the southern solstice (i.e., the Roman winter solstice), with a sun connection being possible because Christians consider Jesus to be the "Sun of righteousness" prophesied in Malachi 4:2. The original date of the celebration in Eastern Christianity was January 6, in connection with Epiphany, and that is still the date of the celebration for the Armenian Apostolic Church and in Armenia, where it is a public holiday. As...
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...Analysis of major Competitors in key channels | Brand | USP/ brand position | Product | Price Range | Promotion Strategy | Demographic focus/ Target Focus | Supermarkets/Super store/Drug store | Gillette | Razor profession, clinical / Sporty, man power, charm, mature | Shave: Gel 15SKU/ Foam 4SKU Skin Care: Moisturizer/Lotion 2SKU Face Wash/Scrub 2SKUAfter Shave 5SKU Deodorant: Stick 12SKU / Body wash 7SKU | medium | mass display / value pack | 25-45y sporty, energetic, mature | | Neutrogena | | | | | | | AXE | | | | | | High-end supermarkets | Burt’s bees | | | | | | | Bull dog | Natural grooming, unique essential oil blends, | Shave:Original shave gel, 75ml, 2.5 fl.oz, $10.99Original Shave Gel, 5.9fl oz. $9.99Skincare:Original after shave blam: 2.5fl oz. $10.99Original moisturizer 3.3fl oz. $13.99Original face scrub: .3fl oz. $9.9Original face wash: 5.9fl oz. $9.99 | low | Display in high-end organic supermarket and grocers, cheap price, gift card, free shipping | 20-40 yrs old, price-sensitive, seeking for a health lifestyle | High-end retail | Kiehl’s | High quality of skin and hair care; natural ingredients; personal care expert; simple, efficient and recyclable packing | Skin Care:Facial Fuel Anti-Wrinkle Cream: 1.69 fl$36Facial Fuel Transformer Age Correcting Shave:Facial Fuel Energizing Face Wash: $8-30Close-shavers shaving formula 31-O, 1.7fl.oz.Bottle, $18Ultimate Brushless Shave Creame – White Eagle: $9-19Ultimate Men’s after Shave...
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...Overnight delivery of greeting card service by the USPS has the biggest competitor, which is Hallmark Greeting Cards Company. Hallmark is the largest manufacturer of greeting cards in the United States. It has owned the whole greeting cards market for almost 100 years. Hallmark greeting cards, or gifts can be mailed to the customer by the next business day. That is why we could say the Hallmark Greeting Cards Company is the strongest competitor to the overnight night delivery of greeting cards by the USPS. This analysis of the competitor, Hallmark could help the USPS to get succeed in greeting cards market. There are several strengthens of the Hallmark greeting cards. First of all, Hallmark greeting cards has occupied the greeting cards market for 100 years. It is the most successful brand greeting cards at this area because its high quality. The second, Hallmark greeting cards are more attractive than other greeting cards. As we all know, Hallmarks offers or has offered greeting cards, ornaments, and related gift products from many famous licensors, such as: Dream Works Animations, even 20th Century Fox. Most cartoon, and movie figures cannot be published without licenses, but Hallmark has the corporate relationship with those licensors. That is why some figures only could be used by Hallmark. On the other hands, there are several weaknesses of Hallmark greeting cards. First of all, Hallmark greeting cards is limited on languages service. United States is an immigrant country...
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...Beach Resort is a business to consumer (B2C). Among the challenges facing by the Palma Beach Resort management is higher operating cost. Inefficient usage of air Cond and water by customer will resulting to the higher operating cost incurred by the resort. It will become worst during the peak season such as school holiday and public holiday. All this cost will affect the revenue of Palma Beach Resort. In addition is intense competition from other resort around the Palma Beach Resort. Other resorts are offering variety type of package and discount to attract came to their resort. Palma Beach Resort also uses many ways to attract customer to ensure they remain competitive in the hospitality market. Apart from that is higher cost for repair and maintenance. This is because of the price of things is high at the market. Palma Beach Resort must repair any building structures that were damaged by natural disaster such as strong wind. This is to ensure the resort always be in a good condition and safe to the customer. Maintenance such as air Cond must service according to the schedule to make sure it functioning well. 3. SITUATION ANALYSIS Company Analysis Goal Palma Beach Resort goals are to maximize the company profit and also fulfill their customer needs and want either with the physical apparent or personalization appearance. Vision and Mission Palma Beach Resort wants the company to go more far further in competing with the other competitors. The resort...
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...1.0 Introduction Greeting cards are needed each year pending what for either for holidays, birthdays, anniversaries, get well cards, thank you cards, and appreciation cards and special events. By making an income living from selling handcraft cards, for example, greeting cards can be sold for a box of 10 cards for about $15 each. If the company sold at least 20 boxes a day and project of net $6,000. Therefore creating a new business operation set up handcraft card business has a lot of potential scope and requires investment capital finance and key marketing strategies. Our company (company name/logo?) is a new project venture with aim to provide an On-Line Handcraft Business Cards Service and our philosophy is to share the gift in giving special design handcraft cards with our customers as their personal own design and to recall their memory of life experiences. Having your (clients) own design handcraft card will be unique made for the customer needs and with a personal touch. Especially clients own idea handcraft cards. We (company) would like to be part of that design process and to make it happen for our clients using our professional expert team of handcraftsmanship with 20 years’ experiences. Because we (company) are focused on the New Zealand Indic and new migrants Indic living in New Zealand other clients are welcome. Network marketing analysis appears to be a powerful tool as it provides a better understanding of networks through the use of sophisticated techniques...
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...COMPETITON IDIVIDUAL CASE ANALYSIS: CAFÉ COFFEE DAY By: Presented to: John Molson School of Business Tuesday July 29, 2014 Problem statement Although India is traditionally known as a tea-drinking nation, Café Coffee Day (CCD) was able to grow the café culture and become the leading coffee chain in India. However, to keep maturing and be relevant, CCD needs to come up with ways to react to the entry of Starbucks in the market, which is the leading coffee chain company in the world. CCD should decide on how strong and forcefully it should react towards Starbuck’s entry, based on whether there is enough space for both brands to be provided in India’s growing market or not. Café Coffee Day should find ways to promote its brand in such a dynamic environment that is affected by all the various competitive brands and changing lifestyle of consumers. The following paper will analyze the external environment of the coffee market, the internal environment of Café Coffee Day. These will be taken into account when coming up with alternatives and recommendations that will help Café Coffee Day remain growing successfully and have a strong brand image in the market. External Analysis: The coffee industry will be analyzed firstly at the macro level through the PEST analysis, followed by an in depth look at Porter’s five forces and how they play out in this industry, and finally looking at the key success factors in this industry. PEST Analysis * Political/Legal: The...
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...Generally, controls within this business process are manual or a matter of policy. ACL has extensive experience developing analytic tests that can help you monitor and analyze expense data as well as confirm adherence to the policies that guide spending behavior. Get started today with our top 10 tests. Tests for T&E Expense Processing Duplicate Charges: Ensure that all charges claimed by an employee are valid and not repeated. Identify all Corporate Card and instances where an employee has charged the same amount on the same day where one Out-of-pocket transaction was a corporate card expense and the other was an out-of-pocket reimbursable expense. Suspicious Keyword Match Validate all transactions are for authorized purposes. Identify all T&E transactions that contain words from the Restricted Word list anywhere in the merchant name, transaction description, business purpose field that indicates a potentially unauthorized purchase. Round Amounts Detect potential fraud and abuse for unauthorized gift cards, cash advances, or excessive tips, identify T&E transactions that are evenly divisible by . Excessive High-Risk Detect potential fraud and abuse of expense types that require less documentation. Identify Expense Categories employees who have transactions in High-Risk expense categories that exceeded thresholds for either the count or total amount. Common High-Risk expense categories: Tips, Miscellaneous, Baggage Fees, etc. Group Meal Amount per ...
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...Company Introduction, Market Segmentation, and Product Positioning Tavis Goins Dr. Adina Scruggs Marketing management 500 July 16, 2013 Abstract Couture Candy is a self-owned bakery and candy shop in Jackson, MS that dedicates its business in creating beautiful and delicious unique cakes, dessert bars and custom candy. Couture Candy has been appreciating and serving its objective market since 2009 with its pioneering notion of designing extreme wedding Cakes and making custom gifts out of imprinted candy covered fruit. We create our fruit arrangements mixing the idea of a fruit basket with development motivated by the floral industry. We aim to set a high standard in the wedding cake industry by providing intricate designs and gourmet ingredients, also including a element of design. We strive to convey happiness to all occasions of life such as: Weddings, birthday parties, anniversaries, holidays and other special occasions. We offer a wide arrangement of mouthwatering fresh products, chocolate covered fruit, and handmade arrangements and wonderful baked goods. Couture Candy creates these magnificent deserts to order for delivery, pick-up and soon online seven days a week. Company Background, Mission Statement, Couture Candy is a trendy twist on the everyday Cake Bakery in Jackson Ms. It is this company’s goal to change people’s idea of what cakes can be by setting a new standard our customers. Our mission is to provide delicious, high-quality Cakes and specialty deserts...
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...It all started with a man named John W. Nordstrom. I n1887, a 16 year old boy from Sweden left his home country for New York City, with only five dollars in his pocket, and not speaking a word of English. John crossed the United States working to make ends meet, and after two years he earned 13,000 dollars, and was ready to go into a partnership with a man named Carl Wallin. In 1901 the two opened their very own shoe sore, Wallin & Nordstrom, in downtown Seattle. John’s business philosophy was based on exceptional service, selection, quality and value, which ended up becoming a retail legend, also allowing them to build a customer base, and open their second store in 1923. In 1928, John Nordstrom sold his share of the company to his sons, and in 1933 Carl retired and sold his shares to the Nordstrom brothers. Nordstrom’s began building their reputation becoming the largest independent show chain in the U.S. In 1960, the company expanded offering customers shoes and fine apparel, called Nordstrom Best. Then in 1966, they offered men’s clothing and children’s wear. The company went public in 1971 just after the sales passed $100 million mark, and the company was recognized as the largest volume West Coast fashion specialty store. This same year, the name was changed to Nordstrom, Inc. Nordstrom’s today focuses on catering to customer’s needs, and individuality. They do not categorize their merchandise by departments, but by individual’s lifestyles. Nordstrom’s now...
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........................................10 2.5 Current Strotegies.....................................................................................................................................13 2.6 Current 4PS................................................................................................................................................13 2.7 Competitive Advantages.........................................................................................................................16 3.BRABD EXTENTION: THE MARKETING PLAN 3.1 MARKETING OBJECTIVES 3.1.1 Marketing Goals.......................................................................................................................................18 3.2 SITUATION ANALYSIS 3.2.1 Macro-Environment Political Factors......................................................................................................................................................18 Economic...
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...Table of Contents OVERVIEW 3 PART ONE (IN DEPTH) 4 SWOT Analysis 4 Value Proposition 5 Business Models 5 Revenue 6 Operation 6 Market Plan 6 Operation Flows 7 Payment Methods 7 PART TWO (EVALUATION) 9 Website Overview 9 Website Evaluation 13 Table of Figures Figure 1: Front Page………………………………………………... 10 Figure 2: Holiday Deals……………………………………………. 11 Figure 3: Holiday Deals …………………………………………… 11 Figure 4: Products………………………………………………….. 12 Figure 5: Products & Customer Recent History..…………...……... 12 Figure 6: Various Services…………………………………………. 13 OVERVIEW The company was founded in July 1994 by Jeff Bezos. The company began as an offline bookstore. While the largest brick-and-mortar bookstores and mail-order catalogs might offer 200,000 titles, an online bookstore could sell far more. Bezos wanted a name for his company that began with "A" so that it would appear early in alphabetic order. He began looking through the dictionary and settled on "Amazon" because it was a place that was "exotic and different" and it was one of the biggest rivers in the world, as he hoped his company would be. Since 2000, Amazon's logotype is an arrow leading from A to Z, representing that they carry every product from A to Z. Amazon was incorporated in 1994, in the state of Washington. In July, 1995, the company began service and sold its first book on Amazon.com Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms...
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...Historical & Descriptive Analysis History The Buckle began in 1948 with the name “Mills Clothing”. Located in Kearney, Nebraska, David Hirschfeld founded the men’s clothing store. In 1965, his son Dan took over and is still with the company today. The name was changed to “Brass Buckle” in 1967 and a second store was opened in Columbus, Nebraska. The company started focusing on casual menswear and developed into a denim-based store. In 1977 the company started selling women’s apparel and opened 17 outlets in various mall locations. Once again the name was changed, and in 1991 it became “Buckle”. A year later the company went public on the NASDAQ and switched to the NYSE in 1997. The company has stayed true to its mission statement since the beginning, that is “to create the most enjoyable shopping experience possible for [their] guests” (Buckle). Today, the Buckle is a lead retailer of medium to better-priced casual clothing for men and women ages 12-24 years old. Stores are typically located within college towns and upscale shopping malls in areas with 20,000 to 250,000 people. There are 420 stores located in 41 different states. These stores are in four downtown locations, nine strip centers, 38 lifestyle centers, and 369 shopping malls (Funding Universe). The Buckle’s niche for customer service has helped them gain strong customer loyalty. Guests receive personal attention and assistance in finding the perfect outfits. The company is widely known for its denim, which...
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... * Start-up * Company Locations and Facilities * 3.0 Products * Product Description * Competitive Comparison * Sales Literature * Sourcing * Technology * Future Products * 4.0 Market Analysis Summary * Market Segmentation * Market Analysis * Market Analysis (Pie) * Target Market Segment Strategy * Market Needs * Market Trends * Market Growth * Industry Analysis * Main Competitors * 5.0 Strategy and Implementation Summary * Competitive Edge * Marketing Strategy * Positioning Statement * Pricing Strategy * Promotion Strategy * Distribution Strategy * Marketing Programs * Sales Strategy * Sales Forecast * Milestones * Milestones * 6.0 Management Summary * Organizational Structure * Management Team * Personnel Plan * Personnel * 7.0 Financial Plan * Important Assumptions * Key Financial Indicators * Benchmarks * General Assumptions * Break-Even Analysis * Break-Even Analysis * Break-Even Analysis * Projected Profit and Loss * Profit Yearly * Profit and Loss * Projected Cash Flow * Cash Flow * Cash * Projected Balance Sheet * Balance Sheet * Business Ratios ...
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