Free Essay

Holiday Season

In: English and Literature

Submitted By alane23
Words 397
Pages 2
Once again we find ourselves enmeshed in the Holiday season, that very special time of year when we join with our loved ones in sharing centuries-old traditions such as trying to find a parking space at the mall. We traditionally do this in my family by driving around the parking lot until we see a shopper emerge from the mall, then we follow her, until she led them to a parking spot.
We try to keep our bumper about four inches for the shopper’s calves, to let the other circling cars know that she belongs to us. Sometimes two cars will get into a fight over whom the shopper belongs to, similar to the way white sharks will fight who gets to eat a snorkeler. So we follow our shoppers. Closely, hunched over the steering wheel, whispering “It’s Beginning to Look a Lot Like Christmas” though our teeth, until we arrive at her car, which is usually parked several times zones away from the mall. Sometimes our shopper tries to indicate that she was merely planning to drop off some packages and go back to shopping, but when she hears our engine rev in a festive fashion and see the holiday gleam in our eyes, she realizes she would never make it.
And so we parked and clamber joyously out of our car through the windows, which is necessary.
I do not mean to suggest that the true meaning of the holiday season is finding a parking spot. No, the true meaning of the holiday season is finding a sales clerk. The way to do this is looking around the store for one of hose unmarked doors, then bursting through it without warning, and there you will find dozens of clerks sitting on the floor, rocking back and forth and whimpering from weeks of exposure to the holiday environment. Of course as soon as they see you, a shopper, they will bolt to the window. This is why you must carry a tape recorder.
Hold it! then them freezing in their tracks. “I have a tape recorder here and unless somebody lets me make my holiday purchases, I am going to play Frosty the snowman.”
Cruel? Inhuman? Perhaps. But you have no choice. Because this is holiday season, and you have to buy thoughtful gifts for all your loved Ones… or they will hate you.

Similar Documents

Premium Essay

Wal-Mart & Target – 2014 Holiday Season Strategy

...Wal-Mart & Target – 2014 Holiday Season Strategy Retail stores Target and Wal-Mart have tacked holiday season in a different way this year compared to before. In previous years, there has been a trend to bring Black Friday’s discounts earlier in November, however, this year Wal-Mart and Target went beyond all market expectations. Wal-Mart’s strategy for the holiday season is “to offer the best brands, to make shopping experience easier, and to continue providing low prices than competitors to bring joy to their customers”, says Duncan Mac Naughton, Wal-Mart Us Chief Merchandising Officer. For 2014 Holiday season these retail stores have begun the season sales on November 1st, providing Black Friday and Cyber Monday discounts from the first week of November all the way till the week before Christmas, stretching the holiday season almost an additional month compared to previous years. Brian Cornell, Target’s Chairman of the Board and CEO, says “Target’s promise is ‘Expect More. Pay Less’, and when we do that, Target is impossible to beat”. Retail stores depend largely on their pricing in order to be competitive and successful in their industry. In order to be able to achieve success, these stores need to implement a pricing strategy that goes in accordance to their mission. In the case of Target and Wal-Mart, their pricing strategy is based on a maximum market share pricing objective. When looking and this retail stores, they possess a huge part of the market and they......

Words: 1162 - Pages: 5

Free Essay

Holiday Marketing

...today for birthdays, weddings, graduations, etc. to friends and loved ones. A few reasons we give gifts is for peace, protection, love, or because of social obligations. Holiday gifting is a special occasion going back to the beginning of Christianity where the Three Wise Men brought gifts for baby Jesus. This gesture has now turned to giving gifts to our family and friends. The holiday season of 2014 is shaping up to be a prosperous year for retailers. With an estimated 4% increase in holiday sales compared to 2013 and consumer confidence is at its highest because of lower unemployment, higher wages, salaries, and disposable income. Consumers this holiday season are expected to spend approximately $804 on gifts. Along with lower gas and energy prices, consumers are more likely to spend more this holiday than the last on gifts like Disney Frozen Snow Glow Elsa Doll, Apple iPhone 6, and jewelry. Key promotions like Wal-Mart’s price matching policy, Kmart’s layaway service, USPS delivery service schedule hours expansion, the holiday season looks to be headed in a positive way. There are other ways to improve this holiday seasons like online retailers providing free shipping on all purchases or discounting newer products instead of outdated items. The holiday season will be promising! Even 2015 holiday season will be a good one as long as consumers are confident that the U.S. economy is recovering from the recession! II. Introduction The world is populated with many......

Words: 3187 - Pages: 13

Free Essay

Holiday Shopping

...Holiday Shopping - The Economy’s Final Push from the Red Black Friday is the Grand Marshall of the holiday shopping season; it starts a race in holiday season for shopping and spending, which in return creates new job opportunities. Shoppers race around the malls looking for the best gifts at the best prices. The frenzy of the holiday season combined with the sales of Black Friday are greatly beneficial to the US economy. As supply and demand increases with the holiday season season, so does spending and the job market. Black Friday is more than just a day of sales, it is a day to help boost the economy spending and profit. One of the theories behind the name “Black Friday” really sums up the effects of the day. The story says that majority of the year, retailers are operating at a financial loss. To show this loss, the accountants note the negative totals in red ink. Starting with the Black Friday sales retailers really begin to turn a profit, and climb out of the negative holes they live in all year. Once out of the negative, accountants begin to use black ink to show the totals. Thus, “Black Friday” was born. This story may not be the most accurate or historically backed, but there is some truth behind it as far as the after affect of Black Friday. Retailers make a large portion of their yearly profit during the holiday season. It may not have started out as big as it is today, but at present time the Friday after Thanksgiving is a huge shopping day in the......

Words: 799 - Pages: 4

Premium Essay

Holiday Fire Hazards

...Holiday Fire Hazard Saint Leo University HRA330 Holiday Fire Hazards The holiday season is typically observed from late November to early January. Events that are usually celebrated during this time include Hanukkah, Christmas, and Kwanzaa. During this time many people choose to celebrate these holidays by decorating their homes with electric lights, candles, banners, wreaths and the ever so famous Christmas tree. These decorations are meant to spread cheer and joy but unfortunately may increase the chances of fire in the home. Based on data from the National Fire Protection Association (NFPA) and the U.S. Fire Administration (USFA), in 2011 there were an estimated 240 home fires involving Christmas trees and another 150 home fires involving holiday light. Together, these fires resulted in 21 deaths and $25.2 million in direct property damage. Each year, newspapers have tragic stories of families killed during the holiday season by fired ignited by the family Christmas tree and other holiday decorations. Typically, shorts in electrical lights or open flames from candles, lighters or matches start tree fires. A dried out live tree is easily combustible. Candles, which carry open flames, that are not properly placed can be knocked over and ignite anything flammable around them. Pixie lights can also be fire culprits during the holiday season often due to improper use. Many people tend to overload the extension cords they use for their holiday......

Words: 836 - Pages: 4

Premium Essay

Portfolio Project Number 1

...full-time employees are high school graduates, many of them female. For beginning workers, you pay $2.50 over the minimum wage, plus fringe benefits. Send a message to your employees informing them that management has decided that no one can take vacation or personal days during the months of November and December. The reason, of course, is that the holiday season is your busiest sales period. PROCESS The purpose of this message is to inform all of my employees that management has decided that no one can take a vacation or personal day off during the months of November and December. I used an indirect approach because the reaction of my employees will more than likely be negative. The reasoning that I gave to my employees is that the holiday season is our busiest sales period; we need everyone to be working to combat with the influx of sales. To use positive language I avoided using expressions that carry negative connotations. As for stressing the “you” message, I ended with a reader benefit, or an incentive, which let the readers know that they will benefit from agreeing with this news when the holiday season has ended. I formatted this message as a memo because it is a document that I commonly used for internal communications between coworkers and members of a department. PRODUCT The document follows on the next page. CERTIFICATION I certify that this document was composed and formatted by this......

Words: 465 - Pages: 2

Premium Essay

Holidays and Celebrations

...Holidays and Celebrations The book “All Around the Year” by Jack Santino is about the holidays and celebrations in America and how different decorations have different meanings. It follows the change of the seasons and the holidays that fall during those times. The books starts off by telling the reader that everyone views holidays differently and that everyone has their own celebrations besides the main ones like Thanksgiving and Christmas. We have anniversaries and birthdays, ethic holidays and occupational celebrations. Depending on how you were raised and what religion you are decides some holidays you choose to celebrate or ignore and how you would decorate for the time of year. Chapter two is about holiday symbols and meaning. It talks about the kitchen being the center of the house, it is always decorated to go along with the seasons and the food that is created and baked to feed the family throughout the year. There are colors that represent different times of the year and you will always find the warm colors of changing seasons in the kitchen because the woman is customarily in charge of it. It talks about when they start decorating for different holidays and how long it will be before they come down. Neighbors compete against each other to have the most elaborate or most creative decorations for the holidays. It is a never ending battle to have the best of everything. Chapter three is about the winter and spring months. Winter has the shortest days and......

Words: 1226 - Pages: 5

Free Essay

Christmas Is Christmas

...Christmas or Christmas Day is a holiday[4][5][6] generally observed on December 25 (with alternative days of January 7 for many Orthodox churches, January 6 for the Armenian Apostolic Church and January 19 for the Armenians of Jerusalem and the Holy Land[7]) to commemorate the birth of Jesus, the central figure of Christianity.[8][9] The date the actual birthday of Jesus is not known, and the events of Christ's birth are only recorded in two of the Canonical gospels. Christmas may have initially been chosen to correspond with either the day exactly nine months after Christians believe Jesus to have been conceived,[10] the date of the Roman winter solstice,[11] or one of various ancient winter festivals.[10][12] Christmas is central to the Christmas and holiday season, and in Christianity marks the beginning of the larger season of Christmastide, which lasts twelve days.[13] Although nominally a Christian holiday, Christmas is also celebrated by an increasing number of non-Christians worldwide,[1][14][15] and many of its popular celebratory customs have pre-Christian or secular themes and origins. Popular modern customs of the holiday include gift-giving, music, an exchange of Christmas cards, church celebrations, a special meal, and the display of various decorations; including Christmas trees, lights, garlands, mistletoe, nativity scenes, and holly. In addition, in Western Christianity several figures, known as Saint Nicholas, Father Christmas, and Santa Claus, among other...

Words: 514 - Pages: 3

Free Essay

Factors Affecting Tourism Growth in Samoa

...Samoa is a small country in the Pacific Ocean. It consists of two main islands Savaii and Upolu with several smaller surrounding islands. It is a tropical island with two distinct seasons, the wet and the dry (peak) season. Until 2009 Samoa had enjoyed strong and steady growth in visitor arrivals. From data collected it can be analysed that between 1998 and 2008 total visitor arrivals had increased by nearly 80 percent to 122,163 (Figure 1) (IMF, 2010). Visiting friends and relatives (VFR) is one of the most prominent segments, comprising 37.3 percent of all visitors in 2009 (Figure 2) (IMF, 2010). The number of holiday tourists have also increased from 30.4 percent in 1997 to 39.8 percent in 2009, with the remainder being business visitors whose numbers have remained fairly stable (IMF, 2010). Prior to 2009, Samoa had been relatively competitive as a tourist destination in comparison to other Pacific Islands. Samoa has found its niche market with the fale (traditional beach hut) experience as a distinctive selling point. Furthermore, strong family links with Samoans living in neighbouring countries have significantly contributed to the growing strength of its tourism industry. As a result, tourism has become a key source of income and economic growth. Earnings in the tourism sector increased by 191 percent with growth particularly evident in the three years 2005-2008. Tourism receipts are approximately equivalent to 20 percent of GDP, making the sector by far the single......

Words: 1893 - Pages: 8

Free Essay

Take Control of the Holidays

...Most adults today harken back to their youth to pull out their favorite images of the holiday season. We remember the tree, with its sparkling lights, laden with ornaments from Christmas past and present, with brightly colored packages crammed around its base, with smells of hot chocolate, cinnamon and vanilla wafting through the air. But as we morph into adulthood, our images of the holiday season tend to sour somewhat. Replacing thoughts of the tree, fuzzy slippers, presents and a roaring fireplace, are thoughts of crowded malls, insane traffic, frazzled, angry shoppers and a holiday budget that seems to shrink while prices tend to skyrocket. It makes us want to scream “enough already.” Oftentimes the reality of getting through the holidays can be a mix of holding on to holiday traditions, while looking for new traditions that work in today’s environment. Get family, extended family and friends involved in planning holiday events. Get each person to go back to their childhood and pull out one or two traditions that can be freshened and updated to hold the interest of family members today and passed along to future generations. There’s no need to spend a ton of money on these traditions; look for low- or no-cost activities such as ice skating, visiting a downtown holiday display or attend an interfaith or cultural celebration. Even start a tradition of volunteering in the community. If the family is split up across the country or on the other side of the world, look to......

Words: 392 - Pages: 2

Premium Essay

Multivariate Analysis

...different location. 2. Introduction/Objectives: Bike sharing data is a huge data used to do a research and predict the demand in future based on different attributed like wind speed, hour, peak time, humidity, temperature, season, holiday, working day. And, it is important to analyze so as to understand the duration of travel departure location, arrival location of different places. So, for the same we are using the bike share data with historical patterns in the Capital Bike share program in Washington, D.C. 3. Data Analysis/ explanation of data set: We are taking hourly data over the span of 2years .Then we split the data into 2 sets: Training data set which comprises of 10000 records and Testing Data set comprises of 6000 records. Training Data set: It is comprised of 1-19th days of each month Testing Data set: It is comprised of 19th to end of month So, we will predict the total bike demand in training data set for each hour and then we will test it on the testing data. 4. Attribute Explanation: Date time hourly date + timestamp Continuous Variable Season 1 = spring, 2 = summer, 3 = fall, 4 = winter Categorical Variable Holiday whether the day is considered a holiday whether the day is neither a weekend nor holiday Categorical Variable Working day Categorical Variable Weather 1: Clear, Few clouds, Partly Categorical Variable cloudy, Partly cloudy 2: Mist + Cloudy, Mist + Broken clouds, Mist + Few clouds,......

Words: 1611 - Pages: 7

Free Essay

Jewish Holy Day

...When studying religions there are different types of rituals and events. As in Judaism, they set aside certain holidays and days of remembrance. These holy days are scheduled with a different type of calendar. The Jewish use a lunar calendar this calendar is based on three astronomical phenomena: the rotation of the earth’s axis (a day), the revolution of the moon about the earth (a month), and the revolution of the Earth about the sun (a year). (Cation) The Jewish calendar beings when the first sliver moon becomes visible. As with the secular calendar almost every holiday falls on the same date, but with the Jewish calendar these dates would not be on the same date but in the same season. It is important to understand the lunar calendar in this religion because all the holy days are base on this type of calendar. As with the secular calendar almost every holiday falls on the same date, but with the Jewish calendar these dates would not be on the same date but in the same season. All Jewish holidays begin the night before the date of the holiday. The reason the Jews start the holiday the night before is from the story in Genesis ch1, it says "And there was evening, and there was morning, one day." From this they believe that the day begins at sunset and with that being said ends at the nightfall of the next day. They also have strict rules about work on specific holy days, which is work is not permitted. There is thirteen holy day in which work is not permitted Rosh......

Words: 802 - Pages: 4

Premium Essay

Miao

...Executive Summary This report is talk about the marketing mix for the 5-start hotel Four Seasons. The purpose of this report is to develop a new kind of marketing mix for the Four Seasons to meet the demand of different guests. The thesis statement of this report is the Four Seasons may gain more popularity if they adopt the new kind of marketing mix. The research and the interview have been done as for the original sources, and the key finding is his competitor biggest advantage is the cheap price. In conclusion, the Four Seasons will be better if they have developed the new kind of accommodation which has the acceptable price, then Four Seasons hotel will be more competitive because of his services, facility, and the proce. 1.0 Introduction The objectives of this research are analyzing the accommodation market, and creating a marketing mix for a famous 5-start hotel Four Seasons. The reason that the company was chosen is it have high quality of the services and is well-known around the world. The guests for the Four Seasons who are in the group of high social-economics most are travelers for entertainment or business. “Nation of customization” is the key for the success in those country, also the core philosophy “loyal to the guest” gain the popularity for them (Clampet 2014). Design in different style for the customers to give the best experience all around the world is the meaning of “Nation of customization”. This company tries their best to meet the demand of the......

Words: 2116 - Pages: 9

Free Essay

Misunderstood and Technologically Savvy

...technology while the holiday celebrations are occurring, but today’s teenagers are not the only age group using the IPhone. Though in this specific advertisement the teenager is using the phone for productive activities, that isn’t always the case. Apple knows what audience to direct its product to and that is the generation of technologically savvy teenagers. Teenagers have almost become reliant on cellular devices and Apple says that if you buy their phone for your teenagers, they will use them to enhance their lives, not to waste the days away on mindless scrolling. The commercial, at first glance, is intended for the viewers to buy their grade-A phones for the holiday season. The company combines an image of a high demand product and a happy holiday to show a different side of the product. The whole commercial has a pleasing aura that seems to warm the heart. The commercial shows Christmas as the only holiday being celebrated in the United States. The vast array of holidays related to other religions, including Hanukah and Kwanza, seem to be forgotten in this commercial. The commercial portrays the traditions of a Christian’s holiday down to the last dot, but it isn’t portraying how important other religions and their traditions are to the American culture. In the ad “Misunderstood”, Apple starts by showing the typical, American teenage boy, always on his phone supposedly texting, tweeting, or playing games during the holiday season. Arriving......

Words: 969 - Pages: 4

Free Essay

You Can Dooo It

...invest. 2. Would you diversify into additional gift categories in time for the 1999 holiday season? Would you pursue the categories that Lannon is suggesting? I would definitely diversify into additional gift categories in time for the 1999 holiday season. The internet is only going up from where it was and already having a built a solid base with their Sendwine status, send.com could benefit tremendously. The reason Sendwine became so successful in such a short period of time was because they started their operations before the 1998 holiday season. This is the time of year when gift giving is at its highest. People are looking for Christmas presents for their significant other, their parents, as well as other relatives who may not be living in the same country. These customers present a huge potential for Sendwine to increase their market presence. I believe that the categories that Lannon is suggesting to expand in such as cigars, gourmet food, other liquors and beer, as well as potentially adding gift certificates for some of the finer restaurants and spas would be the perfect products to branch off to. These products match with the whole Sendwine culture, they are higher level products that would attract some of the wealthier clients in this market. This would assist Sendwine in maintaining its price premium that came along with the wine. 3. How would you market for the 1999 holiday season? How would you reach your intended customer base? How much would you......

Words: 1259 - Pages: 6

Free Essay

Holiday Sales

...[pic] PLASMA TV SETS SALES BREAK RECORDS THIS HOLIDAY SEASON Wide Assortment of Plasma Models from Major Brands Supports Consumer Demand for Ultimate Home Theater Experience New York '' December 13, 2006 '' Industry reports that sales of Plasma television sets are soaring this holiday season affirm that consumers are now seeing at retail the clear advantages of benefits of Plasma for their big screen home entertainment center, according to the Plasma Display Coalition. On Black Friday alone, the NPD Group reports that Plasma experienced a 140 percent increase in unit sales, compared with last year. “Consumers are embracing Plasma in record numbers because they love the life- like picture that a big-screen Plasma HDTV delivers,” said Jim Palumbo, president of the Plasma Display Coalition. “It is evident that the outstanding picture quality, very high contrast and black levels, full range of color reproduction, and wide viewing angle that Plasma offers are resonating with people who are shopping for a new high-definition TV. For consumers considering a television above 40-inches, Plasma is the clear choice for the home entertainment center,” Palumbo added. Inundated with so many HDTV options at retail, consumers are arming themselves with information before heading out to shop. “They know that if they are looking to create the ultimate home theater experience to enjoy movies and sports, then Plasma is the TV of choice,” said Palumbo. In the store,......

Words: 423 - Pages: 2