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Home Depot Executive Summary

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EXECUTIVE SUMMARY
The Home Depot is an American retailer of home improvement, construction products and gardening products. Frank Blake is the Chairman and Chief Executive Officer of the Home Depot. The Home Depot was founded in 1978 and it is considered the largest home improvement retailer globally. Home Depot has 1786 stores within USA, Mexico, Canada, China, United Kingdom and South America. Competitions in the home improvement industry are based on several factors such as price, quality, durability, product features, customer preferences and warranties. The Home depot has shown its excellent past growth with the products involved in home construction, maintenance, renovation and remodeling. The Home depot has its main target market in …show more content…
A host of internal and external factors plays an important role in the organization structure and process. The major findings are the strength of home depot is brand awareness, customer satisfaction while price awareness is the weakness. The opportunities for home depot are growth in online sales and targeting new market segmentation. Strong competition, delay in customer service and disruptions in supply chain are the threat for the Home Depot. These findings can be applied. The recommendations for the Home Depot are they should timely and effectively respond to consumer needs, expectation or trends which will solve the problem with the customers and build social relationship with them. It should also monitor the strong competition by the competitor (external threats). These threats can affect the Home Depot’s relationship with customers, their reputation, the demand for products and service and their market share. Thus, emphasis must be placed on functional level competencies such as hiring and training skilled work force. In this way Home Depot can reinvent the corporations initial corporate-level growth strategy, by maintain its business strategy of cost leadership …show more content…
Home Depot Canada operates 180 stores in convenient locations across Canada. Home depot has gone global by operating in Mexico, China, USA and Canada. The Home Depot carries do-it-yourself, as well as home improvement, construction and building maintenance products. Home Depot came up with many new services such as Installation service and Pro & Tool Rental service. Home Depot offers installation service to complete home renovation service by their contractors for a wide range of products. Home Depot offers repair and remodel tool to their customers. These services include a contractor loyalty program (Contractor Plus) and an on-site tool rental department (Home Depot, 2015). The project objective is to establish a good marketing plan for the whole organization which includes internal and external analysis.

COUNTRIES
The Home Depot operates in the USA, Canada, Mexico, China, United Kingdom and South America. The company has it’s headquarter at the Georgia, in Greater Atlanta. Home Depot Canada is the Canadian unit of the Home Depot and one of Canada's top home improvement retailers. The Canadian operation consists of 180 stores and employs over 35,000 people in Canada. Home Depot Canada has stores in all ten Canadian provinces and serves territorial Nunavut, Northwest Territories, and Yukon through electronic means (Online sales).

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