Free Essay

Home Style Cookies

In: Business and Management

Submitted By rochy08021998
Words 432
Pages 2
Case no. 1
Home Style Cookies

Members:
Abrasaldo, Patty Angela
Albina, Ciela
Carpio, Rochelle
Jinson, Mary Mae
Ramirez, Erikka Mae
Romano, Mariah Corinne
Shiraishi, Chandie

Case no. 1
Home Style Cookies

Central Problem: The Lew-Mark Baking Company is unadaptive to change and isn’t open for new opportunity of the Company in terms of innovation, productivity and processing.

Alternative Courses of Action 1. The Company should try making new product such as hard/ crispy cookies. 2. The Company should use suppliers who are located closer to the plant. 3. The Company should add preservatives or additives to certain product to increase shelf life. 4. The Company should consider the use of technologies in packaging. Than manual labor. 5. The Company should think of new ways to create a new and better products.

Evaluation 1. The Company should try making new product such as hard/ crispy cookies.
Advantages:
A) The Company can attract a new customers. B) The Company can compete with other larger companies. Dis Advantages: A) Additional Cost B) Time- Consuming 2. The Company should use suppliers who are located closer to the plant.
Advantage:
A) Reduce delivery lead times and transportation cost. Dis Advantage: A) Quality of product might suffer.

3. The Company should add preservatives or additives to certain product to increase shelf life.

Advantages: A) The Company can attract new customers. B) The Company increase their sales.
Dis Advantages: A) Additional Cost. B) Time Consuming.

4. The Company should consider the use of technologies in packaging. Than manual labor.

Advantages: A) The Company increases their productivity. B) Increases in profit. C) Less Cost of Labor.
Dis Advantage: A) Many employees lose their jobs.

5. The Company should think of new ways to create a new and better products.

Advantages: A) Attract new customers. B) Compete with other larger companies.
Dis Advantages: A) Additional Cost. B) Time Consuming.

Recommendations The group decided to recommend all the alternative courses of actions. The Company should also concentrate on adapting technology instead of manual labor. One must adopt techniques that increase productivity. Company must have different operating strategy as per the demand and environment of the market. Likewise in the case, since the company was operating in small town, there was less need of automated machine as the demand would also be lower to as compared to the large city where there is large population and increasing demand. Therefore, strong supply chain must be built for effective production. The Company also must consider the changing or adding some stuff in the cookies so it can be better and newly improved cookies.

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