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Homestay Malaysia

In: Other Topics

Submitted By alinamakim
Words 2666
Pages 11
Module Code & Title: BM030-3-2-MVA
Submission date: 21 JANUARY 2014

Student ID: TP028561
Intake code: UC2F1310TRM

Table of contents 1. Introduction 3 2. Types of rural tourism in a homestay program 4 3. The benefits of the homestay program 5 4. The involvement of local community in rural tourism 7 5. The future growth of rural tourism in Malaysia 7 6. Banghuris homestay, Selangor 8 7. Conclusion 10 8. References 11

1. Introduction
Rural tourism in Malaysia usually there is a lot of rural families, which equips with assets distinctive and varied. In addition to that rural tourism is a famous and beloved among tourists, where tourists can be more relax and see some of the rural traditions and identify the nature of rural life. Therefore, these factors make rural tourism loveable and desirable have a lot of tourists for the valuable information that attract the tourists in order to know this tourism more (Songan, et al., 2014). In fact at the mention of rural tourism, it is significant to refer to the homestay in Malaysia. Homestay is considered one of the important inputs for the country because it brought attention to a lot of foreign tourists and locals as well. In fact, the Ministry of Tourism of Malaysian government in 1988 approved the homestay project and it being considered an important factor in the strategy of the country, where bring a lot of benefits and is considered an important stewardship of the country. In fact, there are two types of the homestay offers in Malaysia. One of the homestay type is a comfortable guest house that will be rented from the owner of the house depends on the demand either daily, weekly, or monthly. In addition, it is a new industry in Malaysia, whereas the number of the owners that are renting their houses to the tourism is increasing. On another hand, the second type of the homestay is the normally guest house which is located in village and surrounding by hills and fields. In homestay the guest still need to pay the rent of accommodation and other extra fees, but there is an opportunities that will try the village lifestyle and try to understand and see the culture of the families in the villages, in addition to do some activities such as fishing or preparing dinner and enjoy their lifestyle. In addition to that, there will be a chance to relax from the hustle and bustle of the city. The advantage of the homestay is the rent of the homestay is cheaper than the hotel, and the activities in homestay are much better than city (Cari Homestay, 2014).

2. Types of rural tourism in a homestay program
Indeed, there are different types and categories of rural tourism across the world; generally they are categorized as classical rural tourism, agro-tourism, heritage and cultural tourism and eco-tourism as shown the figure below.
Classical Rural Tourism

Rural tourism

Eco Tourism

Agro Tourism

Heritage & Cultural

Figure (1): Connection between Types of Rural Tourism [Adapted from Tane and Thierheimer (2009)]
a) Classical rural tourism: Classical rural tourism is the only rural tourism form, which contains some activities that included in rural hotels, camping, motels, classic pension, and other touristic structure that located in rural village or other places (Tane and Thierhrimer, 2009).
b) Agro-tourism: This kind of tourism is an expression of attractions where it looks like eco-tourism, but the difference is not in the landscape, but the cultural landscape. In fact, understand the benefits of agro-tourism are distributed on both sides of tourists and farmers. In addition to that, the positive effects of agricultural tourism is that it unites the interests of farmers as well as to protect the environment by allowing farmers to play an important role in the integrated management of land. Farm tourism is seeking compensation for environmental life for farmers where they have lost their live normal lifestyle, and experience the friendly relations with the surrounding environment as well as their knowledge of modern techniques used in the traditional crafts of citizens. Where, all these advantages belong to the farmer size, whereas they have the opportunities to interact with different people to understand different lifestyle and different cultures (Tane and Thierheimer 2009).

c) Heritage and cultural: An integrated part to rural tourism that represent the local heritage and culture, in fact local heritage and culture represented some places that shows the culture of the country such as some building or some places such as war remnants, artistic or scientific places, historical places, archaeological places, and traditional parkland. Indeed, heritage and culture of rural tourism experience the elements that are missing in tourist’s lifestyle (Tane and Thierheimer 2009).
d) Eco-tourism: Eco-tourism is one of the kinds of rural tourism that already known as nature tourism, this kind of tourism refers to the visiting of nature area for the process of enjoying the nature in addition to animal wildlife. In addition, Tane and Thierheimer (2009) defined the Eco-tourism as “Eco Tourism is a form of nature tourism which assumes active promotion of environmental conservation and direct benefits for local societies and cultures, together with the provision for tourism of a positive, educative experience”. The main goal of eco-tourism is the all respect to the nature and the environment, in addition to enhance the local population cross the world. In fact, most eco-tourism focuses on social travel, personal growth and environment sustainability. Eco-tourism is a new type of global tourism and usually centre Asia is the very appreciate place to join this kind of tourism. The tourists aim to enjoy the rural life and at the same time they need to enjoy the wonderful of nature of rural places (Tane and Thierheimer 2009).
3. The benefits of the homestay program
Tourists are seeking to enjoy the beauty of nature, and at the same time get experience at homestay program. Recently the number of international tourists increase, it’s a great opportunities to relax and enjoy the quite of the rural places and get some knowledge of rural lifestyle. Based on Thompson Rivers University there are some benefits of homestay program such as: 1. The Care and Support of a Family
In fact, living away from your family it’s not the easy issue, with home stay there is opportunities to experience the family life and make new friends. Stay with new family can summarize some of the advantages which it is: * Belong to a family. * Get some support and friendship from the family. * Shared the meals with them and experience the local food. * Share with them the family activities.

2. Language practice
Most of the students like to stay in a homestay in order to practise their English more with all day activities. * Meals conversations. * Gain many vocabularies every day. * Practise the slang and common activities.

3. An Introduction to life in homestay
The family that you will live with, will help you to know the city and neighbourhood quickly. And also you will know: * The places that you need to do shopping. * Much information about local reaction and entertainment. * How to live in foreign city. * A good step before you will live individually.

4. Cultural exchange and Malaysian lifestyle
Culture exchange is one of the most important factors, why student choose homestay. * Learn about Malaysia and Malaysian customs and celebrations. * Share your own culture with local people. * Learn how to differentiate the cultures. * Know how the houses of Malaysia looks like. * Experience the lifestyle in Malaysia with the local families. * Trying the local food.

4. The involvement of local community in rural tourism
The involvement of local community in the tourism activities will increase the living quality and ensure the productivity and healthy living by include economic and social aspects as well. In fact, it’s particularly true that tourism sector contribute to refresh the economic growth and development process of an area. On the other hand, the involvement of the local families in the tourism is expected to be able to overcome the enduring poverty crisis. In this context, the distribution of the resource and opportunities should be highlighted in order to ensure the tourism project in any area. In fact, to work at any development the distribution of any development should be balanced and fit filed to all earth entities by ensuring that all development factors are managed suitably.
5. The future growth of rural tourism in Malaysia
Tourism play an important role in order to help to energize the rural economy and creating a value added to the income of rural residents in that area. In addition to, it plays an important role to add value to the commercial channel for the local produce. In case of Malaysia, the Ministry of tourism have been involved the program of homestay under the program of rural tourism. The main plan is to define community-based tourism and encourage the rural residents to open their houses for the tourists in order to experience the lifestyle of rural families and have a good understanding of the rural culture in Malaysia. Indeed, the priority of upgrading the rural tourism in Malaysia has been addressed in the Ninth Malaysia plan for the year 2006-2010, to reduce the poverty among the urban communities. In addition, government also focus on the development of the rural tourism as a major contributor to develop the eco-tourism under the 10th plan of Malaysia 2011-2015 (Yusof, et al, 2013).
The government insist about the growth of tourism sector in Malaysia and they are putting their efforts by improving and developing this sector. Based on (Yusof, et al., 2013) “the government at that time for the success of the tourism sector despite the anticipation of this industry which lamented that Malaysia could not compete with its neighbours and not much profit to be derived”. In addition, the government also emphasis the local community and encourage them to open their houses to the tourists in order to increase the rural tourism in Malaysia, at the same time involve the tourism industry in order to enjoy the economic income which also will increase their household income (Yusof, et al., 2013).

Moreover, the importance of developing the rural tourism actually based on natural tourism product that offering in rural area such as eco-tourism, agro-tourism, heritage, history, and culture. Based on Yusof (2013) total 15% of tourists are coming to Malaysia to live in rural area. That means there is a high demand from tourists to live in rural area and enjoy the nature and the local culture in the country, this chance should be by the tour manager in order to focus on the tourism activities in the rural area. In fact the rural tourism in Malaysia has a growth rate over 30% each year which means that Malaysia is a popular rural destination among rural tourists (Yusof, et al., 2013).
6. Banghuris homestay, Selangor
Under the module ‘Urban, Rural, and Coastal Tourism (BM046-3-2)’, we were required to visit one of the homestays in Malaysia. According to module requirements we have to live with one family, in order to experience homestay life. The destination we agreed upon was Banghuris Homestay. Based on (Leh and Hamzah, 2012) the Banghuris Homestay, in Selangor is one of many homestay in Malaysia. Banghuris Homestay joins three villages, Kampung Bukit Bangkong, Kampung Hulu Chucoh and Kampung Hulu Teris. These villages are close to each other and located in the constituency of Sepang, Selangor. This homestay is 30 kilometre-away from the Kuala Lumpur International Airport (KLIA). Figure (2): Main office of Banghuris Homestay. Homestay visit on 12 January 2014

In our homestay program, we were living with one friendly family in a big and comfortable house. We were sharing with them our breakfast, lunch and dinner. First of all, at breakfast time our “mom” prepared kind of local food as a nice experience for us, such as; pudding (cheesecake), tea, cookies and chips “prawn crackers”, same thing for lunch time, but another kind of local food, such as chicken and rice, and vegetables with noodles mixed with coconut milk.

Figure (3): Our house and room.

In fact, the Banghuris Homestay is the only place of homestay program in Sepang area which is about Malay background. In addition there are such interesting activities such as visiting oil palm plantation, coffee plantation, and fishing. Added to that, there are a lot of culture activities which have became a direction for international tourists as well as local. Therefore, in our homestay we experienced coffee plantation and oil palm plantation. However, it was a nice experience to see like this kind of trees as a first time in our lives to see it. In addition, the oil palm from the trees were ready to be taken to the factory for oil extraction. Same reaction with a coffee plantation, also it was the first time to see this kind of trees. In fact, the “mom” mentioned that whenever the coffee is red it means the time to harvest, while its green means it is at the growing process.

Figure (4): Oil Palm Tree Figure (5): Coffee Tree

However, we had another experience which was fishing. It was a wonderful experience as it was the first time in our lives to do fishing. At the same time it was nice opportunities to understand the local culture of fishing and the tools used. Unquestionably, the implementation of the homestay program is able to attract a large number of tourists to visit the rural areas to enjoy the beauty of nature and at the same time, learn and be aware of the Malaysian cultures.

Figure (6): Fishing time
7. Conclusion
In conclusion, homestay program is a significant program that will share the experience of living with other families and understand their culture. To share the time with the local families who are living in rural areas gives many advantages such as, understand the lifestyle of those people and gain a lot of information of the place where they are living in. Homestay program is one part of rural tourism activities organized in Malaysia. It plays an important role in rural tourism to help international tourists get more information about local area and to understand local culture. Homestay program will help the locals to have extra income and improve their livelihood, and improve communication skills, learn new language and the outlook will be different.

8. References
1- Lo, .M, Songan, .P, Mohamad, .A & Yeo, .A, (2013). Rural Tourism and Destination Image: Community Perception in Tourism Planning. [Online] 2 (1) p.102-118. Available from: [Accessed 13/1/1014].
2- Leh, .F, Hamzah, .M, (2012). Homestay tourism and pro-poor tourism strategy in banghuris selangor, Malaysia. [Online] 45 (7602) p. 7602-7610. Available from: [Accessed 13/1/2014].
3- Yusof, .Y, Muda, .M & Amin, .W, (2013). Rural Tourism in Malaysia: A Homestay Program. [Online] 12 (1537-1514) p. 300-306. Available from: [Accessed 14/1/2014].
4- Pakshir, .L, Nair, .V, (2011). Sustainability of Homestay as a Form of Community-Based Tourism (CBT): A Case Study of the Rural Community in Bavanat-Iran. [Online] 8 (1). Available from: [Accessed 14/1/2014].
5- Cari Homestay (2014) Homestay Industry in Malaysia. [Online] Available from: [Accessed 15/1/2014].
6- ANON. (n.d). TRU Homestay Program Student Guide. [Online] available from: [Accessed 16/1/2014].

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Malaysia Cultural Compatabilities

...Over the past few decades, Malaysia has experienced both growth and decline economically. Relying mainly on exports, this country is predicted to experience a more stable growth period between the years 2011-2015. GDP is predicted to increase in the future years and investments in the country will be the main factor of this economic growth (Economic Forecast, 2011). With a population of 28.3 million and an expected population growth rate of 1.7%, this country provides an excellent opportunity for exporters looking to invest in another country by way of goods and services (Profile, 2011). In order for exports in Malaysia to be successful however, one must understand the values and subcultures Malays possess in order to market to them appropriately. This report will focus on the influences of these concepts on the behaviour of Malaysian consumers in comparison to Australian consumers. This report will also highlight the importance of understanding certain cultural differences and their implications for marketers if Australia is to export goods and services to Malaysia. Religious Subcultures The concept of subcultures, more specifically religious subcultures, is an important aspect of consumer behaviour to consider. Strongly held religious beliefs and customs can exert a significant influence upon the values people hold. These values may include choosing to adopt a simple and humble existence devoid of materialism or choosing to lead a lifestyle that balances simplicity and......

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