1. Consumers buying products online have dramalically affected the ______ variable of the marketing mix. a. Product b. Price c. Distribution d. Research e. Promotional

2. The concept of “exchange” is fundamental to the definition of marketing. What is the best description of “exchange”? a. Activities that are performed primarily by producers and manufacturers. b. Development of products, distribution channels, promotional strategies and pricing objectives to satisfy customer requirements. c. Transfer of products in return for monetary considerations. d. Provision or transfer of goods, services or ideas in return for something of value. e. Transfer of products that takes place only between for-profit organizations.

3. Green’s Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about a. target market selection. b. the marketing environment. c. the reduction of marketing costs. d. marketing mix decision. e. eficiency in marketing activities.

4. When the Industrial Revolution came to Australia, most firms operated in a(n) ______ orientation. a. marketing b. societal c. sales d. evolutionary e. production

5. Scott, a buyer for a medium-sized company, is assessing the value of competing software products for use in his firm. Which of the following would not be a customer benefit considered in his determination of this product’s value? a. Speed of delivery b. Ease of installation c. Availability of technical support d. Availability of training assistance e. Monetary price

6. A systematic process of assessing opportunities and resources, determining marketing objectives, and developing a marketing strategy and plans for implementation and control