Branding, Pricing, and Distribution
Quiana Lubin
Strayer University
MKT 500
June 1, 2014

Branding, Pricing & Distribution
Introduction
This paper was created under the scenario of creating a fictitious company. This paper will discuss several topics which will further support Supreme Essentials branding strategy and distribution channels. The optimum pricing strategy will also be analyzed to prove the importance of maintaining a solid distribution channel.
Product Offering Supreme Essentials is a company that will offer low cost household supplies to customers of a particular segment. The company will offer several products that will allow it to compete with companies in the industry. Supreme Essentials will offer cleaning, health & beauty, food, baby, apparel, home, office & school, and seasonal items. The categories include an array of items that are commonly used in the average household on a daily basis. The company will provide customers with premier brands such as Tide, Clorox, and Cascade just to mention a few from the cleaning category. Additionally, the company will offer apparel brands such as Hanes and Fruit of the Loom. National brands will be required as the customer base is focused on a different segment where the name is very important to the customer. Supreme Essentials will also carry a quality store brand of common items to compliment the customer who wants to save money, but not sacrifice the quality of a national brand. The store brands will be sold under the name Supreme Essentials, which may be abbreviated on products as SE. The store brand products will accompany the national brands on the shelf. In order to sell the store branded items large marketing displays will be present that reinforce the quality of the products. Additionally, the customer will be able to test certain items using an interactive