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The Battle between Airbus and Boeing

At the commercial aircraft industry, there are three main segments:

large commercial airplanes (LCA);

regional jets;

Private jets.

At this moment only Boeing and Airbus belong to segment of large commercial airplanes (LCA), with firms such as Embraer of Brazil and Bombardier of Canada taking up positions within the segment of regional jets in North America, firms such as Gulfstream and LearJet round out the market of private jets (Heppenheimer 2001:135). There are striking differences between the LCA and regional jet segments. The LCA market is truly global, which will be

discussed later, while the regional jet market remains localized generally to one hemisphere –

Bombardier and Embraer typically do not sell aircraft in Europe or Asia for example; those markets are

generally served by different firms within those regions.15

The Boeing and Airbus are only two firms that share almost 100% of the market of LCA. While there are still older planes produced by defunct Soviet firms as well as some European manufactures such as British Aerospace or France’s Aerospatiale that remain in limited commercial service, it is safe to say that nearly all LCA were produced by either Boeing or Airbus. Therefore the market is highly concentrated and qualifies as a classic duopoly.

Firms Structure

Boeing. The Boeing Company is a publicly‐traded firm registered with Securities and Exchange Commission in the United States and listed on the New York Stock Exchange (ticker symbol BA). In the Boeing Annual Report (2006) says that the firm is owned by shareholders via 1,012,261,159 outstanding shares of Boeing Stock (2006 Boeing 10‐K), making it a publicly owned firm managed by a board of directors on the shareholders’ behalf. Boeing regularly publishes its financial

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