...Honest Tea Management Project Honest Tea has humble beginnings with Seth Goldman and his professor Barry Nalebuff producing a healthy alternative to quench human thirst. The creation of this simple beverage is through a natural boiling of tea leaves. The name Honest Tea was determined by the owners desire to develop honest relationships based on passion, social health and environmental responsibility. Honest Tea’s mission “To create and promote great tasting, truly healthy, organic beverages” is simple and effective. Honesty and integrity are the initiative behind the majority of Honest Tea’s decisions. Improving farming, education, nutrition, environment and healthcare are challenges that Honest Tea takes seriously on a daily basis. Honest Tea is dedicated to effectively planning, organizing, leading and controlling the internal and external components of the business. While doing this, Honest Tea also remains dedicated to giving back to the community and world that surrounds Honest Tea by being immersed in supporting endeavors that change lives. Recycling everything possible, providing free food to school children, investing in fair trade enterprises, offering scholarships, establishing non-profit medical organizations and pledging responsible environmental commitment are just a few ways that Honest Tea is attempting to positively impact the world. Honest Tea has a complete desire to do more than sell healthy beverages. To achieve the lofty goals set before Honest...
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...Nature Got it Right Sustainability at Honest Tea Nature Got it Right Sustainability at Honest Tea Total Package Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale OCTOBER, 2012 Total Package Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale OCTOBER, 2012 All members of team Total Package participated equally in this project, through varying levels of research, pontification, and writing. All members of team Total Package participated equally in this project, through varying levels of research, pontification, and writing. I. Executive Summary Honesty is defined by Dictionary.com as “truthfulness, sincerity, and frankness”. It is the quality at the center of Seth Goldman’s idea for a beverage made with all natural ingredients. Teaming with Barry Nalebuff, Goldman began Honest Tea in 1997, creating a natural ready-to-drink tea sweetened with pure ingredients. Honest Tea utilizes Unruh & Ettison’s “accentuate” strategy throughout all aspects of their business, including manufacturing, packaging, shipping, and even promoting green initiatives in society (Unruh & Ettison, 2010). Honest Tea has positioned itself in the ready-to-drink tea industry based on points-of-difference such as the...
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...Partie 1 – Evaluation des actions d’Honest Tea Pour plus de clarté, nous avons procédé comme suit : Premièrement nous verrons quelle méthode nous avons choisi et pourquoi. Deuxièmement nous nous consacrerons sur les hypothèses générales et inhérentes au modèle. Dans un troisième temps, les hypothèses sur tous les postes seront explicitées. Enfin, dans une dernière partie, nous verrons le prix trouvé et donnerons des commentaires sur celui-ci. Choix de la méthode Nous désirons évaluer les actions seulement. Ainsi nous ne prenons pas en compte le point de vue de l’ensemble des bailleurs de fonds mais seulement le point de vue des actionnaires. Toutes les méthodes ne concernant pas seulement le point de vue des actionnaires sont donc caduques. Une décision doit donc être faite entre ces trois méthodes : Bénéfices caractéristiques, Actualisation des flux de trésorerie libres et la méthode des multiples. Notre choix s’est de suite porté vers l’Actualisation des flux de trésorerie libres car c’est la seule façon d’incorporer dans le calcul de l’évaluation la croissance phénoménale future. Les hypothèses de base • Les entrées dans le capital : On évalue dans l’état actuel des choses. Nous supposons qu’il n’y aura aucune entrée dans le capital. Nous voulons ainsi calculer la valeur intrinsèque des actions si rien ne change. C’est une hypothèse forte mais importante. • Les phases de vie et la croissance : Nous utilisons les Etats Pro Forma fournis pour les 2 prochaines années...
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...Seth Goldman founded Honest Tea in 1998, targeting at the fast growing “ready to drink” tea market in US. He differentiated Honest Tea products from other bottled drinks by addressing its organic ingredients and healthy benefits. Give high-quality products and compelling brand image, over the past three years, both its bottle products and its whole leaf tea bags have been well welcomed by consumers. By end of summer 1998, Honest Tea had become the best –selling tea throughout the Fresh Fields chain and was accepted by several national supermarket chains and distributor. The growth in revenue in 1999 and 2000 further build Goldman’s confidence to aggressively enter into new market. To achieve its success in the future, Honest Tea needs to build up a management team with right combination of sales experience and market creativity. It also needs to secure its production capability of meet the requirement of national expansion. Both of these as well as strength of its brand image nationally would require further financing. The estimated financing is around $2m. This would cover: (i) operating loss, (ii) investment in new distribution channels, (iii) capital of hiring national sales force, and (iv) materials necessary for manufacturing. In the past, Goldman and Nalebuff, with the shared concern that outside investor would have been a distraction, approached families and friends, consumers who expressed interests in growing the business, and later on a venture group for financing...
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...Profit Oriented versus Social Responsibility Oriented: Which one is best for me? Jill M. Pagán Dr. Daniel Sersland Contemporary Business, 508 April 22, 2012 Introduction A profit-oriented company is a company that focuses solely on their bottom line. A social responsibly oriented company is cognoscente of their impact on society, first and foremost, yet they still maintain to make a profit. It may take a little longer for a social-responsibility oriented company to net profits, however, receiving acceptance from the public early on often provides greater return to those companies. Body I have chosen to focus on Comcast Cable as a profit-oriented business. While I could not find a company that openly admits to being solely profit oriented, I can’t help but classify Comcast Cable as being such. Ever since Comcast was founded in 1963 by Ralph J. Roberts, Daniel Aaron and Julian A. Brodsky, I have witnessed nothing but takeover after takeover. I often classify Comcast Cable as a monopoly and during recent research, it is evident that I am not the only one. By definition, a monopoly occurs when a single seller dominates trade in a good or service for which buyers can find no close substitutes. A pure monopoly occurs when a firm possesses unique characteristics so important to competition in its industry that they serve as barriers to prevent entry by would-be competitors. (Kurtz, D. 2010, p.78) I have recently learned of a local lawsuit that was filed against Comcast...
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...301-652-3557 Email: sethandbarry@honesttea.com Honest Tea Business Plan – December 1998 2 TABLE OF CONTENTS Mission Statement ..…………………………………………………………4 Executive Summary ..………………………………………………………..5 Company Story ..…………………………………………………………….6 Product.……………………………………………………………………….6 Product description ..…………………………………………..…….6-8 Flagship line of flavors and new flavors for 1999……………………..8-9 Production and manufacturing ..………………………………..……9-10 Market Opportunity …………………………………………………………10 Profile of target customer ……………………………………………12 Market research and market response ……………………………….13-16 Marketing and Distribution …………………………………………………..16 Distribution and promotion …………………………………………..16-17 Packaging and pricing …..……………………………………………17 International markets …………………..……………………….…….17-18 Product development and future products ……………………………18 Management …………………………………………………………………..18-20 Statement and aspirations for social responsibility ……………………………20-21 Financial Statements YTD and Projections ……………………………………21-23 The Investment Opportunity …………………………………………………..24 The Offering ……………………………………………………………24 Financing History ….…………………………………………………..24 Exit strategies ………………………………………………………….25 Investment risks ………………….…………………………………….25 Competitive Advantage ………………………….…………………….25-26 A Parting Thought .………………………………………………….……..…26 Honest Tea Business Plan – December 1998 3 Mission Statement Honest Tea seeks to provide bottled tea that tastes like teaa world of flavor freshly...
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...The primary strength of the Hot Tea and Coffee is it is a locally established business. The consumers are local neighbors, military, along with the people that support the base and the students going to college. We can get to know them while greeting them as they visit the establishment and cater to their needs. The people have to be more than a number to the business. We can respond to the customer because we offer samples to see which products will generate more revenue. The staff will have continual training on tea and coffee to be able to recommend drinks based on the wants of the handling sales with strong knowledge of current products. Our decor will be relaxed but professional and represents the area. The low start-up costs and high profitability make the shop a good. The location that has easy access and plenty of parking. The primary problem in competition is from major brands. People tend to go with a known before they take a chance on a new product. We will have to make the business unique enough to overcome the desire to go with the flow. The other problem is there are other local shops that we have to compete against that also tout the same. The hardest thing is to make sure that one's ego does not make the shop a has been by forgetting what made it a success. The last would be the unknown economy and the recession possibility. The worst weakness would be not having a dependable source for the quality coffee and tea, the uses www.coffeebean.com to order online...
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...Elements of Business Project Group Members: Lee Chiew Yen (07) Ang Rui Mei (12) Joana Ng (14) Lee Jia En (17) Class: BJ1501O Lecturer: Mr Raja Content Description of the objective of business organisation Company Background Information TWG Tea's parent company, The Wellness Group, was founded by Manoj M. Murjani in 2003. It was established in 2008 by Manoj M. Murjani, Taha Bouqdib and Maranda Barnes and they opened their first tea outlet in Raffles Place's Republic Plaza. Within 6 years, TWG have a number of 44 salon, stretching across 15 countries. TWG has become The Wellbeing Group and was co-founded by Taha Bouqdib, Maranda Barnes and Rith Aum-Stievenard in 2008. The founder of TWG, Murjani had left TWG in 2012 to spend more time with his son who is studying in London. Taha Bouqdib has become the Sole Founder and President of TWG. TWG stores spread across 42 countries and it has 27 stores worldwide, with another 12 stores scheduled to open before the end of the 2013. Objective of Business (a) Economics: Profit Earning – TWG have their profit earning through their goods and services, also from shareholders too. One of the major shareholders was OSIM. Production of Goods - benefited TWG is because they provide a full service that is designed to fit your needs and also producing goods that have market demand. Stakeholders: Welfare of Employees: Taha Bouqdib has said that “It is necessary to recognise your staff’s achievements, what...
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...1 It was Wang Lung's marriage day. At first, opening his eyes in the blackness of the curtains about his bed, he could not think why the dawn seemed different from any other. The house was still except for the faint, gasping cough of his old father, whose room was opposite to his own across the middle room. Every morning the old man's cough was the first sound to be heard. Wang Lung usually lay listening to it and moved only when he heard it approaching nearer and when he heard the door of his father's room squeak upon its wooden hinges. But this morning he did not wait. He sprang up and pushed aside the curtains of his bed. It was a dark, ruddy dawn, and through a small square hole of a window, where the tattered paper fluttered, a glimpse of bronze sky gleamed. He went to the hole and tore the paper away. "It is spring and I do not need this," he muttered. He was ashamed to say aloud that he wished the house to look neat on this day. The hole was barely large enough to admit his hand and he thrust it out to feel of the air. A small soft wind blew gently from the east, a wind mild and murmurous and full of rain. It was a good omen. The fields needed rain for fruition. There would be no rain this day, but within a few days, if this wind continued, there would be water. It was good. Yesterday he had said to his father that if this brazen, glittering sunshine continued, the wheat could not fill in the ear. Now it was as if Heaven had chosen this day to wish him well. Earth...
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...DESCRIPTION…………………………………………………………pg. 3 STRATEGIC FOCUS AND PLAN…………………………….………………….....pg. 3 SITUATION ANALYSIS…………………………………...……………………..…pg. 5 MARKET-PRODUCT FOCUS…………………………………………………….…pg. 7 MARKETING PROGRAM……………………………………………..…………….pg. 8 FINANCIAL DATA AND PROJECTIONS……………………………...…………pg. 10 ORGANIZATIONAL STRUCTURE……………………………………………….pg. 11 IMPLEMENTATION………………………………………….………………….…pg. 12 EVALUATION AND CONTROL…………………………..………………………pg. 13 Executive Summary Snapple is a well-known brand of iced tea and fruit drinks. It is a publicly traded company owned by Dr. Pepper Snapple Group. They are best known for their slogan of “Made From the Best Stuff on Earth” and Snapple Fact Caps. The company’s mission is to be the best beverage business in the Americas. It will achieve that goal through their philanthropic and sustainability efforts as well as building on their brand. The ready-to-drink industry is very competitive - containing teas, soft drinks, sports drinks and bottled water to name a few. The food and drink market is constantly changing. The current market trends are focused on health and wellness as well as its’ consumers being sure that the brands they use fit into their lifestyles. Consumers are more informed and knowledgeable than ever and it is important that a brand can deliver a message and product of the quality that they demand. As you will read further in the marketing plan, Snapple must reposition itself as a healthy brand and be sure...
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...PIYALA POINT The traditional tea house Subject: Entrepreneurship Submitted to: Prof. I.Sidduiq Submitted by: Zafar Hameed S.Anees Abdullah FaiQ SECTION: E Company Description: PIAYALA POINT is a traditional tea house which serves different varieties of tea in a traditional and pleasant environment which includes different teas. Pyala point primarily serves customers traditional tea and light refreshments. Our café's location will be in the Mall Road to provide a place where our customers can enjoy traditional tea in a quiet and relaxing atmosphere. Our company's mission is to consistently provide high quality products that traditional culture in a unique atmosphere, so our customers can experience quietness and socially interact with family and friends. We will strive to broaden our consumers understanding of tea by promoting healthier and better living style through our products. INNOVATIVE FEATURE OF OPPORTUNITY: People mostly prefer to have a tea after a long workload or when they are tired or would like to relax for a while, actually they use it as a energy drink in Pakistan but they cannot find any peaceful place in this rushy world even not in their houses ,but PIYALA POINT would offer that relaxed and peaceful place to their customer where they can sit and have a cup of tea and relaxed their mind and also we are providing a small library where the customers get daily newspapers, magazines, novels, poetries and different famous...
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...Chinese Revolution take home essay The Opium War The Opium War lasted from the late 1830’s until 1860, encompassing a series of conflicts between China and the British Empire over trade and diplomacy. Basically what happened was China traded a lot of goods including tea, and in return China gained opium that the British Empire imported from India. However, when China realized that opium was ruining their nation through mass addiction, China outlawed opium. This lead to war with The British Empire, because the British didn’t want to be pushed out of this important trade that they had with China. The British ultimately won because they had a navy and China did not. Through these naval conquests the British acquired the small fisher island of Hong Kong and made it into a large trade port under British rule. Somewhat were some of the deeper issues of these wars and why were they unavoidable? Who stood to benefit most in this lopsided war and why didn’t the Chinese win? From the beginning, the ruling Tang dynasty opposed the importation of opium into its territory and actively discouraged its use by placing a stigma of immorality on those who used the drug. However, the British importers saw opium, as merely a product for which there was a strong demand for in China. Opium did not have anything to do with morality or lack thereof in the British mind. These two divergent viewpoints eventually...
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...significant was national resentment of foreign interference in bringing about the collapse of the Qing dynasty 1911-1912? I believe that national resentment was extremely significant in bringing about the collapse of the Qing dynasty. Despite this however I believe that it was not the only factor in the fall of the dynasty. I believe that other reason such as the failure to reform, and the unequal treaties were also vital reasons for the failure of the Qing dynasty. I believe that the fall of the Qing dynasty started with ‘the unequal treaties.’ It's hard to get by when the country you need goods from does not really need to trade goods with you. This is what happened with Great Britain and the Qing Dynasty. There was a high demand for China's tea in Great Britain but a low demand for Britain's goods in China. Great Britain was in debt with China and they had to do something to get out. As a result, they turned to selling silver to make the imbalance better. China couldn’t care less about Great Britain's silver so Great Britain was still behinds in payments. When selling silver did not work they began selling opium. China's people became quickly addicted to the drug and traded silver, originally from Great Britain to get opium. Opium was illegal and China wanted the trade of opium to stop. China tried to make new restrictions against foreign merchants and ships and Great Britain did not like this idea and fought back resulting in the Opium War. Of course Britain came out on top because...
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...Economic Impact on Tea by using pesticides. Cost effectiveness/ Effect of herbicides on cost of production There are different methods of controlling the pests. They are biological, chemical and manual methods. From them using Pesticides or the chemical method is more beneficial. Using pesticides is an economical way of controlling pests. When comparing to other methods the labor needed, time required is less. So the cost that is allocated as labor wages are not comparatively low and the productivity and efficiency are high. Pesticides require low labor input and allow large areas to be treated quickly and effectively. Of all field operations In general expenditure on weed management in tea accounts for about 10-14 % of the cost. Increase Yield In tea cultivation we use the immature tea leaves as the raw material. The leaf quality of tea is directly effect for the quality of the end product. With the pest and disease attack the leaves get damaged and the surface area reduced and it degrades the quality of the end product. Pesticide facilitate to reduction of pest contamination level. So with the application of the pesticides the pest get to inactive phase or killed therefore the yield will get increased. Therefore high portion of the harvest can be efficiently used for manufacturing process Quality of food Made tea quality is largely depend upon the quality of green leaves. Leaves may get damaged by the pest attack. So to obtain a good required tea leaf the adaptation of...
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...化妆品： 护肤: skin care 洗面奶: facial cleanser/face wash(Foaming,milky,cream,Gel) 爽肤水: toner/astringent 紧肤水：firming lotion 柔肤水：toner/smoothing toner （facial mist/facial spray/complexion mist） 护肤霜: moisturizers and creams 保湿：moisturizer 隔离霜，防晒：sun screen/sun block 美白：whitening 露：lotion，霜：cream 日霜：day cream 晚霜：night cream 眼部GEL: eye gel 面膜: facial mask/masque 眼膜: eye mask 护唇用：Lip care 口红护膜：Lip coat 磨砂膏: facial scrub 去黑头: (deep) pore cleanser/striper pore refining 去死皮: Exfoliating Scrub 润肤露（身体）:bodylotion/moisturizer 护手霜: hand lotion/moisturizer 沐浴露: body wash Acne/Spot（青春痘用品） Active（?活用） After sun（日晒后用品） Alcohol-free（无酒精） Anti-（抗、防） Anti-wrinkle（抗老防皱） Balancing（平衡酸?） Clean-/Purify-（清洁用） Combination（混合性皮肤） Dry（干性皮肤） Essence（精华液） Facial（脸部用） Fast/Quick dry（快干） Firm（紧肤） Foam（泡沫） Gentle（温和的） Hydra-（保湿用） Long lasting（持久性） Milk（乳） Mult-（多元） Normal（中性皮肤） Nutritious（滋养） Oil-control（抑制油脂） Oily（油性皮肤） Pack（??撕式面膜） Peeling（敷面??落式面膜） Remover（去除、卸?y） Repair（修护） Revitalite（活化） Scrub（磨砂式） Sensitive（敏感性皮肤） Solvent（溶解） Sun block（防晒乳） Toning lotion（化妆水、爽肤水） Trentment（修护） Wash（洗） Waterproof（防水） 彩妆: cosmetics 遮瑕膏: concealer 修容饼：Shading powder 粉底: foundation (compact,stick) 粉饼: pressed powder 散粉：loose powder 闪粉：shimmering powder/glitter 眉粉: brow powder 眉笔：brow pencil 眼线液（眼线笔）：liquid eye liner, eye liner 眼影: eye shadow 睫毛膏: mascara 唇线笔: lip liner 唇膏: lip color/lipstick（笔状 lip pencil，膏状 lip lipstick，盒装 lip color/lip gloss） 唇彩: lip gloss/lip...
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