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Hong Kong Disney

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Chinese people, especially younger generation do embrace western cultures, as demonstrated by their extensive English language education and fascination about western movies and pop stars. Disney cartoons are definitely the most well-known American cartoons among the Chinese. Children were exposed to Disney characters and subscribed the “Mickey Mouse” magazine since young. However, Disney still faces a number of challenges when planning its entry to Shanghai:

- Resistance from the local people. Although Chinese people do like western cultures, they are also very proud of their own culture and patriotic. Therefore, when they hear that the government will spend more than 20 billion RMB on the Disney project rather than improving the current living conditions for local people, resistance to Disney could rise. Same complaints also rose when China decided to be the host for Expo 2010. But Expo is after all a channel for the world to see where China stands on the global stage. It has some sort of significance. In Disney’s case, Chinese government is spending tons of money to invest in a foreign project, which neither promotes their own culture nor benefits the local people. Disney should expect attacks online or less-than-expected visitors because of this reason. - Overcrowded people and long waiting time. Same case with Hong Kong Disney, mainland China has even higher population density. Disney Shanghai should definitely foresee the huge influx of people during weekends and holidays and not so many people on the weekdays. In addition, just like the lesson Hong Kong Disney learned, they should take into account the Chinese New Year holiday, Labor Day Golden Week, and National Day Golden Week – the three major holidays in China. Disney Shanghai needs to prepare for these holidays accordingly in order to avoid repeating the mistake that happened in Hong Kong....

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