Premium Essay

Hopjlklk Lol

In: Business and Management

Submitted By ImPartial
Words 1907
Pages 8
Unit 9

P1 - Describe the promotional mix used in two selected organisation for a selected product/service.

Promotion
Promotion is all about communication and trying to let your target market know that you exist and that you want them to use your products and services, it is also a competitive strategy because you want your target market to come to you so you have to persuade them that your product or services are better than your competitors.

The promotional mix is all about a business trying to attract interest, create awareness, create an image and constantly remind your target market that your products and services exist.

The promotion mix consists of 5 elements;

Advertising
Businesses around the world pay to have their brand promoted, this can be done through Television, Newspapers, Radio, Billboards, Social Media and many more. The purpose of advertising is to tell people that the brand and its products or services exists. There are three types of advertising these are informative, persuasive and corporate. Informative advertising is to simply tell people about the product or service through television or radio. Persuasive advertisement is aimed at our emotions to persuade the viewers or listeners to buy the product, for example this is commonly used in adverts which aim to get people to stop drinking for example, they normally show graphic images of the effects of drinking and hope you will be put off drinking and instead buy their product they are trying to promote instead to help you quit. Finally corporate advertising is when a businesses promotes the entire company as a whole instead of individual products, for example Thorpe Park do this.

Personal selling
This is the act of trying to persuade your target market to buy your products or use your services by use of oral presentations, sales presentation, and sales meetings allowing

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