...Part 1 D. R. Horton is the largest residential house builder [1] in the United States based on its 450,000 houses sold and posted a profit of $901.2 million in the 12 months that ended Dec 31, 2013. Founded in 1978 by Donald R. Horton in the Dallas/Fort Worth Metropolis, D. R. Horton is ranked as the largest house builder by units closed in the United States since 1978. The company has its headquarters in the D. R. Horton Tower in Downtown Fort Worth, Texas. .DR. Horton is dedicated to building quality crafted, distinctive homes across the United States. The Company has developed a reputation for high quality homes with features and amenities other builders often consider options or upgrades. The flexible home designs, attention to detail and affordable pricing are what make D.R. Horton a national leader in the residential home building industry. D.R. Horton's homes generally range in size from 1,000 to 5,000 square feet and in price from $90,000 to $900,000. The Company has differentiated itself in the industry through its pursuit of quality and its unique ability to offer customers the features and amenities they look for in a new home. Home designs are created by award winning architects to appeal to the tastes and desires of the local community. By taking advantage of the national purchasing power generated by building thousands of homes each year, D.R. Horton is often able to offer exclusive features to each homebuyer at an affordable price. D. R. Horton builds single-detached...
Words: 3109 - Pages: 13
...University of the Fraser Valley A Marketing Analysis on Tim Hortons Company Diana Beedassy 200105312 Business 120 Mr. Richard Simon April 2, 2012 Table of Contents Cover Page...............................................................................................................................................1 - 2 Table of Contents…………………………………………………………………………………………………………………………………….3 Introduction and History………………………………………………………………………………………………..………………....4 - 5 SWOT Analysis……………………………………………………………………………………………………………….………………….6 – 7 Business Articles………………………………………………………………………………………………………………………………………8 Target Market…………………………………………………………………………………………………………………………………9 – 10 Tim Horton’s merging with Wendy’s Inc………………………………………………………………………………………………..11 Tim Horton’s as a convenient product……………………………………………………………………………………..…………...12 Channel of Distributions …………………………………………………………………………………………………………..…………...13 Promotional Strategies……………………………………………………………………………………………………………….…….....14 Socially Responsible Behaviour……………………………………………………………………………………………………..15 – 20 Recommendations – Part A (SWOT) ……………………………………………………………………………………………..21 – 22 Recommendations – Part B …………………………………………………………………………………………………………. ..23 Recommendations – Part C……………………………………………………………………………………………………………24 – 25 Gross Annual Sales & Market Share………………………………………………………………………………………………26 – 27 Appendix 1 – Timeline……………………………………………………………………………………………………… …………………..28 Appendix...
Words: 7764 - Pages: 32
...Chapter 2: Strategy and Human Resources Planning If nothing else, my students should learn that… • It is important for HRM to align its policies and processes with the business strategy in order to provide value to the organization (external fit), and that the policies and processes are mutually reinforcing (internal fit). HR planning follows the same pattern as organizational strategic planning, and hence the two processes are complementary. • In order to evaluate the effectiveness of strategy, it is imperative to take the ‘people side’ into consideration. Sole reliance on financial documents (e.g., financial statements, cash flow statements, income statements) largely ignores investment in human capital. Learning objectives • Identify the advantages of integrating human resources planning and strategic planning. • Understand how an organization’s competitive environment influences its strategic planning. • Understand why it is important for an organization to do an internal resource analysis. • Describe the basic tools used for human resources forecasting. • Explain the linkages between competitive strategies and human resources. • Understand what is required for a firm to successfully implement a strategy. • Recognize the methods for assessing and measuring the effectiveness of a firm’s strategy. Why is this chapter important? The purpose of this chapter is to highlight the nexus of strategy and HR planning...
Words: 4959 - Pages: 20
...individuals and communities in the residential, commercial, industrial, hospitality, and leisure/resort sectors. These homes are made to appeal to homebuyers at various price points, degrees of urbanization and ruralization, demographic segments and stages of life. Competitive products are differentiated based on factors such as location, reputation, quality, features, design and price. Competition in the home building industry comes from a number of sources. First, the industry itself is widely fragmented, in terms of the number of players. At the peak of the industry’s prosperity, at the height of the recent housing bubble, the top ten players in the industry accounted for only 35% of its sales in dollars. The actual number of players considered legitimately “in the game” at a nationally-visible level numbers between 1,500 and 3,000 at any given time, depending on the industry’s prosperity level. This is a very large number for any one industry to have at this level. There are also innumerable very small local players. But, competition for the new single-family home building industry does not only come from within. Such competition also comes from the re-sale of existing single-family homes, new and existing condominiums, rental housing, and recently short sales and foreclosures....
Words: 22609 - Pages: 91
...Innovation in Outsourcing: The Case of The Procter & Gamble Company Case Study by the Academic Team from The University of Tennessee, College of Business Administration GEO IAOP’s Global Excellence in Outsourcing Award www.IAOP.org P&G: Taking Innovation to New Levels of Value through Partnership INTRODUCTION Many people believe innovation springs serendipitously from some kind of “aha” moment – literally a bolt out of the blue. P&G knows differently. Innovation has been the corporate lifeblood since P&G’s humble beginning in 1837 when William Procter and James Gamble signed a partnership agreement formalizing The Procter & Gamble Company. Today, P&G’s products touch and improve the lives of over 4.8 billion consumers in 180 countries. Fifty “Leadership Brands” include some of the world’s most well-known household names with 25 of these 50 brands each generating more than $1 billion in annual sales. Simply put, this degree of corporate growth could not be achieved without significant innovation across all aspects of the business even extending to our relationships with suppliers and partners. In 2001, P&G radically changed its approach to Research & Development (R&D). Instead of relying solely on its own, highly capable R&D resources, P&G welcomed ideas from individual entrepreneurs and scientists from other companies, and universities, the concept came to be known as Connect & Develop; the goal was to gain half the ideas from inside and half from outside the...
Words: 4003 - Pages: 17
...OD Implemented in Starbucks 1 ORGANIZATION DEVELOPMENT IMPLEMENTED IN STARBUCKS INDIRAN MBS141104 LEE YEW HOONG MBS141102 CHONG KUEN SOON MBS1133 CHIA WI PEAW MBS141106 MOHD FAIZAL MBS141114 SEM I 2015/2016 UBSE1123 – Session 01 International Business School, UTM Lecturer Name: Dr Harcharanjit Singh Submission Date: 05th Dec 2015 OD Implemented in Starbucks 2 Table of Contents 1.0 Introduction ............................................................................................................................... 3 1.1 Problem Statement ............................................................................................................... 3 1.2 Challenges ............................................................................................................................ 4 1.3 Opportunities ........................................................................................................................ 5 2.0 Industry Background ................................................................................................................. 5 2.1 Relevant to Issue .................................................................................................................. 6 3.0 Organization Background ......................................................................................................... 7 3.1 Historical Background .............................................................................
Words: 5390 - Pages: 22
...Davids tea business plan Table of Contents Executive Summary. .3 Company Description. .3 Strategic Focus and Plan .4 Mission .4 Overall Company Goals. .4 Objectives .4 Competencies and Sustainable Advantages. .4 Advantages.. .4 Sustainable Advantages .4 Situation Analysis .4 SWOT Analysis... .5 Industry Analysis .6 Customer Analysis of David's Tea .6 Competitor Analysis .7 Competitive analysis — Starbucks 7 Competitive analysis — Tim Horton's . 8 Others 8 Market-Product Focus 8 Marketing and Product Objectives: 8 Target Markets: 9 Points of Difference: 9 Positioning: 9 Marketing Program. 9 Product Strategy . 9 Price Strategy. 10 Promotion Strategy. 10 Place/Distribution Strategy. 11 Financial Data and Projections. 11 Past Sales Revenues. 11 Five- Year Projections .11 Organization. .12 Implementation .12 Product Strategy . .12 Price Strategy .12 Promotion Strategy .12 Place/Distribution Strategy .13 Evaluation and Control . .13 Bibliography. .14 EXECUTIVE SUMMARY The following plan outlines the suggested marketing strategy and tactics for David's Tea, a high quality loose-leaf tea provider that has aggressively expanded since its creation in 2008. David's Tea has over a hundred stores located across Canada and the United States, and is continuing to expand the company in terms of locations...
Words: 4544 - Pages: 19
...City college international faculty of university of sheffield 2013 STARBUCKS COFFEE STRATEGIC PLAN MODULE TITLE: Business Strategy Executive Summary The main purpose of the current paper was to develop strategic plan for Starbucks for the future and to analyze the alternative strategic directions compared with the existing strategy. The paper starts with brief description of the company profile and the product line that company successfully offers during their operations history. The second part of the strategic plan analyzes the external environment of the company by analyzing the industry current situation. From the Five forces model we able to move on to ascertain that the industry generally is attractive that lead to a growth of strategy. The external environment analysis identify that company faces a strong competition from competitors from other industries like case of McDonalds and Dunkin Donuts. Also, from the external analysis was identified the success factors of Starbucks that led them to leading position in the industry. The drivers of change are describing the external environment in which the company operates and to which factors company need to pay attention for the future avoidance of challenges. The third section of the assignment analyzes the internal environment of the company there is given high attraction to SWOT analysis in order to understand the company’s opportunities for growth and strengths that could increase the strategy’s success and...
Words: 13370 - Pages: 54
...UVA-C-2206 WENDY’S CHILI: A COSTING CONUNDRUM What happens to a successful company when it loses its founder, senior chairman, advertising icon, and beloved leader? That was the question being asked about Wendy’s International, Inc., in January 2002 after Dave Thomas, 69, passed away from cancer. In the words of Jack Schuessler, the company’s chairman and CEO, “Dave was our patriarch. He was the heart and soul of our company.” Without him, the company would never be the same. However, Dave Thomas left behind a legacy about values, ethics, product quality, customer satisfaction, employee satisfaction, community service and shareholder value that provided a solid foundation on which to continue the success the company had experienced for more than thirty years. Still, the patriarch was gone, and the future was uncertain. How It Began Wendy’s International, Inc., was founded by R. David Thomas in Columbus, Ohio, in November 1969. Prior to that time, Thomas had purchased an unprofitable Kentucky Fried Chicken franchise in the Columbus area, turned it around, and subsequently sold it back to Kentucky Fried Chicken at a substantial profit. He then became a cofounder of Arthur Treacher’s Fish & Chips. So, at the time he founded Wendy’s, Thomas was no stranger to the quick-service restaurant industry. Although he had been involved with businesses specializing in chicken and fish, Thomas’s favorite food was hamburgers, and he frequently complained that there was no...
Words: 4194 - Pages: 17
...UVA-C-2206 WENDY’S CHILI: A COSTING CONUNDRUM What happens to a successful company when it loses its founder, senior chairman, advertising icon, and beloved leader? That was the question being asked about Wendy’s International, Inc., in January 2002 after Dave Thomas, 69, passed away from cancer. In the words of Jack Schuessler, the company’s chairman and CEO, “Dave was our patriarch. He was the heart and soul of our company.” Without him, the company would never be the same. However, Dave Thomas left behind a legacy about values, ethics, product quality, customer satisfaction, employee satisfaction, community service and shareholder value that provided a solid foundation on which to continue the success the company had experienced for more than thirty years. Still, the patriarch was gone, and the future was uncertain. How It Began Wendy’s International, Inc., was founded by R. David Thomas in Columbus, Ohio, in November 1969. Prior to that time, Thomas had purchased an unprofitable Kentucky Fried Chicken franchise in the Columbus area, turned it around, and subsequently sold it back to Kentucky Fried Chicken at a substantial profit. He then became a cofounder of Arthur Treacher’s Fish & Chips. So, at the time he founded Wendy’s, Thomas was no stranger to the quick-service restaurant industry. Although he had been involved with businesses specializing in chicken and fish, Thomas’s favorite food was hamburgers, and he frequently complained that there was no...
Words: 4194 - Pages: 17
...| Business Strategy | Assignement | 24/05/2010 | | | | “Making your organisation fit for purpose” Starbucks Coffe Company is the world leading brand in roasting and distributing coffee. The company owns now more than 15 000 coffee shops around the globe: it is settled in North America, Latin America, Europe, Middle-East and Asia. The diversity and depth of its offer (from smooth to extra roasted coffee, African, Arabian or Latin, and all the muffins, cookies and sandwiches) allow them to count on an international exposure that has last for many years. Still, their business tends to be flattening. And the number of competitors in their core-business market, even if the competition stays way back them, is growing constantly. Considering these facts, the objective of Starbucks is to strengthen its leadership on the market. We were then approached by Starbucks in this particular goal. In this folder, you will find an entire analysis of the external environment of Starbucks Coffee Company: the macro-environment, the competitors and market and the stakeholders’ expectations will lead to being aware of opportunities and threats. Then, we went on the study of the internal capabilities: the resources and competences, the sustained competitive advantage and the diagnosis of strategic capability that will permit us to define Starbucks’ strengths and weaknesses. [Thus, owing to the results obtained, we endeavour to recommend Starbucks some new and relevant elements...
Words: 8423 - Pages: 34
...Food Deserts-The Impact Food Deserts Have on Today’s Society Abstract Food Deserts is defined as large and isolated geographic areas in which mainstream grocery stores are absent or distant. The research has demonstrated the statistical link between Food Deserts and worse diet-related health outcomes, after controlling other key factors. The actual term ‘food deserts’ is quoted, by S. CUMMINS (British Medical Journal, 2002, Vol.325, p.436), as having been originally used by a resident of a public sector housing scheme in the west of Scotland in the early 1990s. There are several ways to look at food deserts. 1). low- Income Project 2). The independent. 3). The observer 4). The guardian. This research paper will elaborate on the ways foods deserts are defined and what affect it has on the health and well being of cultural families and communities. Table of Contents Page Abstract …………………………………………………………………………………………...2 Table of Contents ………………………………………………………………………………....3 Chapter One Context of the Problem ……………………………………………………………………......5-10 Statement of the Problem ……………………………………………………………………10-16 Research Questions ……………………………………………………………………………...16 Significance of the Study ……………………………………………………………………16-19 Objective of Study …………………………………………………………………………...19-20 Research Design and Methodology ……………………………………………………………..20 Materials ………………………………………………………………………………………...20 Organization of the Study………………………………………………………………………..21 Limitation of...
Words: 14390 - Pages: 58
...Distribution of malnourished children by agroecological zone, 1990 7 4. Comparison of low- and middle-income countries 21 5. Priorities for agricultural research to reduce national poverty by type of adopting region 24 Figures 1. Number of people living on less than $1 a day, 1987 and 1998 4 2. Those living with HIV/AIDS and those newly infected: Asia and Sub-Saharan Africa 5 3. Food price trends in Bangladesh, 1973–96 15 4. Relationships between GNP per capita and population growth, agriculture’s share in GNP, and urbanization in low- and middle-income countries 22 5. Links between property rights, collective action, and technology adoption 28 iv International agricultural research has contributed enormously to increasing world food supplies to their...
Words: 20568 - Pages: 83
...Business Research Assignment Please remember that Service Canada requires that EI recipients be available and actively looking for work. © Douglas College Self Employment Program January 2005 Page 2 What IS Business Research? $ $ $ $ The act of finding out who your customers are and determining how to get their attention Going out and getting information to determine if you have a viable business idea Gathering information to build your Business Plan A tool to provide clarity, focus and confidence in your business concept What is the purpose of Business Research? $ $ $ $ $ To minimize risks To save time and money during start-up To learn where and how to sell the product and/or service To learn where and how to produce and distribute the product and/or service To determine what it will cost to run the business and how you will cover your costs © Douglas College Self Employment Program Page 3 Types of Business Research Primary Research Primary Research is the actions you can take to gather information related to your business idea directly from the source. It generates specific information in response to your specific inquiries. Some examples of Primary Research are: $ $ $ $ Questionnaires/Surveys Observations Focus Groups Information Interview Information Interview Technique Introduction Information interviews are meetings. The most effective interviews are face to face. If necessary they can be conducted over the telephone or via the internet...
Words: 3485 - Pages: 14
...Jeff Abbott Director of Operations Exel Americas 1400 Church Street South Pickering ON L1W 4C1 Phone: 905-428-9947 x200 Fax: 905-428-8252 E-mail: Marlene Adams Director of Purchasing Baffinland Iron Mines Corporations #1016 - 120 Adelaide Street West Toronto ON M5H 1T1 Phone: 416-814-3888 Fax: 416-364-0193 E-mail: Jason Adlam Director, Sales and Customer Service CHEP Canada Inc. 7400 East Danbro Crescent Mississauga ON L5N 8C6 Phone: 905-789-4213 Fax: 905-789-4279 E-mail: Stephen Aikman Sr. Manager, Client Strategy RBC Royal Bank 320 Front Street West, 4th Floor Toronto ON M5V 3B6 Phone: Fax: E-mail: Thomas Aldred General Manager Schenker Logistics Inc. 1920 Albion Road Rexdale ON M9W 5T2 Phone: 416-798-8070 x235 Fax: 416-798-4416 E-mail: Desmond Ali Warehouse Manager USANA, Canada Co. 1 & 2 - 361 Rowntree Dairy Road Woodbridge ON L4L 8H1 Phone: 905-264-7549 Fax: 905-264-9873 E-mail: Sabina Ali Customs & Traffic Manager Conair Consumer Products, Inc. 100 Conair Parkway Woodbridge ON L4H 0L2 Phone: 905-265-4533 Fax: 905-265-4595 E-mail: Anthony Allwood President Systems Logic 4 - 62 Plant Farm Blvd. Brantford ON N3S 7W3 Phone: 519-758-5426 Fax: E-mail: Jay Amer VP, Business Development OEEDC - Greater Peterborough 210 Wolfe Street Peterborough ON K9J 2K9 Phone: 705-743-0777 x2125 Fax: 705-743-3093 E-mail: Jill Anderson Senior Managing Consultant IBM Canada 127 Wimbleton Road Etobicoke ON M9A 3S4 Phone:...
Words: 12155 - Pages: 49
