Premium Essay

Hosp 594

In: Other Topics

Submitted By gangelo89
Words 2702
Pages 11
Grace Angelo
Keller Graduate School of Management
HOSP 594
Final Project

Table of Contents

Executive Summary
Statement of Purpose a) Company's mission statement b) Brief history of the business opportunity c) Current situation d) What makes the business unique e) Creating value for customers f) Key success factors for proposed business

Name and Legal Structure
Description of the Business a) Management philosophy: vision mission, goals, objectives b) Type of Organization

Description of the concept, licenses, and lease a) Concept b) Pricing

Market analysis and strategy a) Industry analysis, including segmentation in which the concept belongs within the lodging industry b) Description of the target market, demographics, psychographics, lifestyles, and market potential, including the size and growth rate c) Competitive analysis d) Strengths, weaknesses, opportunities, and threats e) Location, ease of access, and parking f) Nature of competition g) Potential new hotel and resort competition h) Location analysis i) Description of the area j) Commercial residential profile

Pricing strategy a) Room pricing

Advertising and promotional campaign a) Objective b) Techniques c) Target audience d) Means of communications e) Schedule of communications

Conclusion and Summary
Works Cited/References

Executive Summary

The concept for Island Vacation Resort revolves around several key words: Quality, innovation, Value, Luxury and Service.
Island Vacation Resort will be a superior, five star resorts, located on South Beach. This new resort will give South Beach the opportunity to offer residents, visitors and businesspeople a unique and welcome alternative in lodging.
The need for such a quality establishment is well documented in a recent...

Similar Documents

Premium Essay

Hosp 594

...Week 5 Assignment Name HOSP594 Chapter 12 Case Problem: 1 To maintain and hopefully enhance the appeal and quality of its area’s natural resources, the city council has decided that it needs to enact protective laws to help ensure its future tourism success. What specific laws and regulations might these be? Natural Resources are described in the Code of Federal Regulations (40 C.F.R.). The C.F.R. defines natural resources as encompassing land, fish, wildlife, plants, air, water, and other such resources belonging to, managed by, held in trust by, appertaining to, or otherwise controlled by the United States, any State or local government, or any foreign government. Natural Resource laws protect such areas as national parks and beaches, endangered species, and rivers, streams, lakes, and ponds. Natural resource laws are to thank for the preservation of such national treasures as Yosemite National Park, the Grand Canyon, and Niagara Falls. Natural resource laws also prohibit activities that would damage the natural environment. Examples include laws pertaining to drilling for petroleum, mining operations, damming rivers, and preventing or allowing certain forest fires. Sources have been taken from http://www.hg.org/natres.html Case Problem: 2 Resort City is anxious to attract more tourists. The chamber of commerce has been successful in attracting several new tourist firms to the community. These firms plan to develop new hotels, lodges, shops, and restaurants.......

Words: 1083 - Pages: 5

Premium Essay

Hosp

...HOSP 594 Homework CHAPTER 1CASE PROBLEMS 1. Suppose that you are a high school economics teacher. You plan to visit your principal’s office and convince her that tourism should be included as part of one of your courses. What arguments would you use? One of the things that I would explain would be how tourism is actually a major part of the economy. Tourism has brought in large amounts of revenue and has helped increase the GDP of the nation as well as the states and cities that are thriving. Tourism helps to create jobs and should most definitely be something that children should learn more about. 2. You are the minister of tourism of Jamaica, an island country. Identify the instructions you would issue to your statistics department concerning collecting data on tourist arrivals and expenditures. Some of the information that I would gather would be how are they getting here and how long are they staying. The reason for this is simple. If more people are coming by way of cruise ship and not air plane, this may mean that they may not be staying that long and this may be one of the many stops for the cruise ship. This also means that they are not going to be able to go out and experience the island therefore not much money will be made. However, those patrons who choose to fly in, they will be staying for a longer period of time and will be exploring more of the island thus bringing in more money for the island. Also, if there are more people......

Words: 1342 - Pages: 6

Free Essay

Tobin

...O JOS GE BUS H ING CR E 400 BELT LINE RD TRA L SP R MIDWAY RD PRESIDE NT GEO R 400 531 PRESTON RD COWBOY S LAVO N DR FARMERS BRANCH MARSH LN 451 EN 463 RT FO NT MO 400 400 BELT LINE RD SHILOH LAKE LEWISVILLE DOWNTOWN CARROLLTON STATION BELT LINE RD 036, 183, 205, 333, 347, 350, 361, 362, 400, 463, 488, 534, 536 333 333 350 488 36 400 EK 534 ARAPAHO RD EX P ADDISON TRANSIT CENTER ARAPAHO CENTER STATION 360, 361, 362, 372, 551, DART ON-CALL RE MA ST N 36 400 ADDISON 346 PARKWOOD 372 UR NP IK E N AA M AN SC HO O L CENTER T CEOWN NT ER 551 400 BELT LINE RD 513 HO RS ES HO E 566 400 T CEOWN NT ER INW RD OOD 488 183 SPRING VALLEY SH ER MA 401 O DE RO MAHAM LEY RANCH VAL VALWOOD HILLCREST RD VALWOOD PKWY DIPLOMAT LUNA MACARTHUR COIT RD HUTTON MONTFORT PLANO RD JUPITER RD WALTON AUDELIA BENT BRANCH JOSEY PARK CENTRAL 509 US75 N AL EXPWY . U.S-75 N. CENTR COMMUNICATIONS IH-35E STEMMONS FRWY. PARKWOOD SKIL LM AN EXECUTIVE IEW ALMA NTR SHADY TRAIL ARBOR PRESTON RD BELT LINE STATION 500, 509, 510 BELT LINE RD EY V MEADOW CREEK HIDDEN RIDGE WICKE INWOOD RD WEBB CHAPEL 75 N WALNUT HILL JUPITER RD PLEASANT RUN SH -12 COMMUNICATIONS BLUEBONNET CH EL LE DALLAS N. TOLLWAY PRESTON......

Words: 10090 - Pages: 41

Free Essay

Hist 415

...,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACC 307,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACC 307,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACC 344,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACC 344,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACC 346,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACC 346,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACC 403,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACC 403,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACC 504,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACC 504,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACC 560,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACC 560,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACC 561,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACC 561,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACC......

Words: 5653 - Pages: 23

Free Essay

Engl 230

...ACC 560,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACC 560,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACC 561,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACC 561,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACC 565,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACC 565,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACCT 346,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACCT 346,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACCT 434,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACCT 434,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, ACCT 567,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, ACCT 567,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, PHI 200,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, PHI 200,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford, Res 301,Course,Complete,All,Entire,final,Week,1,2,3,4,5,6, Res 301,dq,discussion,question,assignment,midterm, ,exam,quiz,Strayer,Latest,New,Project,Keller,Homework,Phoenix,Ashford BA......

Words: 4565 - Pages: 19

Premium Essay

Constructive Discharge

...Fordham Law Review Volume 55 | Issue 6 Article 5 1-1-1987 Constructive Discharge Under the ADEA: An Argument for the Intent Standard Ira M. Saxe Recommended Citation Ira M. Saxe, Constructive Discharge Under the ADEA: An Argument for the Intent Standard, 55 Fordham L. Rev. 963 (1987), http://ir.lawnet.fordham.edu/flr/vol55/iss6/5 This Article is brought to you for free and open access by The Fordham Law School Institutional Repository. It has been accepted for inclusion in Fordham Law Review by an authorized administrator of The Fordham Law School Institutional Repository. For more information, please contact melnick@law.fordham.edu. CONSTRUCTIVE DISCHARGE UNDER THE ADEA: AN ARGUMENT FOR THE INTENT STANDARD INTRODUCTION The Age Discrimination in Employment Act of 1967, as amended 1 (ADEA), prohibits employers2 from discriminating on the basis of age against individuals forty years of age or older.' An employer may not trine of constructive discharge,7 which occurs when the employer creates discharge4 an employee within the protected group based on his age, 5 except as provided by law. 6 In addition, the ADEA recognizes the docworking conditions so intolerable that a reasonable employee would be 1. Age Discrimination in Employment Act of 1967, Pub. L. No. 90-202, 81 Stat. 602 (1967) (codified as amended at 29 U.S.C. §§ 621-34 (1982 & Supp. III 1985)), as amended by Age Discrimination in Employment Amendments of 1986, Pub. L No. 99592, 100 Stat.......

Words: 25744 - Pages: 103

Premium Essay

Mattco

...http://0-www.lexisnexis.com.library.ggu.edu/lnacui2api/delivery/Print... 1 of 1 DOCUMENT MATTCO FORGE, INC., Plaintiff and Respondent; MATEO MINGUEZ, Plaintiff and Appellant, v. ARTHUR YOUNG & COMPANY et al., Defendants and Appellants. No. B087488. COURT OF APPEAL OF CALIFORNIA, SECOND APPELLATE DISTRICT, DIVISION THREE 52 Cal. App. 4th 820; 60 Cal. Rptr. 2d 780; 1997 Cal. App. LEXIS 89; 97 Cal. Daily Op. Service 948; 97 Daily Journal DAR 1354 February 7, 1997, Decided SUBSEQUENT HISTORY: [***1] The Name of this Case has been Corrected February 26, 1997. Review Denied April 30, 1997, Reported at: 1997 Cal. LEXIS 2448. PRIOR HISTORY: APPEAL from a judgment of the Superior Court of Los Angeles County. Super. Ct. No. C731746. Dion G. Morrow, Judge. DISPOSITION: The judgment is reversed as to Mattco's award of damages, except the portion that awarded Mattco out-ofpocket-expenses and interest thereon, which is affirmed. CASE SUMMARY: PROCEDURAL POSTURE: Appellant accounting firm sought review of the judgment from the Superior Court of Los Angeles County (California), which found in favor of respondent client in jury verdicts on respondent's malpractice action following the trial court's ruling that to establish liability and damages respondent needed to show only that appellant caused respondent to suffer harm and that respondent's underlying action had value. OVERVIEW: Respondent client filed a malpractice suit against appellant accounting firm,......

Words: 19366 - Pages: 78

Free Essay

Who Guidelines on Hand Hygiene in Health Care: a Summary First Global Patient Safety Challenge Clean Care Is Safer Care

...WHO Guidelines on Hand Hygiene in Health Care: a Summary First Global Patient Safety Challenge Clean Care is Safer Care a WHO Guidelines on Hand Hygiene in Health Care: a Summary © World Health Organization 2009 WHO/IER/PSP/2009.07 All rights reserved. Publications of the World Health Organization can be obtained from WHO Press, World Health Organization, 20 Avenue Appia, 1211 Geneva 27, Switzerland (tel.: +41 22 791 3264; fax: +41 22 791 4857; e-mail: bookorders@who.int). Requests for permission to reproduce or translate WHO publications – whether for sale or for noncommercial distribution – should be addressed to WHO Press, at the above address (fax: +41 22 791 4806; e-mail: permissions@who.int). The designations employed and the presentation of the material in this publication do not imply the expression of any opinion whatsoever on the part of the World Health Organization concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. Dotted lines on maps represent approximate border lines for which there may not yet be full agreement. The mention of specific companies or of certain manufacturers’ products does not imply that they are endorsed or recommended by the World Health Organization in preference to others of a similar nature that are not mentioned. Errors and omissions excepted, the names of proprietary products are distinguished by initial capital letters. All......

Words: 27087 - Pages: 109

Premium Essay

Fraternity

...POSTPARTUM DEPRESSION: LITERATURE REVIEW OF RISK FACTORS AND INTERVENTIONS Donna E. Stewart, MD, FRCPC E. Robertson, M.Phil, PhD Cindy-Lee Dennis, RN, PhD Sherry L. Grace, MA, PhD Tamara Wallington, MA, MD, FRCPC ©University Health Network Women’s Health Program 2003 Prepared for: Toronto Public Health October 2003 Women’s Health Program Financial assistance by Health Canada Toronto Public Health Advisory Committee: Jan Fordham, Manager, Planning & Policy – Family Health Juanita Hogg-Devine, Family Health Manager Tobie Mathew, Health Promotion Consultant – Early Child Development Project Karen Wade, Clinical Nurse Specialist, Planning & Policy – Family Health Mary Lou Walker, Family Health Manager Karen Whitworth, Mental Health Manager Copyright: Copyright of this document is owned by University Health Network Women’s Health Program. The document has been reproduced for purposes of disseminating information to health and social service providers, as well as for teaching purposes. Citation: The following citation should be used when referring to the entire document. Specific chapter citations are noted at the beginning of each chapter. Stewart, D.E., Robertson, E., Dennis, C-L., Grace, S.L., & Wallington, T. (2003). Postpartum depression: Literature review of risk factors and interventions. POSTPARTUM DEPRESSION: LITERATURE REVIEW OF RISK FACTORS AND INTERVENTIONS Table of Contents EXECUTIVE SUMMARY 2 OVERALL METHODOLOGICAL FRAMEWORK 5 CHAPTER 1: RISK FACTORS......

Words: 108533 - Pages: 435

Free Essay

Sure

...ICICI BANK IFSC CODES IFSC CODE MICR CODE BRANCH NAME ADDRESS CITY DISTRICT STATE ICIC0000001 600229002 CHENNAI CENOTAPH ROAD  1, CENOTAPH ROAD, CHENNAI.  600018  CHENNAI CHENNAI TAMIL NADU ICIC0000002 560229002 BANGALORE - M G ROAD  ICICI BANK LTD TOWERS, 1, COMMISSARIAT ROAD, GROUND FLOOR, BANGALORE  560025.  BANGALORE BANGALORE URBAN KARNATAKA ICIC0000003 390229002 VADODARA  LANDMARK BUILDING, RACE COURSE CIRCLE, ALKAPURI, VADODARA.  390007  VADODARA VADODARA GUJARAT ICIC0000004 400229002 MUMBAI GREATER MUMBAI MAHARASHTRA ICIC0000005 411229002 PUNE - BUND GARDEN  A-WING, SHANGRILA GARDENS, BUND GARDEN ROAD, PUNE.  411001  PUNE PUNE MAHARASHTRA ICIC0000006 700229002 KOLKATA - R N MUKHERJEE (RETAIL)  22, R N MUKHERJEE ROAD, KOLKATA.  700001  KOLKATA KOLKATA WEST BENGAL MUMBAI - NARIMAN 215, FREE PRESS HOUSE, FREE PRESS MARG, POINT  NARIMAN POINT, MUMBAI.  400021  Page 1 ICICI BANK IFSC CODES IFSC CODE MICR CODE BRANCH NAME ADDRESS CITY DISTRICT STATE ICIC0000007 110229002 NEW DELHI CONNAUGHT PLACE  9A, PHELPS BUILDING, INNER CIRCLE,CONNAUGHT PLACE, NEW DELHI.  110001  NEW DELHI NEW DELHI DELHI ICIC0000008 500229002 HYDERABAD KHAIRATABAD  6-2-1012, TGV MANSIONS, OPP. INSTITUTION OF ENGINEERS, KHAIRATABAD, HYDERABAD.  500004  HYDERABAD HYDERABAD URBAN ...

Words: 120257 - Pages: 482

Free Essay

Djcauxde Report

...DOCUMENT DE RÉFÉRENCE 2014 179,8 179,8 Chiffre d'affaires 2014 par zone géographique Effectif 2013 par méti CHIFFRE D’AFFAIRES AJUSTÉ PAR ZONE GÉOGRAPHIQUE 2012 2013 2012 2014 2013 2014 2012 Reste du Monde 9,6 % Royaume-Uni 11,8 % Asie-Pacifique 23,3 % CHIFFRE D’AFFAIRES AJUSTÉ PAR ACTIVITÉ Administration et informatique 16% Vente et Marketing 19% * Hors France et Royaume-Uni Marge opérationnelle 2014 par activité Marge opérationnelle 2014 par activité 2 813,3 Chiffre d'affaires 2014 par zone géographique 2 676,2 2 813,3 602,2 623,6 Femmes 54% 602,2 Rest of the World 9.6% 45,3% Transport Affichage Affichage 439,0 1 012,5 38,6% 1 014,0 37,9% 1 078,8 38,6% 1 014,0 37,9% 1 078,8 38,4% 16,7% 439,0 2012 458,8 16,7% 470,3 17,6% 458,8 16,3% 470,3 17,6% 2012 2013 2013 2014 623,6 630,0 Mobilier Urbain Europe* 374,9 Mobilier Urbain 27.2% 374,9 62,3% 391,0 62,7% 408,0 62,3% 391,0 62,7% 408,0 64,8% 64,8% 170,6 28,3% 170,2 27,3% 175,7 28,3% 170,2 27,3% 175,7 27,9% 27,9% 9,4% 62,4 10,0% 46,3 62,4 10,0% 46,3 7,3% 7,3% 38,4% 16,3% Transport 170,6 Asia-Pacific 23.3% Transport Affichage 56,7 Affichage Le chiffre d’affaires ajusté du Mobilier Urbain s’établit à 1 275,7 millions d’euros, en augmentation de 7,0 %. A périmètre et taux de change constants, la croissance est de 4,3 %. 9,4% 2012 2014 En......

Words: 147140 - Pages: 589