2078 Henderson Mill Rd.
Atlanta, GA, 30345
Mon –Sun: 11am – 10pm
Hospitality Review By: Fatai Mohammed
Type: Restaurant (Fast Food)
Date of Visit: 10-25-13

CHIPOTLE RESTAURANT REVIEW

INTRODUCTION
Chipotle Founder, Chairman and Co-CEO, Steve Ells, who graduated from college and started his first restaurant Chipotle in Colorado back in 1993 with a modest loan from his parents. "Food with Integrity" is Chipotle’s commitment to always look closer, dig deeper, and work harder to ensure that our actions are making things better, not worse. It’s our promise to run our business in a way that doesn’t exploit animals, people or the environment. It is the philosophy that guides every decision they make at Chipotle.
I was at the Chipotle restaurant located on Henderson Mill Road, Atlanta, GA. Their restaurant operation hours are everyday 11am to 10pm. This is a chain affiliated Mexican grill restaurant. Their restaurant concept is self-serve or fast food, for people who is always looking for a great meal with affordable price range. Their menu prices for all the dishes are under ten dollars.
SECTION I
This is a free standing restaurant in a shopping center with a clear view from both sides of traffic. They have a very appealing signage with red chili logo. The structure itself was colorful with very engaging dine in place outside the entrance area with great view of traffic and street. Parking lot was very clean and landscape was in an eye-catching condition. Seating area was very modernized with attach tool and ply wood tables apart from each other. Every seating area was accommodated with power outlet so people can study or work on their laptop while they dine in. Lighting inside the building was very bright and floor was tile equipped.
Entrance was very clear from the seating area and there was adequate space between tables. There was a great menu collection which was displayed behind the counter on the wall with descriptions. Visibility of the dishes on the menu was very tempting and prices were reasonable. There was a health department rating reviews posted on the wall and they had very good rating with 98, which really caught my attention as a customer.
They offer refreshment from choice of coke products along with ice tea. Refreshment was refillable through the dispenser machine, which was placed outside the counter for customer’s convenience.
The restroom was very clean and easily accessible for customer. There was adequate room inside the restroom, so multiple customers can use restroom at a same time. Inside the restroom, notice was posted on the door for employees to wash their hand before going back to work. There was background music in the restroom and dining area.
SECTION II
Person of contact for me was the assistant manager named Theresa. I have never dine in Chipotle before but my thoughts are about a Mexican grill restaurant where food will be served by the server, but when I walked in, it was different. Restaurant seems newly built, all the tables were clean as expected. I also surveyed the environment and waited a while to see how employees interact with each others. There were three people upfront and they all were wearing black T-shirt with chipotle’s name on it and every one of them had name tag on. Unfortunately, it wasn’t easy to identify who is in charge of the front counter because everybody was wearing same color of T-shirt and their name tag didn’t specify their title. All were very courteous and friendly and fulfilled my entire request during the order.
From a business stand point, I learned about the healthy food industry and how healthy food is sourced. This is definitely a healthy fast food restaurant because as Theresa said, they serve everything fresh each and every day. They pride in their service to provide naturally raised meat to customer. They do not use these farms to buy their meat from who injects hormones for faster growth. Their entire supplier has to meet their standard before they can deliver meat. They also offer variety of choices including Burrito and taco. Also, the company is doing very well in this segment of the market and I am able to identify the reasons for their performance with my visit.
CONCLUSION
I would rate this restaurant as a good quality because of their service and great food. I would recommend this place because of their quality food and general environment which should bring me back soon. The information gathered has helped in broadening my thinking about healthy fast food restaurant and the opportunities in the industry as a whole.