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Hotel Industry in India

In: Business and Management

Submitted By syedmehtaj
Words 2080
Pages 9
Contents
Size of the market, growth pattern and evolution of the service…………………………………………...1

Implications for effective marketing………………………………………………………………………2
Environmental Factors……………………………………………………………………………………...4

Industry Players and Competitive Scenario………………………………………………………………..5

Marketing implications for existing players and new entrants…………………………………………….7

Size of the market, growth pattern and evolution of the service

The Demand for Indian Tourism is increasing at 10.1% per annum. India will attract 25 million tourists by the year 2015. India currently has 2,00,000 hotel rooms spread across various hotel categories yet has a shortage of 1,00,00 rooms.

|Hotel Category |No. of hotels |No. of rooms |
|5 star /deluxe |165 |43965 |
|4 star |134 |20770 |
|3 star |505 |30100 |
|2 star |495 |22950 |
|1 star |260 |10900 |
|Heritage |70 |4200 |
|Uncategorized |7078 | |
|Total |8707 |132885 |
|Restaurants |12750 | |

Current Scenario:

• Existing Hotel Rooms: 202963

• Revenue of the hotel industry FY 2009-10: INR 47,889.03 crore

• 30 % of this revenue went back into the market as operating expenses

What future holds

• Despite the global recession, inflation and various other factors, the overall outlook for the market is optimistic and will remain.

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