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Hotel

In: English and Literature

Submitted By chiragmalhotra95
Words 2187
Pages 9
Jestan Sands
4279165
MEMORANDUM
Date: February 5, 2016
To: Lisa Smith, General Manager
From: Jestan Sands, Assistant General Manager
Subject: The 5 Diamond Effect; Importance of hotel Rating system

Thank you for your request on the 5 diamond system and what it would take to upgrade vs. the effectiveness to our international market. This report will include the following information:
· Star vs Diamond : The Diamond Rating Defined
· Importance of Five Diamond and luxury branding in industry
· Areas to be evaluated by Hotel Bienvenue to upgrade rating to Five Diamond
· Expected Benefits to be obtained as result
The Hotel Bienvenue has been respected for years as a Four Diamond hotel. Its recent drop in revenue and guest room nights has shown to be a cause for concern by the management team. This report will highlight the diamond rating system currently in place and also define the steps for us to rebrand as a Five Diamond resort, as well as discuss the benefits being received by current brands of same rating– in particular, The Ritz Carlton Reynolds Plantation - to maximize brand strength and revenue on a global scale.
Star / Diamond Rating System: Mobil Company is responsible for the “star” rating whereas AAA (American Automotive Association) is home to the Diamond Rating system. Whereas both as credible, the standards are pretty much the same and the only difference is that AAA rates and has almost 3 times the amount in the portfolio of AAA which has most of Mobil’s properties listed on diamond tier ratings as well. Almost anywhere in the world you go today for travel, there is a report or website with feedback on the “rating system” of a hotel and its customer feedback. AAA (American Automotive Association) has defined a set of guidelines that allow a hotel or restaurant to be a part of exclusive rating system, which in

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