Premium Essay

House of Wine

In: Business and Management

Submitted By Salamander
Words 1987
Pages 8
House of Wine – Grand Opening Eric Armbrust 7-11-14

The House of Wine - Grand Opening Starting a business comes with many different challenges and decisions that must be overcome. Some of these questions and challenges would include: what product will be sold, what location shall be used, how to make the product presentable, and what market to target. All of these questions hopefully get answered in the planning stages of the business plan, however, most of the time these are found out during the implementation of the initial plan based on successes and failures. To create this plan there are many things to consider including the product strategy, the pricing strategy, and a time line for the two to create structure and deadlines. The product strategy includes choosing the main products, complimentary products, and any services that also may be provided. The pricing strategy focuses more on the demographics, efficiency, profit maximization, and experience. The timeline is used to create structure and deadlines so the business can be established. Once the main infrastructure of the business is set in place (building the 7,200 square-foot retail showroom), it is time to create a product strategy. A product strategy is “the foundation of a product life-cycle and the execution plan for further development.” (Merriam Webster) This helps businesses focus on a target audience, which enables them to confidently choose the right products for the consumers. It is very important to satisfy the customer successfully, ultimately generating profits. The first step to creating a product strategy

Similar Documents

Free Essay

The Ginestet Case Study.

...THE GINESTET CASE STUDY. INTERNATIONALISATION AS A WAY TO RENEW BORDEAUX WINE ECONOMY’S ENTREPRISE SPIRIT (1978-2000) Christian Delpeuch, chief executive officer of Ginestet, Bordeaux, & Hubert Bonin, professor in contemporary economic history at Bordeaux Political Sciences Institute The Bordeaux wine economy endured a grave crisis at the beginning of the last quarter of the 20th century: most of its familial trade houses were submerged by losses and failed down. The renewal of bordeaux wine economy was due to new forms of capitalistic and commercial strategies. Large French financial groups (Suez, Paribas) linked to investment banks, or foreign French and alcohol and spirits groups (Bols, Seagram, Pernod-Ricard, Rémy-Cointreau) or wholesale traders (John Holt) took hold of Bordeaux wine houses. But this trend was brought to a halt at the very end of the century: specialists in wines and alcohols more and more prevailed. Multiregional wine sellers constituted groups which developed all over France dynamic policies to rebuild commercial networks. Whereas their strategy turned towards the internal mass market doesn’t matter here, their involvement in the reshaping of an international network and trademark will be the core of that case study. Whilst waiting for a large synthesis about Bordeaux trade at the end of the century1, we’ll concentrate our attention on a middle-size company, Ginestet, as a testimony about the requirements of internationalisation but...

Words: 2263 - Pages: 10

Free Essay

Mondavi Book Review

...Book Review: The House of Mondavi: The Rise and Fall of an American Wine Dynasty by Julia Flynn Siler November 2004, the house of Mondavi took its final stand when accepting a $1.3 Billion bid from Constellation Brands, ending a family run business of over 100 years. This family business marks the effective beginning of the American wine industry, credit for establishing Napa Valley, and recognized as Unites State’s largest wine producer. Julia Flynn Siler, a writer for the Wall Street Journal, tackles the complicated story of the clashing Mondavi family, in her book, The House of Mondavi: The Rise and Fall of an American Wine Dynasty. After hundreds of interviews, Julia was able to give picture perfect descriptions of each character and their role in the Mondavi family business. The book starts by telling the story of Cecar and Rosa; two Italian immigrants who lived a poor life economically but rich with love. They both had an admiration for wine and enjoyed hours of quality family time appreciating every spectrum of the grapes. Julia went back to Indiana, where the Mondavi’s originally lived, and found out that the couple just followed their heart, moved to California with the solemn goal of becoming wine connoisseurs. Once the Mondavi’s got to California they realized their knowledge of wine surpassed those of the current winery owners and invested in their first wine garden. Roberto and Peter Mondavi, the second generation, both inherited Charles Krug...

Words: 846 - Pages: 4

Free Essay

Goldilocks & the Three Bears: Summary

... Next she sees the bears’ chairs and decides to try out each one of their chairs. She ends up liking the littlest bear’s chair the best, but unfortunately ends up breaking it. She finally feels tired and then goes upstairs to lie down. She tries each bed and ends up falling asleep in the littlest bear’s bed. The bears come back and find that their house has been tampered with. They go through each item and talk about how there is something wrong with their stuff. Then once they reach the beds, the littlest bear finds Goldilocks in his bed and Goldilocks wakes up to quickly run out the window. The author does not explain exactly what happens to Goldilocks after this, but she is never seen or heard from again. Authentic Variant Plan My variant will be directed towards an adolescent audience by including more mature elements such as illegal activities and criminal punishment. The perspective will remain the same as the original and be in told 3rd person. It will remain a narrative so we are able to observer events and omit bias opinions. Instead of the Goldilocks trying the Bears’ things she will ruin their house by...

Words: 1086 - Pages: 5

Free Essay

Pastor

...Origin - Meaning - History - The Four Cups of Wine for Passover / Pesach The Four Cups of wine used in the Pesach / Passover Seder primarily symbolize the four distinct redemptions promised by G-d to the Hebrews as told in Shemot or Exodus 6:6-7. (1) "I will take you out of Egypt", (2) "I will deliver you from Egyptian slavery", (3) "I will redeem you with a demonstration of my power", and (4) "I will acquire you as a nation". Since each of these cups of wine symbolize an action that was performed by G-d, Jewish people fill a small cup or small wine glass with wine at four different points in the Passover Seder and drink each cup of wine. Drinking from The Four Cups also tells us that we can actively pursue these goals ourselves, meaning that we can actively free ourselves from whatever enslaves us. These are positive goals to salute by having a drink! There is a fifth cup of wine called "The Cup of Elijah" and it is reserved for Elijah the Prophet, who is believed to visit each Passover Seder that takes place around the world. In Shemot or Exodus 6:6-8, following the aforementioned Four Expressions of Redemption, there is a Fifth Expression of Redemption. A Fifth Cup of Wine symbolizes this expression of redemption for all humanity upon the arrival of Messianic Times and because this has not occurred yet, the Fifth Cup of Wine is not drunk. The origin of The Four Cups of Wine dates from rabbinical opinions contained in the Jerusalem Talmud (Pesachim 10:1). The Pesachim tractate...

Words: 2189 - Pages: 9

Free Essay

Personal Diagram

...Personal Symbol * This bird represents freedom. I like to be independent, free to do whichever I wish. Regardless of the outcome, I make my own decisions, and not rely on others. * The almost complete circle represents my view of life. Life is not perfect; there are many gaps to be filled. However, those gaps are the beauty of life. The imperfections made everything perfect. Time Management Exercise Monday | Tuesday | Wednesday | Thursday | Time | Activity | Time | Activity | Time | Activity | Time | Activity | 6:00am | Sleep | 6:00am | Sleep | 6:00am | Sleep | 6:00am | Sleep | 6:30am | “ | 6:30am | “ | 6:30am | “ | 6:30am | “ | 7:00am | Shower | 7:00am | Shower | 7:00am | Shower | 7:00am | Shower | 7:30am | Breakfast | 7:30am | Breakfast | 7:30am | Breakfast | 7:30am | Breakfast | 8:00am | School | 8:00am | School | 8:00am | School | 8:00am | School | 8:30am | “ | 8:30am | “ | 8:30am | “ | 8:30am | “ | 9:00am | “ | 9:00am | “ | 9:00am | “ | 9:00am | “ | 9:30am | “ | 9:30am | “ | 9:30am | “ | 9:30am | “ | 10:00am | “ | 10:00am | “ | 10:00am | “ | 10:00am | “ | 10:30am | “ | 10:30am | “ | 10:30am | “ | 10:30am | “ | 11:00am | “ | 11:00am | “ | 11:00am | “ | 11:00am | “ | 11:30am | “ | 11:30am | “ | 11:30am | “ | 11:30am | “ | 12:00pm | Lunch | 12:00pm | Lunch | 12:00pm | Lunch | 12:00pm | Lunch | 12:30pm | Homework | 12:30pm | Homework | 12:30pm | Homework | 12:30pm | Homework | 1:00pm | “ | 1:00pm | “ | 1:00pm | “ | 1:00pm | “ | ...

Words: 727 - Pages: 3

Free Essay

Ellen G White

...JOHN CHAPTER 2(NKJV,NIV,NEW AMERICAN BIBLE) The next day Jesus' mother was a guest at a wedding celebration in the village of Cana in Galilee. 2 Jesus and his disciples were also invited to the celebration. 3 The wine supply ran out during the festivities, so Jesus' mother spoke to him about the problem. "They have no more wine," she told him. 4 "How does that concern you and me?" Jesus asked. "My time has not yet come." 5 But his mother told the servants, "Do whatever he tells you." 6 Six stone water pots were standing there; they were used for Jewish ceremonial purposes and held twenty to thirty gallons each. 7 Jesus told the servants "Fill the jars with water." When the jars had been filled to the brim, 8 he said "Dip some out and take it to the master of ceremonies." So they followed his instructions. 9 When the master of ceremonies tasted the water that was now wine, not knowing where it had come from (though, of course, the servants knew), he called the bridegroom over. 10 "Usually a host serves the best wine first," he said. "Then, when everyone is full and doesn't care, he brings out the less expensive wines. But you have kept the best until now!" 11 This miraculous sign at Cana in Galilee was Jesus' first display of his glory. And his disciples believed in him. 12 After the wedding he went to Capernaum for a few days with his mother, his brothers, and his disciples. 13 It was time for the annual Passover celebration, and Jesus went to Jerusalem.(NKJV) In the temple...

Words: 1488 - Pages: 6

Premium Essay

Middle Tennessee Research Paper

...nation, Middle Tennessee is a perfect destination for your summer trip. From museums to fine wine to great music, come and explore all that the area has to offer this summer. While you can’t go wrong with any Middle Tennessee trip choice, here are a few of our favorites. 3. Columbia Located just 45 miles south of Nashville, Columbia has much to offer the historically minded traveler. With over 90 buildings that have already passed the centennial of their construction, Historic Columbia Square features many unique shops along its cobblestone streets....

Words: 1088 - Pages: 5

Premium Essay

The Yellow Wallpaper, Young Goodman Brown, a Cask for Amontiago

...takes place in a prison like environment and each protagonist is suffering from a form of insanity. The story “The Yellow Wallpaper” by Charlotte Perkins Gilman takes place in the late 19th century , which anchors it in a very specific historical moment in terms of women and their perceived abilities. The narrator and her husband John are renting a beautiful, isolated estate for the summer. The narrator says the house is “The most beautiful place! It is quite alone, standing well back from the road, quite three miles from the village. It makes me think of the English places that you read about. For there are hedges and walls and gates that lock, and lots of separate little houses for the gardeners and people” (Gilman pg.552). It’s a fancy house but more saliently, it stands back away from the road and contains many "locks" and "separate little houses." Overall, this is a very isolating place. It’s separate from the road and therefore could be considered separated from society; the house itself is described as a place that binds and restricts. Within the house the narrator is primarily confined to a “big, airy room….with windows that look all ways” (Gilman, 552). This room is a converted nursery with the grimy yellow wallpaper still on the wall. In keeping with the theme of isolation and restrictions the windows that look out everywhere are barred preventing any sort of escape, and the bed is nailed down to the floor. The narrator is able to see but not participate in what...

Words: 1379 - Pages: 6

Free Essay

Hungary and Food

...Food culture ..................................................................................................... 2 I. Service styles and table etiquette and food taboos ....................................... 4 I. Therapeutic uses of food and wine & traditional therapies involving food and herbs ................................................................................... 5 I. Food and wine within the main religion of the group ....................................... 5 I. Food and holidays .......................................................................................... 6 I. References .................................................................................................. 7 I. Geographic and History Have you been Hungary? Have you tried Hungarian food and wine? If you are not, we will show you everything that related to Hungarian food and wine as much as we can in this study. Hungary is a landlocked country, which located in the middle of Europe. Even though Hungary does not have a big wide land, it has a very fertile land, which grows wheat, corn, rye, potatoes, and some fruits. In addition, advantageous climate and enough water also are provided to farmers...

Words: 1745 - Pages: 7

Free Essay

Hospitality

...WK5 Hosp Sommelier: Beer and Wine from Microbreweries – Wineries The benefits of being a Wine Sommelier are vast including having the knowledge of the many different wines that are available, the way they are prepared, the regions they come from, what scents and flavors they have, how to pour and much more. Usually someone who is in this profession has a very high interest in making people happy by pairing the absolutely best wine with their food or just for having friends over. Some go on to have their own vineyard are open restaurants that feature their own brand of wine. The benefits for Beer Sommeliers are things such as being able to give the customers the best beer to go with their steaks or cheese just like wine but they believe the beers carbonation lifts the fat and flavors of the cheeses off your palate to give you a fuller and richer experience. The Beer Sommelier can even tell you what to bring to a house party or tailgate event. Most people who are that interested in knowing everything that has to do with beer go on to open their own microbrewery or pub restaurant after practicing at their own house. Usually it takes years to be able to find the blend that is different from what is on the market now. The Challenges facing them are mostly too much rain, heat or other climate issues for grapes to make your wines, the financial obligation that comes with upkeep on your breweries or wineries. Keeping the same flavor from bottle to bottle and making sure you...

Words: 805 - Pages: 4

Premium Essay

Sysco Heading Research Paper

...Sysco Heading (as per Spring issue) -ADVERTISING FEATURE- Heading: Magnificent Madison’s Sub-heading: Madison’s Grill serves up the very best in a comfortably elegant atmosphere. Edmonton’s Union Bank Inn, located on Jasper Avenue, is a classic and beautiful brick structure, originally built to house the Union Bank of Canada in the early 1900s. Many incarnations later, it was transformed into a chic boutique hotel, and one of its many high points is the exquisite dining area, Madison’s Grill & Vintage Room. Madison’s décor is modern, but retains touches of the century-old character, such as the inviting fireplace. There is seating for 70 people. Weather permitting, eat al fresco on the adjoining terrace. The Vintage Room, for intimate...

Words: 637 - Pages: 3

Free Essay

Coca Cola

...cheaper than DK 40-50 customers a day not willing to support local Mc Kinnon Furniture ( house décor ) – 1201 Western Ave, Seattle WA 98101 Furniture firm but use its vendor’s products to decorate: bowl, tongs, spoon, and vase,.. Display both pottery and wood products Willing to support local Price rang $25-$300 (wood and pottery) No wine stopper See images for comparison with DK’s Sell products by sending email to the owner Ventures Gifts For Good ( Pike Place Market) – 1501 Pike Place, #521 Pike Place Market, Seattle WA 98101 All handmade, support local, variety of products and designs Must be unique 40-50 customers a day Price range: 15-90 (wood stuffs) 6-2500 (for all) Wine stoppers (images), much cheaper than DK Contact to sell products: washingtoncash.org Wine World and Spirits (winery, wine shop)- 400 NE 45th #130, Seattle, WA 98105 Wood products (images) Price rang: up to $50 Wine stoppers: cheaper, sell the whole set Not really willing to sell high quality of product (wine stopper) since the customers usually do not buy stopper from them Additional information but important We went to a large wine distributor named Washington State Wine Commission located at 1201 Western Ave., Ste. 450 -They give us a package that has all the information about the consumption of wine nowadays For both winery ad the wine distributor place: -the number of wine consumption is higher, especially in Washington state -Around 800 wineries in WA -3 kinds...

Words: 312 - Pages: 2

Premium Essay

Nonr

...Regular 9.5 Welcome to Carrabba’s, a restaurant rooted in a passion for the best food made to order from the freshest ingredients, and the Italian hospitality of founders Johnny Carrabba and Damian Mandola. We remain true to our roots today, and invite you to experience the difference it makes. Thanks for taking a seat at our table. Cozze in Bianco Steamed mussels in white wine, basil, lemon butter Small 8.5 / Regular 11.9 Served with a cup of our homemade soup or a side salad, and your choice of the vegetable of the day, garlic mashed potatoes or cavatappi amatriciana. Mozzarella Marinara Grilled Bruschette** MARSALA Topped with mushrooms, prosciutto and our Lombardo Marsala wine sauce WOOD-BURNING GRILL Chicken Bryan Topped with goat cheese, sundried tomatoes and a basil lemon butter sauce Small 14.9 / Regular 16.9 Hand-breaded and lightly fried Small 7 / Regular 9.5 With the Chef ’s fresh toppings of the day 8.5 Chicken Sirloin* Small 14.9 / Regular 16.9 Small 16.5 / Regular 18.9 Shrimp Scampi Zucchini Fritte Crab Cakes Spiedino Di Mare Garlic, white wine and lemon butter 10.5 Lightly battered and fried, with roasted garlic aioli Small 7 / Regular 9.5 Two cakes made with jumbo lump crabmeat, with our roasted red bell pepper sauce 10.5 Pork Chops* Small 15.9 / Regular 17.9 Shrimp or sea scallops coated with Italian breadcrumbs, grilled and topped with lemon butter sauce Veal* Small 15.9 / Regular 17.9 Shrimp 17 / Shrimp...

Words: 1832 - Pages: 8

Free Essay

The Lun Bawang Tribe

...THE LUN BAWANG TRIBE WAS FORMALLY CALLED THE "MURUTS" BY THE BRITISH ADMINISTRATION BEFORE AND DURING THE COLONIAL DAYS.THE RAJAH BROOKE ADMINISTRATION REGARDED THE LUN BAWANGS AS ONE OF THE FIERCEST AND THE WORST OF ALL THE TRIBES THEY ATTEMPTED TO PACIFY. In 1900, Vyner Brooke brought a force of about a thousand men to go into the mountainous Lun bawang country hoping to catch the rebellious chiefs. They fought in the jungle but could not pin the natives chiefs because of the terrain and thick jungle.Although they failed to catch the chiefs, they burned about 20 long houses before they left the highlands. The Brooke administration would not permit other people to go up among the tribe for fear of being killed because these natives were fierce headhunters.When they left their old life ways and belief and embraced Jesus Christ, the Lun Bawang became the cleanest and the best tribe of Sarawak.Today, many Lun Bawang are highly educated. Every 1-3 of June every year, the Lun Bawang Association of Sarawak organizes "THE LUN BAWANG FESTIVAL- OR ACO IRAU LUN BAWANG". The Lun Bawang has a rich cultural history. At the same time, they were on the verge of extinction if not for the arrival of Christian missionaries as early as 1928. Before this, they had been in contact with ancient traders from China especially for the huge jars or porcelain needed in their burial rites. We can still find these artifacts in the ancient grave yards. They also came into contact with the Brunei...

Words: 3518 - Pages: 15

Free Essay

Little Riding Hood

...have!’’ little red riding hood said. ‘’ All the better to eat you with’’ the wolf said. Little Red Riding Hood knew that it was not her grandmother, but she also knew that if she tried to run away, the wolf would try to capture and devour her as he did with her grandmother. So she decided to pretend that all was as usual. ‘’ I think you mean all the better to eat the cake and drink the wonderful wine I have brought with me.’’ little red riding hood said. The wolf immediately noticed the aroma of cake and could not resist the temptation. ‘’Oh, sorry you are right, darling. Come closer and give your grandmother a piece of cake and some of that lovely wine, I am very hungry.’’ the wolf said. Little red riding hood did not dare to go any closer to the wolf, so she took the bottle of wine from the brown hamper and threw it at the wolf as hard as she could and ran out of the house. The bottle of wine hit the wolf’s face and he could not see anything for approximately thirty seconds because he got the wine in his eyes. The wolf ran with such trouble to the bathroom to wash the wine off his face. ‘’ You little bastard! I will kill you!’’ the wolf shouted. Little red riding hood ran away as fast as she possibly could to get some help, but suddenly she stumbled over a big stone. She fell and immediately felt a tremendous pain coming from her right foot, she was sure it was broken. She heard something running very fast, it was the wolf. Little red riding hood thought that the wolf...

Words: 688 - Pages: 3