...HOUSE OF TATA The Business Agricultural Products Base Metals Non-Metallic Mineral Products Chemicals Construction & Allied Activities Electrical and Non-Electrical Machinery Electricity & Non-Conventional Energy Electronics Services Shipping & Exports Hotels Financial Drilling Real Estate Other Watches Pulp & Paper Press Engineering & Locomotive Vertically integrated Focus in domestic market (India) Resources Financial Capital Managerial Expertise Business Network Established brand Structures, Systems & Processes Corporate communication Weekly cross-company director’s meetings Autonomous business unit operations Uniform Policies across the Tata Group SBU’s annual contribution system (franchise) J.R.D. Quality Value Award Uniform code of conduct High quality Ethical business practices Recruitment process Hand picking chairmen Head hunting talented individuals for SBUs (Tata Administrative Services) Controlling interest 0.01 to 15% in current SBUs 25-50% in new ventures Investors with +26% have legal right to block take over resolutions Strategy .Convert Tata Group into a tighter, leaner organization to deliver a stronger collective identity. Synergize Merge Tata’s 3 electric companies Divest Loss Making Tata Oil Mills Company Ltd. Increase SBU’s control/ownership Purchase equity in SBU’s Branding SBUs adherence via contribution system Promote brand in foreign markets ...
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...House of Tata – Acquiring a Global Footprint Group 1 Bhuvan Bajaj Karan Bahl Raki Jain Trivikram Apte Vinayak Pareek Yan Yan Huang House of Tata – Acquiring a Global Footprint Executive Summary What and how did TATA emerge as a Multi Brand? Founded in 1868 by Jamshetji N. Tata as a trading firm Textiles in 1874 India’s first luxury hotel in 1903 First private steel company in 1907 First airline in 1932 First software firm in 1968 Liberalization of the Indian Economy and the changes that it brought to TATA’s way of doing business Ratan Tata becomes chairperson in 1991 • • First objective: Streamline group portfolio Some groups diversified and others organized around seven sectors 2 Major global expansions In 2000, Tata groups started internationalized operations and 65% of collective revenues were expected to come from outside India 1. Tata Consultancy ServicesWhy TCS, the group’s tech and consulting giant underwent its evolution at a much faster rate than the other Tata companies, in a sense became more global. And they perceived more growth in the foreign market and had to expand globally, TCS accounted for $27.8 billion of Tata’s $59.5 billion market capitalization as of August 2007 2. TitanExpanded globally but suffered high losses thus established itself as an NRI brand, especially in the Middle East. 3. Indian Hotels Company – TAJ Hotel Group Began globalization in 1982, Tata purchased 51 Buckingham gate and St. James court hotel which was later branded as...
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... PG-B 066 “If you cannot make it greater, at least preserve it. Do not let things slide. Go on doing my work and increasing it, but if you cannot, do not lose what we have done already.” -Jamsetji Tata to his son Dorab on his deathbed. Jamsetji Nasserwenji Tata was a visionary. More than a century ago he laid the foundation of the business that now stretches across 7 business sector, 80 countries, and 6 continents and touches a millions of lives inspired by his desire to see India as one of the world most advanced nations. Jamsetji Tata had three great ideas of his life: setting up an iron and steel company, generating hydroelectric power and creating an institution that would tutor Indians in the sciences. He conceived of policies and institutions far more advance than that of his times. He was born into a Parsi family of priests. He followed his father’s footsteps into business as his father was the first one in his family to start a business. He graduated with the green scholar from Elphiston College in Bombay and worked for 9 years with his father. There he learned about commodities, markets, trading and banking before starting his own company Tata & Sons, which is now Tata Sons. He made a detailed study of Lancashire cotton mills and replicated the idea into his own cottons mills. He set up a mill in Nagpur called empress mills which was based on the name of Empress Queen Victoria. Empress Mills started many innovative...
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...Submission on a Case House of Tata: Acquiring a Global Footprint Submitted by: - Submitted to:- Abhigyan Prof. Vinay Chirania Dipandita Kar Himali Kulshrestha Mridul Tiwari Priyanka Aggarwal Subhashree Roy Vaibhav Singh Summary of House of Tata: Acquiring a Global Footprint The 134-year-old Tata Group with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner. It operates India's one of the largest private steel manufacturer, its largest chain of luxury hotels, and its largest private power utility” (Ellis, 2002). Tata Group is one of India's most prominent and esteemed business groups. Tata Group's cite is substitutable with India's industrialization. The Group dedicated The India her first steel plant, hydroelectric plant, inorganic chemistry plant and produced a reservoir of scientific and technological workforce for the nation. Today, Tata Group constitutes 96 functioning companies in seven business sectors such as, information systems and communications, engineering, materials, services, energy, consumer products, and chemicals. The Group has operations in more than 54 countries across six continents, and its companies export products and services to 120 nations. The Tata family of companies, shares a set of five core values: integrity, understanding, excellence, unity and responsibility Tata Group has played a pioneering...
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...Tata fast facts Headquarters Bombay House 24, Homi Mody Street Mumbai 400 001 India 1868: Tata Sons established by Jamsetji Nusserwanji Tata Tata Sons and Tata Industries Information systems and communications, engineering, materials, services, energy, chemicals and consumer products 2012-13: $96.79 billion (around Rs527,047 crore) 3.9 million Over 100 operating companies 32 on the Bombay Stock Exchange Over 540,000 Over 80 countries 2012-13: $60.7 billion (62.7% of group revenues) Tata Motors Founded Promoter holding companies Areas of business Group revenues Shareholder base Number of companies Listed companies Number of employees International presence International revenues Companies listed on NYSE Board of directors, Tata Sons Cyrus P Mistry, Chairman Farrokh K Kavarana R Gopalakrishnan Ishaat Hussain Vijay Singh Nitin Nohria Board of directors, Tata Industries Cyrus P Mistry, Chairman Farrokh K Kavarana Ishaat Hussain S Ramadorai B Muthuraman Prasad R Menon Ravi Kant KRS Jamwal, executive director RR Bhinge, executive director Leadership Tata Steel: Among the top ten steelmakers in the world Tata Motors: Among the top five commercial vehicle manufacturers in the world Tata Global Beverages: Second-largest player in tea in the world Tata Chemicals: World’s second-largest manufacturer of soda ash Tata Communications: One of the world's largest wholesale voice carriers Pioneering initiatives in India Established the first steel plant Introduced labour welfare...
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...The House of Tata 1. Which if any of the following initiatives undertaken by Ratan Tata do you think were good ideas and why? Were these initiatives creating value or were they just creating more overhead and burdening the corporate portfolio? (65 points) a. Creation of a group brand (should there be a Tata brand? What is the value added of a group brand in an emerging market? What are the pros and cons of this strategy?) 20 points • Yes, more recognizable Ratan Tata was considering several steps that he hoped would give the group a stronger collective identity. The principal of these was for Tata Sons to take responsibility for promoting a unified Tata brand which could be used by all companies that subscribed to the Tata Brand Equity Scheme. Each subscribing company would derive the benefits of the centrally promoted Tata brand and of the Tata affiliation. Tata Sons would require an annual contribution related to each company’s net income in order to meet the costs of the development, promotion, and protection of the unified Tata brand. Ratan proposed that each subscribing company pay a contribution (he adamantly avoided using the term “royalty”), based on its degree of association with the brand.12 Contribution rates would range between 0.10% to 0.25% of a company’s net income before taxes and non-operating income, and would be capped at a maximum of 5% of the profit before tax (i.e., profit after interest and depreciation). Participating companies...
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...LITERARY ANALYSIS TITLE: The Other Woman AUTHOR: Virgillo R. Samonte He was born from Laoag, Ilocos Norte. He was born on March 31, 1944. And died on July 12, 2009. REGION: I (Ilocus) SETTING: Old house in Laoag PLOT: Exposition Nana Cecelia and her husband Tata Manuel lived with their servant named Loida. Nana Cecelia has a sister named Nana Cora. Complication Nana Cecelia suspects that her husband Tata Manuel is having an affair with Nana Cora that’s why Nana Cora left the house and Tata Manuel is sick and dying. Climax They heard a loud scream from the room of Tata Manuel and they saw Loida holding the dead body of Tata Manuel while crying. Denouement Nana Cecelia screamed at Loida and trying to pull the dead body of her husband. Then Loida screamed that Tata Manuel is hers to. Conclusion Loida is the mistress of Tata Manuel THEME: Loving someone is not dependent on physical aspects instead it is by showing how much you care about that person. CONFLICT: Man VS. Man POINT OF VIEW: First Person CHARACTERIZATION: Tata Manuel – Husband of Nana Cecelia. Nana Cecilia – Wife of Tata Manuel. Nana Cora – Sister of Nana Cecelia. Loida – Servant in the house, mistress of Tata Manuel. VOCABULARY: Bleak - lacking vegetation and exposed to the elements Tattered - old and torn; in poor condition. Enshroud - envelop completely and hide from view. Gnarled - knobby, rough, and twisted, esp. with age. Foliage - plant leaves, collectively. ...
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...Case Analysis – House of Tata: Acquiring a Global Footprint Explain what are any problems or challenges by four major Tata’s businesses; Tata hotel, Tata tea, Tata Steel, and Tata Motor, and justify the solutions for success in business management. Overall, those three Tata’s businesses have commonly objective to increase potential growth of marketing competitiveness, while to broaden management to be higher level of international-scale operation. To be sorted out by each department, Tata’s tea Due to being three times the size of Tata Tea, different economic scale of Tetley becomes a concern distracting firm manager overly focused on acquisition. This proposition corroborated according to the case is that “the senior management of Tetley was virtually unchanged after acquisition2” because the firm was trying to relieve complexity generated after acquisition. Thus, Tata’s tea could better restructure management temporarily from acquisition with supplemented Tetley’s tea to be leveraged buyouts due to managerial mistakes. Which is Tata tea management emphasized on product quality improvement in the long term by focusing on value-added, branded tea, and sales presence in advanced market rather than benefits of shareholders1. This can be noticed from the case that “Tata Tea limited its equity contribution to an amount that we could service on our own without any returns coming for a period of time even though not yet hurt Tata Tea shareholder2. This consequence...
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...Starbucks Entry Mode in India Executive Summary: The following report consists of the entry mode chosen by STARBUCKS to enter the Indian Market of Coffee House. This Report will give you a better understanding about an organization’s require to expand globally. Globalisation plays a very important role for any organization. It helps the company to expand over different areas and connect with different people. The report depicts about the entry mode chosen by STARBUCKS to invade the Indian market. It also briefs about the competitive Environment faced by STARBUCKS to gain the desired market share. It also consists of the Political, Economical, Social and Technological Analysis faced by STARBUCKS and the Corporate Strategy used to survive among the rivalry. This report clearly discusses the Strength, Weakness, Opportunities and Threats faced by STARBUCKS in the Indian Economy and how they have been successful to overcome them. Followed by the conclusion part which states how successful was the chosen entry mode and growth of STARBUCKS in its new market. Vanessasong.(2012).Retrieved from http://blogs.ubc.ca/vanessasong/2012/11/15/doesnt-matter-what-starbucks-sells-india-loves-it/ Table of Contents: Assignment Cover Sheet…………………………………………….………………………………………………………………………………1 Assignment 1 – Research Report…………………………………………….………..………………………………………….…………...2 Project Starbucks India...…………………………………………………………………………………………………………………………….3 Executive Summary……………………………………………………………………………………………………………………………………...
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...Tata Motors is one of the crown jewels of the Tata Group, India's premier industrial house. In the fiscal year 2008 the company sold 585,649 vehicles and had a turnover of INR335 billion (Indian rupees) (US$8.4 billion), making it the largest automobile company in India. Tata Motors had ambitious plans to double the number of vehicles that it sold in a mere five years by maintaining its lead in the booming Indian market and by establishing a greater global presence. The case describes Tata Motors' journey to becoming a global contender. It traces the company's business portfolio and strategy, its dramatic turnaround in 2000-2002, its strengthened position in India in both commercial vehicles and passenger cars, as well as its diversification into international markets through greenfield ventures, as well as acquisitions and alliances - notably the Jaguar LandRover purchase in 2008. In January 2008, Tata Motors unveiled the Tata Nano, priced at INR100,000 or one lakh (US$2,500), the cheapest car in the world. By entering two of the fastest growing areas of the automotive industry (the premium and small car segments), Tata Motors company was firmly on the path to becoming a global contender. Learning objectives: The case has the following objectives: (1) introduce students to Tata Motors - an emerging global player in the auto industry from India; (2) understand and critique the company's domestic strategy to date (including the launch of the Nano); (3) review its international...
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...OTPR PROJECT ON TATA MOTORS LIMITED Group 1: Raviteja Palanki (14S636) Niharika G (14S628) Souvik Sarkar (14S649) Mahalasa Kini (14S623) Sulagna Kakoti (14S650) Soumya Punyamurthula (14S648) 1|Page Brief Introduction: Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013-14. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fifth largest truck manufacturer and fourth largest bus manufacturer. The Tata Motors Group’s over 60,000 employees are guided by the mission “to be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.'' Established in 1945, Tata Motors’ presence cuts across the length and breadth of India. Over 8 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company’s manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company’s dealership, sales, services and spare parts network comprises over 6,600 touch points...
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...An analysis and evaluation of the business model of Tata Group Introduction In the following case we will briefly analyze and evaluate the business model of Tata Group, an Indian giant that is moving into a global powerhouse. We will firstly use the SWOT analysis tool in order to understand the internal and external environment. Then we will strategically position the group with the help of the Porters Generic Strategy which will be followed by an overview of the VRIO model and conclude with looking into the croups portfolio with the Boston Consulting Group (BCG). According to Johnson et all described in their book Exploring Corporate Strategy, ”A business model describes the structure of product, service and information flows and the roles of the participating parties” For example a it is how the description of raw material is being converted to a final product and transferred to the final consumer. SWOT Analysis SWOT analysis is a tool that helps us develop strategic development by creating strategic options and evaluate future planning. This is achieved by identifying and analyzing the most important issues in a company’s environment as well as the strategic capability of an organization. Strengths: * Innovation is one step that Tata has advantage because, the lot of companies the group has helps each other and makes it easier to develop. * Resources are easier to being accessed due to the fact that Tata has a wide range of companies in their portfolio that...
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...Poor brand image of the TATA Nano -------------------------------------------- 5 2.3 Unnecessary Expenses --------------------------------------------------------------- 6 3. Analysis ------------------------------------------------------------------------------------------- 7 3.1 Alarming attrition rate of executives ------------------------------------------- 8 3.2 Poor brand image of the TATA Nano ------------------------------------------ 9 3.3 Unnecessary Expenses 4. Criteria of Evaluation ------------------------------------------------------------------------ 10 5. Alternatives ------------------------------------------------------------------------------------- 11 5.1 Managing Employees’ motivation in challenging times -------------------- 12 5.2 Reduce attrition rate by increasing salary --------------------------------------- 13 5.3 Managing perceptions and TATA Nano ----------------------------------------- 14 5.4 False perceptions by means of prestige pricing ----------------------------- 15 5.5 Reducing costs by relocating production lines ------------------------------ 16 5.6 Country of origin effect --------------------------------------------------------------- 17 6. Recommendations and Justifications ------------------------------------------------- 18 6.1 Managing Employees’ motivation in challenging times -------------------- 18 6.2 Managing perceptions and TATA Nano ------------------------------------------...
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...vehicles, power, telecoms, information technology and hotels) by fostering innovation and business excellence, while proactively pursuing inorganic growth opportunities in emerging and developed markets. Diversification provides Tata with tangible and intangible economies of scope and the ability to leverage diverse talent pool to innovate across businesses. Tata’s companies are able to develop competitive advantage in their respective products and markets by tapping into the Tata brand, abundant supply of low cost labor, technology expertise, and natural resources in India, and leveraging the cash generation capability of the Tata group to exploit acquisition opportunities. Tata group companies have continued to distinguish themselves during the global economic downturn. Rather than exclusively focusing on operational transformation and cost reduction, Tata’s companies made bold investments to expand their global footprint by entering into new products and markets (acquisition of Corus steel in US, acquisition of Jaguar Land Rover, launch of Tata Nano in India, etc.) A SWOT analysis of Tata (see Appendix 1) clearly reflects that Tata focused on capitalizing their own areas of strength to exploit opportunities. As one of the largest business houses in India, Tata is uniquely positioned to leverage its brand name, work through dynamics of emerging markets, generate capital to fund acquisitions through internal accruals and external capital markets, and get access to acquisition targets...
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...includes the manufacturing of trucks, buses, passenger cars, defense vehicles, two-wheelers, etc. The industry can be broadly segmented into the Car manufacturing, two-wheeler manufacturing and heavy vehicle manufacturing units. The major Car manufacturer are Hindustan Motors, Maruti Udyog, Fiat India Private Ltd., Ford India Ltd ., General Motors India Pvt. Ltd., Honda Siel Cars India Ltd. Hyundai Motors India Ltd., Skoda India Private Ltd., Toyota Kirloskar Motor Ltd. The two-wheeler manufacturing is dominated by companies like TVS, Honda Motorcycle & Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc. The heavy motors like buses, trucks, defense vehicles, auto rickshaws and other multi-utility vehicles are manufactured by Tata-Telco, Ashok Leyland, Eicher Motors, Bajaj, Mahindra and Mahindra, etc. The Indian Automobile Market growth is expected to grow at a CAGR of 9.5 percent amounting to Rs. 13,008 million by 2010 which is a big in number. The Commercial Vehicle Segment has been contributing to the automobile market to a great extent. So as in passenger luxury cars now many foreign companies like Mercedes, Suzuki, Chevrolet, Honda, Mitsubishi, Toyota, Hyundai etc. have been investing in the Indian Automobile Market in various ways such as...
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