...Household Products Limited Q1. No, the company should launch nationally. The data to support this is as follows: The actions we suggest for this product are: i) Change the fragrance – jasmine is so been there done that ii) Maybe target those segments where Jaimala is not a leader iii) Use the non-animal fat appeal in a different way; appeal to the animal conservationists, the self-styled Maneka Gandhis and those who have an issue with rubbing animal products all over themselves. Q2. Process followed to introduce the new product 1) Idea generation a. High price sector b. More profitable, faster growth 2) Concept development a. Perfume section selected out of soaps with medical benefits, perfumed soaps and soaps with cosmetic appeal b. Jasmine has connotations of luxury c. New added benefit- Purity- made from pure vegetable oil 3) Business Analysis a. Feasibility report b. Pricing- Rs. 7.50 per cake 4) Product & Advertising development a. 2 different jasmine perfumes developed b. Product test- Comparison with each other and with Jaimala, 3 panels of consumers consisting of women in the age group of 18-35 years chosen. One of the perfumes was found to be superior to the other and marginally more preferable than Jaimala’s. This perfume was chosen. c. Advertising campaign- focus on purity and luxury 5) Test marketing a. Indore and Hyderabad...
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...market his product. He has no knowledge in finance or management skills. He begins to gather information about what it takes to start a business. He learns it’s best to consult with a lawyer or an account about regulations, taxes, job offers and legal matters. The three different business organizations which are, sole proprietorship, partnership and corporation. Making the decision which organization would best help him succeed and serve his customers. Introduction to Business Starting a business is important to seek a lawyer or an accountant. Having knowledge on the legal forms of business will help the business owner with regulations for the locations were you would open his establishment, and how to prepare their yearly taxes. Research the location for information on the culture that occupies the area and know what kind of products they like and want. It would be beneficial for your customers and profitable for the business owner. Also by having a business in whatever location it will open up job opportunities for the people. (AIU Online Course Material) An inventor enjoys doing little jobs around the house by, cleaning, fixing minor repairs and remodeling. He has a product that he wants to market, but has very little knowledge on financial and management skills. He doesn’t have much money to start his business. He believes that his home appliance would be ideal for the household and business owners as well. Knowing there are other products similar to...
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...Case Analysis : Harrington Collection Submitted by Medhavi Verma PGP20125490 Internal Analysis Overall Objective: To provide preeminent brands for women desiring elegant, high-end fashions. Overall Strategy: Differentiation Target Market: Affluent, fashionable, college- educated, professional women ages 25-60. Each division focused more narrowly on a specific TM. Positioning: Lifestyle branding strategy, wearing the label is a sign of status Product Objective: To provide the highest quality clothing that offers a lifestyle of prestige and status Strategy: Product Differentiation Tactics: All 4 divisions include: Harrington Limited,Sopra, Christina Cole, and Vigor. No private label brands. Price Objective: To increase market share and profit margins Harrington Limited: $500-$1,000 Sopra: $400-$800 Christina Cole: $300-$700 Vigor: $150-500 Promotion Objective: To provide convenience to retailers, and help them obtain and sell the brand Strategy: Push Tactics: Retail sales force well trained; Offer channel partners more support and incentives than most manufacturers; Offer retailers valuable inventory and sales advice. Channel Objective: To provide convenience to both retailers and final consumers by offering the Harrington collection at only the best retailers or directly through e-commerce Strategy: Dual channel strategy Tactics: Company owned retail...
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...Brighter Horizons Godrej Consumer Products Limited Annual Report 2010-11 Contents Performance Highlights Board of Directors Chairman’s Address Managing Director’s Address Management Discussion and Analysis Corporate Governance Economic Value Added Director’s Report and Annexures Financials Consolidated Financials Subsidiary Information u/s 212 Notice of AGM 4 6 8 10 12 29 51 53 65 111 145 147 1 Vision “We are dedicated to Deliver Superior Stakeholder Value by providing solutions to existing and emerging consumer needs in the Household & Personal Care Business. We will achieve this through Enduring Trust and Relentless Innovation delivered with Passion and Entrepreneurial Spirit.” 2 Our Promises Enduring Trust Deliver Superior Stakeholder Value Entrepreneurial Spirit Passion Relentless Innovation 3 Performance highlights 4000 3643.0 3500 3000 2500 2041.2 2000 1500 1000 500 0 470.1 489.6 562.7 953.2 699.7 1393.0 1102.6 400 300 200 100 81.8 0 88.4 106.9 150.0 182.3 218.5 247.3 700 600 500 400 454.6 300 200 121.3 100 0 89.6 53.3 54.9 172.6 144.0 159.2 339.6 800 713.6 500 600 514.7 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 2000 1725.1 1500 4000 3500 3000 2500 3730.6 350 300 250 216.1 200 323.3 1000 571.5 500 171.6 78.7 122.0 954.7 2000 150 1500 1000 500 68.0 74.2 0 63.9 154.0 303...
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...this system, economic decisions are based on customs, religion and culture.. An Individual’s roles and choices are based on customs of past generations. This economic system often uses bartering and trading of goods although this may be limited because there is very little surplus produced. A disadvantage of this system is that it tends to discourage modern technology and the lack of progress tends to lower the standard of living. As a result modern technology is not prevalent in this type of economic systems The supporters of this type of economy believe that this system offers the advantage of stability and preserves the spiritual and cultural aspects of life. To summarize individuals in this system base their decision on past customs as opposed to having the freedom in making economic choices 2. Market Economy: This system of economy is based on supply and demand. It represents a free market system where persons are free to buy and sell with no restrictions. Consumer demand is governed by the so called “demand Law” and Product supply (by manufacturers) is governed by the Supply Law” In a free market set-up, an equilibrium between demand and supply is achieved whereby product (or service) consumption quantity and trade price of products (or services) is...
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...department. iii. Adds variety to the merchandise offered by the store. iv. No cannibalizing of sales of existing product lines of the stores. iv. Reduced cost of establishment. v. Increased customer traffic. 5) Vertical Marketing system i A distribution system in which the producers, wholesalers, & retailers act in a unified manner to facilitate the smooth flow of goods & services to the end user. ii One channel member owns the other or has contracts with them. 6) Consumer Cooperatives i. Retail operations owned & managed by its customer members. ii. A group of customers invest in the retail operations in return of stock certificates, which entitle them to a share in the profits of the retail store. b. STRATEGY,MIX BASED RETAILERS Depending on the strategic mix retailers adopt, they can be classified into two groups: A. Food oriented Retailers, 1) Convenience stores, i. Small stores located near residential areas. ii. Open long hours, seven days a week, & carry a variety of products with limited assortment of merchandise. iii. Operate in 3000-8000 sq. area. 2) Conventional supermarkets, i Similar to departmental...
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...Colgate Mazbooth Daath rakhe surakshith The Colgate Rural Initiative, targeted at rural areas with a population between thirty and a hundred thousand people, aimed at disseminating information and spreading the message of oral hygiene to children and their families in schools and rural centres. To this effect, Colgate conducted dental check ups in along with various activities at schools. The dental check up camps were supervised by teams of dentists and organisers who interacted with over 1 lakh people teaching them the benefits of oral hygiene. Children were targeted through “infotainment” – activities that included interactive activities like essay writing and painting competitions centred around the “Spread a Smile” theme. Colgate, a company also tied up with ITC E-Choupal and Rotary to spread the message of dental care and oral hygiene to villages across India. The campaign successfully targeted over 156 villages in Uttar Pradesh in association with Project Disha and 36 villages in Maharashtra. In addition, dental camps were also conducted in the Dussera Mela at Kota. Dental checkups and school activities have succeeded in spreading the message of 'Zero Tooth Decay' to children and adults in around 433 villages and towns, bringing a brighter, bigger smile to rural India. This grass root initiative went a long way in helping Colgate touch base with consumers in the interiors. Abstract Promotion of brands in rural markets requires the special measures. Due to the...
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...Economic Environment: Unilever Bangladesh Limited Unilever Bangladesh Limited, an undisputed giant maintaining unprecedented trust and loyalty among its consumers since 1964. Although Lever Brothers India limited was conducting operation throughout unified Indian subcontinent up until the The Partition in 1947; and Lever Brothers Pakistan limited till the liberation war of 1971, the Unilever Bangladesh Limited truly embodied the essence of this country in 1971. The company was already a successful enterprise; and like any successful company, it grasped the whole concept and characteristics of Bangladeshi economy: people’s income, their spending pattern and their purchasing power. Let’s quickly familiar with the Bangladeshi economy. First of all, as I mentioned earlier that Bangladesh is a developing country and it has the 8th largest population on earth. It is facing many challenges of 21th century. Despite all that, it has constant economic growth. According to CNN Money, Bangladesh ranked 5th on their GDP growth rate chart. Capitalizing on the situation, Unilever Bangladesh Limited devices its strategies and goals accordingly. Affordable product line with great value for money: this is the whole business perspective in a nutshell of Unilever. Lifebuoy, Lux, Dove, Sunsilk, Clear, Pepsodent, CloseUp, Fair & Lovely, Pond’s, Rexona and Axe in personal hygiene section; Surf Excel, Wheel, Rin Power White and Vim filling the needs of household section; and Pureit, Brooke Bond Taza...
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...first in Europe to bounce back”. Consumer confidence wavered slightly in late 2013 due to uncertainty about transition to the Euro. But the changeover in early 2014 worked relatively well, with little immediate price or inflation rises and, as a result, optimism returned. According to a recent study of consumers and households by the Swedbank Institute of Private Finance, 37% of Latvians believe that there were no significant changes to their family budgets in 2014; 30% believe that their financial situations improved; and 30% believed their financial situations got worse. Compared to 2013 results, Latvians were clearly more optimistic. At the same time, the same study identified consumers’ primary concerns over the coming short term. These included rising electricity costs (cited by 72% of respondents), rising food costs (57% of respondents) and rising housing costs (48% of respondents). According to Swedbank’s Evija Kropa, “The food and housing costs are at the top of priorities in household budgets, accounting for the most important part of the budget. Consequently, any changes in these costs have a direct and instant impact, which is a concern to most households. On the other hand, being braced for the increased cost of electricity...
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...and discusses the appropriate market segmentation criteria for manufacturer of household furniture for homes. Firstly, the terms of marketing and marketing segmentation will be defined. The discussion will dwell on the step of market segmentation which are the bases for segmenting consumer market, this include the geographic base, demographic base, psychographic base and behaviorist base. The easy will also explain how marketers can cover the whole market through undifferentiated, differentiated and concentrated marketing. Lastly, in conclusion, will summarize on how a manufacturer of household for homes segments the market. Marketing is the one key functions of management which is largely concerned with what is going out of the organization than what is happening internally. Marketing involves a set of well integrated activities in which the organization resources are directed to opportunities in the environment and these opportunities include: customer needs, technological breakthrough and failures of competitors. Kotler, P (2003) defines marketing as a process of planning and executing various activities including pricing, promotion, distribution with the aim to create exchange that satisfy individuals and organizational goals. The social definition of marketing is the process by which individuals and groups obtain of what they want and need through creating, offering and freely exchanging products and services that are value to others. According to Kotler, P. (2006) Market...
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...The Textile Apparel & Clothing Industry in India Market Research 2009 Market Research on Textile Clothing & Apparels Prepared for Italian Trade Commission, Trade Promotion Section of the Consulate General of Italy Mumbai By ACE GLOBAL PRIVATE LIMITED NEW DELHI, INDIA Table of Contents 1. Introduction................................................................................................................... 1 1.1 Objectives ................................................................................................................... 1 1.2 Coverage ..................................................................................................................... 1 1.3 Methodology ............................................................................................................... 2 Secondary Research ...................................................................................................... 2 Primary Survey .............................................................................................................. 2 1.4 Draft Report ................................................................................................................ 3 2. Market Characteristics................................................................................................... 4 2.1 Market Size ................................................................................................................. 4 2...
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...1. INTRODUCTION 1. BACKGROUND COMPANY Superior supermarket is the one of division of Consolidated Hall. Consolidated Hall is a privately owned wholesale and retail food distributor. In year 1959, the Hall Consolidated was formed. In year 1970, the first retail grocery store chain was purchased. The superior supermarket chain was acquired in 1975.The Hall distributed food and related products to some 150 company owned supermarket units operating under three supermarket chain names through 12 wholesale distribution centers.By year 2002 also,1,100 independent store also supplied by Hall distribution in Unites States. In the year, the sales were $2.3 billion. In supermarket chain owned by Hall consolidated, Superior supermarket is the smallest compared to three supermarket chain in Hall consolidated. The superior gained with sales of 192.2 million in year 2002.In trade areas with small cities and towns in South Central Unites States, the superior served them conventionally. The median size is about 44,000 square feet in United States. So the superior is considered small because the areas of the superior supermarket just cover about 20,730 square feet. Even though the size is small, the superior was the number 1 or number 2 in ranking of supermarket chain in each of its trade measured by market share. The figure 1.1 below had shown the front view of superior supermarket. Figure 1.1: The view in front of Superior Supermarket...
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...businesses thus far? Think of the products that have been designed for couples with no children and for individuals living alone. Think also of the working woman phenomenon. What does that mean in the long run for businesses? From the point of view of the couples with no children, the businesses can target this segment with luxury and stylish goods. Goods of conspicuous consumption will have acceptance in this segment. Stylish products and products that made a statement about the affluence of the persons using it should be targeted at this segment. Moreover, the businesses that are targeting this segment should position their brands as premium. The promotion communication should stress on images luxury and opulence. New products in these segments have potential for high profitability. The working woman phenomenon means that products targeted at the working woman like clothes, cosmetics and cars for women have good potential. In addition, as she can spend less time at home, there is market for products like instant food products and day-care for children. 2. What is the significance of the fact that two of three of the married couples with no children at home are over 50? What market opportunities does that create? This means that this market segment has high disposable income but is aged. This means that the products must be designed for people that are old and feeble. Products may also be targeted at persons have geriatric diseases like arthritis. Products that are modified or adapted...
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...Summary Product Description/Objective This candle holder is a bottle neck pillar candle holder offered by Pier 1 Imports. The candle accessory is decorated in abstract design in neutral colors. Pier 1 Imports searches out artisans throughout the world to help them find and develop and develop fashion trends designed specifically for their customers. Target Audience The primary customers are those who enjoy decorating their home with a desire for distinct décor and good value. The target market for this product from Pier 1 Imports is women ages 25-34. These consumers are combining purchased goods, such as this pillar candle holder with their own home décor ideas to complete the look of their home. These consumers are generally either impulse buyers or they are purchasing under limited decision making, where they have done a surface research of different candle holders that have piqued their interest. Competition Current competitors for Pier 1 Imports include box retail stores such as Walmart and Target, large retail stores such as Bed, Bath & Beyond and IKEA and specialty stores such as Yankee and Crate & Barrel. Pier 1 Imports is positioned to handle competition through at least two forms of sustainable competitive advantages. First, Pier 1 Imports has built the brand and made a very good brand for themselves. Pier 1 Imports is iconic with home décor and is pretty much a household name. Many households in America, have at least one product in them from...
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...Introduction M&S is one of the UK’s leading retailers they sell stylish, high quality, clothing and food products, footwear, accessories, and household products. M&S is responsibly sourced around 2,000 globally Over the last 129 years M&S has grown from a single market stall to become an international multi-channel retailer. (M&S, 2013) Marks and Spencer is a major British retailer which was founded in 1884 and operates 766 owned and franchised stores in the United Kingdom; and 418 owned and franchised stores in 51 territories in Europe, the Middle East, North Africa, and Asia. Type of business M&S is an international business because it is located in various other countries with the United Kingdom and 418 owned and franchised stores in 51 territories in Europe, the Middle East, North Africa, and Asia. M&S is in the private sector organisation because it is part of the national economy made up of private enterprises. It includes the personal sector (households) and corporate sector (companies), and is responsible for allocating most of the resources within an economy. See also public sector (business dictionary, 2013) M&s is a large size business because there are more than 250 employees, M&S has up to 82,000 employees and the majority of the people are in the UK. M&s is in the tertiary sector because they are providing services to individuals and business an example of the type of service M&S would provide is they could provide fresh lingerie this would include:...
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