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How Are You

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STRENGTHS * McDonalds has built up huge brand equity. It is the No. 1 fast-food companyby sales, with more than 31,000 restaurants serving burgers and fries inalmost 120 countries. Sales, 2007 (11,4009 million), 5.6% sales growth. * Globalization: 31,000 restaurants serving 120 countries. Of the 31,000restaurants at least14,000 restaurants in the US * Good innovation and product development. It continually innovates to retaincustomers in the business * Large amounts of investment have gone into supporting its franchise network,75% of stores are franchises * http://www.scribd.com/doc/43910055/SWOT-Analysis-on-McDonald * . The brand name and its packaging has been already recognized and accepted by many children ages 3 to 5 in all parts of the world * McDonald’s is a community oriented company, as well as it is socially responsible business. (Ronald McDonald House Facilities provides free extensive financial, education, dental and medical assistance to billions of children all from all parts of the globe). * The company operates more than 23,500 restaurants in 109 countries in worldwide. * Around 85 percent of McDonald’s restaurant businesses world-wide are franchised. The food-brand has been known as leading fast food and restaurant since 1997. Its global locations such as airports, cities, highways, theme parks and malls attract many busy people such as students, professionals and employees. * McDonald’s has efficient line assembly of food preparation which is orderly and clean * The company always ensures the quality and freshness of food they serve to the customers. It uses only 100% pure USDA inspected beef and chicken, without any fillers or additives; as well as only fresh eggs. All the foods are coming from only certified food suppliers. * McDonald's has its own brand processed items such as Dannon...

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