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How Can a Website Scale Up Your Business

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How Can a Website Help You Scale Up Your Business?

Maintaining some form of online presence has grown exponentially important for small businesses in today's worldwide marketplace. Figures from the National Small Business Association show that 82% of business owners rely on a traditional website to help promote themselves online, with an increase in the number of mobile websites at 18%. These sites can vary, offering simple promotional attributes to selling goods and services online directly through their page. Either way, this method of marketing and distribution is a vital ally in helping to scale up your business, especially with an estimated 70% of consumers doing their shopping online in 2013.

You may be intimidated, you may even be unsure of where to begin, or afraid it's going to cost too much to implement. Fear not, starting and maintaining a website is easier than ever and will go a long way to helping your business reach customers and thrive online.

Build the Right Website

Merely having a website doesn't necessarily benefit you or your business if it's not compatible with your product or your brand. A good website is tailor-made to reflect the company that it's intended to market. Think of it as a virtual storefront window. Your website is the first thing people see online when they are looking at your business. Therefore, your site has to be built as a business tool and should exhibit what your company has to offer in a clear, concise, and easy to navigate manner. Be thorough about the information your site provides and of course, use common sense. If you're a restaurant, then make sure your customers can see a menu, even if you don't offer take out. Advertising is the top priority here and you want to make sure you get that consumer to commit to patronizing your establishment or online store.

The “right website” should also be eye-catching

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