...MTV Networks: The Arabian Challenge 1. Question 1 Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? First of all, it is impossible to talk about groups of people without generalizing. At this point it must be emphasized that there is not just “one” Arab culture or society. The Arab world is full of rich and diverse communities, groups and cultures. Each of the Arab countries has different perspectives. That’s why differences exist not only among coun- tries, but within countries as well. With 22 countries formed, the Arab region has in some parts the same religious, politics and ethical views and some are totally different Some people would say that it is known for reacting, and some think over reacting nega- tively to controversial content. For example, within the Arab’s there are three types of religions, Judaism, Islam and Christianity; so these make some things acceptable in some countries and in others not. Furthermore the Middle East offered a huge population of youth with a rich and diverse culture. And exactly these young people can be seen as the target group of MTV. But you also have to be aware in which parts of the Arabian world you are, because religion, for example, is one of the most important aspects on Arabs’ lifestyle, and has something to do in almost every decision Arabs’ take. Not only political...
Words: 1330 - Pages: 6
...Research MTV Networks: The Arabian Challenge This case was written by Debapratim Purkayastha, IBS Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2008, IBS Center for Management Research. All rights reserved. To order copies, call +91-8417-236667/68 or write to IBS Center for Management Research (ICMR), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad 501 504, Andhra Pradesh, India or email: info@icmrindia.org www.icmrindia.org BSTR/294 MTV Networks: The Arabian Challenge “[…] MTV has a penchant for airing controversial material and making a mockery of convention. And of course, it’s an American brand… The challenge, therefore, is transforming a notoriously risqué channel into a Middle Eastern-friendly platform for music and creativity without stripping MTV of its edge. It isn’t without some irony that a channel known for angering religious, political, and conservative communities is operating in and catering to a region renowned for reacting (and sometimes overreacting) negatively to controversial content.”1 - Dana El Baltaji, Special Projects Manager, Trends magazine in Dubai, in 2008. “In many ways (MTV Arabia) is the epitome of our localization strategy. It’s a different audience (in the Middle East) but this is what we do -- we reflect culture and we respect culture. The ...
Words: 7109 - Pages: 29
...release, changed the industry more than anyone had ever seen. He single-handedly popularized rock and roll by blending white country music with black rhythm and blues. He made his music fun to listen to and acceptable to listen to by everybody, no matter what race you were. After studying this, I’ve realized how much Elvis has changed my life. The “creation” of rock and roll has had an impact on so many artists in every single genre. Music has always been a big part of my life, and I enjoy tastes in country, rhythm and blues, and rock (in today’s usage of the terms). Furthermore, the creation of rock and roll among other things has helped spurred on the development of an international pop culture. This pop culture, through magazines, newspapers, television, and other forms of media has shaped the youth of America for almost 50 years. I was not aside from this, and remember myself spending summers watching “TRL” on MTV or trying to emulate someone I thought was cool on a channel such as MTV or VH1. By bringing black music to mainstream America, Elvis made it OK for people to be influenced by any type of music, and furthermore allowed the creation of pop culture to take place where it was difficult...
Words: 976 - Pages: 4
...Research MTV Networks: The Arabian Challenge This case was written by Debapratim Purkayastha, ICMR Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. For use by students of Icfai Flexible Learning programs. Not to be reproduced or distributed in any form or by any means. 2008, ICMR. All rights reserved. To order copies, call 0091-40-2343-0462/63 or write to ICMR, Plot # 49, Nagarjuna Hills, Hyderabad 500 082, India or email info@icmrindia.org. www.icmrindia.org BSTR/294 MTV Networks: The Arabian Challenge “[…] MTV has a penchant for airing controversial material and making a mockery of convention. And of course, it’s an American brand… The challenge, therefore, is transforming a notoriously risqué channel into a Middle Eastern-friendly platform for music and creativity without stripping MTV of its edge. It isn’t without some irony that a channel known for angering religious, political, and conservative communities is operating in and catering to a region renowned for reacting (and sometimes overreacting) negatively to controversial content.”1 - Dana El Baltaji, Special Projects Manager, Trends magazine in Dubai, in 2008. “In many ways (MTV Arabia) is the epitome of our localization strategy. It’s a different audience (in the Middle East) but this is what we do -- we reflect culture and we respect...
Words: 7392 - Pages: 30
...Alexander 1.A Opg. 1 Essay/Ovs culture My daily life is constantly influenced by other cultures, because almost everywhere I go Im constantly bombarded with traveling commercials, foreign movies, music, food and people and much more because we are a country of mixed nationalities. But These things are some of the mainly things that has influenced me, and shaped my opinions and thoughts about foreign people and their cultures, for an example, here in Denmark we are very much influenced by the people from the middle east that have migrated to Denmark, and by living with them you start to judge them from what you hear about them and what you see, which is only natural because that’s also have we judge our Danish peers, but here we mostly just judge people individually, so you don’t form a stereotype for your own people. But with foreign people you are quicker to form a stereotype because they talk another language and are different, so you create this distance to them and starts to judge them from what you can see, without actually talking to Them so you start forming this stereotype to them, for an example all there is a stereotype for middle eastern teens, that they are repels that act tuff and are usually not very smart, but then again that’s because people maybe only have been influenced by that kind of stereotype, which is wrong because I know some that aren’t like that, but I could imagine that, that’s how some people judge them. But as I said we are a country of mixed...
Words: 735 - Pages: 3
...modifying the behavior of children and young adults. This behavior can be seen as negative or positive depending on the situation. Children’s development is influenced by many factors but as Lund (2003) noted the significance of the mass media cannot be overstated: “The accumulated experience of media exposure contributes to the cultivation of a child’s values, beliefs, dreams, and expectations, which shape the adult identity a child will carry and modify through his or her life.” Studies investigating Social Learning Theory, done by Baker (2007, p.26) have consistently reported that children can model roles and behaviors seen on television. Media play a significant role in the socialization process, body image, and moral judgments in children and adolescents. Cartoons on television are some of the first factors of socialization in a child’s life. Although many adults feel that cartoons are obviously fantastical, unrealistic, and therefore harmless to children, the research evidence proves otherwise. “According to developmental literature, children before the age of ten years often have difficulty differentiating between reality and fantasy”(Baker, 2007, p.25). Anderson found (as cited by Lund) that students who had regularly watched educational television as children had higher grade point averages than those who did not. Other research has found a more negative influence on children. Lund found that by the time a child is 18 years old he or she will have seen 200,000...
Words: 4134 - Pages: 17
...Final Paper: COMM 202 Jessica Matzell University of Maryland University College 1442 words Herbie Hancock, an American pianist, keyboardist, bandleader and composer believes that for music to grow or become anything, the artist must experiment and try new things. Herbie Hancock's theories allow for the movement of jazz music from the traditional to a more progressive new form. He believes what makes history is what music reflects on. Music has made an impact on all levels in history. The early days of jazz provided many styles, which highlighted the talent and innovation of African American music including Ragtime and Dixieland. Ragtime also contributed to the movement of African Americans to march against racism. Dixieland was a form that made a mockery of how Caucasian people danced. Soul is the movement of power to African Americans, all of which reflected what was going on in history during that time. For traditional jazz to be played in the present time would have no meaning to the people playing it. For instance, a young jazz musician playing Charles Mingus' song "Fables of Faubus" (which was about the wrong doings of governor Faubus) would have no meaning to the musician because he/she never lived that era. As for new, recent music, the artist plays what he/she feels in respect to the present. For instance, Herbie Hancock's new album came out about a month ago called "Possibilities". This album was called his "all-star project" (Downbeat; Pg 38) because it...
Words: 1466 - Pages: 6
...Case Analysis - Taran Swan at Nickelodeon Latin America (A) Organizational Leadership and Decision Making – RMGT110 Taran Swan at Nickelodeon Latin America Introduction This case study has at its center, Taran Swan, who served as launch director and general manager of Nickelodeon Latin America. She was involved with the launch from its inception. She was enthusiastic in the pursuit of her goals and at the beginning when the Nickelodeon Latin America was taking shape, she was relentless in achieving what her managers believed was impossible. Despite her dogged determination, she proved to be very open to new ideas and suggestions. Her enthusiasm and savvy were infectious. She was a good listener and held people accountable for their actions. Her only agenda was ensuring the channel’s success and maintaining the Nickelodeon brand and integrity. She successfully created an environment conducive for people to discuss, question and rationally lay out their ideas and views. Her transformational leadership style shines through, as she rarely applies her authority and at the same time, by adjusting small pieces of the organization that she has created, the company leaps forward. In such a hostile and unfamiliar environment, some leaders would follow a more totalitarian approach but she chose a different path. She allowed freedom of ideas and views. They overcame the competition by thinking big – as she puts it herself to “make a splash”...
Words: 3746 - Pages: 15
...Rock Music and Culture Report There were many people and events that shaped my taste in music as a teenager in the 1990’s. My parents raised me in a household of strictly Country & Western music. Grunge music had exploded in the United States. The political atmosphere in the 90’s was going through a transition from a Republican President to a Democratic President that promised many changes. Although my parents raised me on country &western, and grunge was the predominant music style on the 90’s, and the country was going through big changes politically I have matured into my own eclectic taste in music today. When I was growing up my parents only listened to country& western music. They both grew up on farms, and that was the predominant music available to them. My dad was also a huge fan of Elvis Presley, and my mom listened to Willie Nelson, and Kenny Rogers. Around the age of 10 I remember my dad winning the Michael Jackson album Bad in a raffle, and he didn’t want it, so he gave it to me. This is my first memory of really getting to explore a type of music other than country& western. I was hooked on the upbeat dance tempo, and strong message of confidence. The first time my brother showed me the music video for “Bad” on MTV I became addicted to learning the moves of the urban street gang dancers. As a pre-teen my first musical “love” was The New Kids on the Block. I had my entire bedroom plastered with the posters I had ripped out of magazines such as Tiger Beat...
Words: 1360 - Pages: 6
...The legend of Michael Jackson Michael Joseph Jackson was born in African American working-class family, in 1958, Gary, Indiana. His career began at age 6 with his brothers Jackie, Tito, Jermaine and Marlon in a band formed by his father. An R&B, soul, funk, disco group “The Jackson 5” was founded in 1964 and became very famous after reaching the top of Billboard hot 100 with their four first major labels “I Want You Back”, “ABC”, “The Love You Save” and “I'll Be There”. It became noticeable that Michael is the most talented member of a band so he began a solo career in 1971 and released his debut album “Got to Be There” in 1972. In the early 80's, Jackson became a dominant figure in popular music. The music videos of his songs like “Beat It”, “Billy Jean”, “Thriller” were credited with transforming the medium into an art form and a promotional tool. Popularity of his videos helped to bring a new TV channel MTV to a fame. Jackson's album “Thriller” (1982) is the best-selling album of all time with his other albums also in top 10. This unique case of extreme popularity and fame from such a young age made Michael Jackson a mysterious figure surrounded by more rumours and legends than any other artist. Even now, after his death in 2009, it's hard to tell what is true and what is false and even to describe what exactly image Michael Jackson has because his personality is really controversial and there are so many aspects and variations in his career. Although there are no doubts...
Words: 3475 - Pages: 14
...Matt Stone made “The Spirit of Christmas: Jesus vs. Frosty” (1992). In this short video clip, the boys already looked a lot like the characters they would create to make South Park, the one difference being that Cartman was called Kenny at that time and Kenny had no name. When Brian Graden, Fox network executive, saw this clip, he commissioned Parker and Stone to make a second one as an animated Christmas Card. This time it was called “The Spirit of Christmas: Jesus vs. Santa Claus” (1995) in which Jesus and Santa Claus fight over the meaning of Christmas. This animated short was widespread throughout Hollywood and the internet and became such a success that the duo was offered the possibility of developing it into a series. Given that Fox did not want to distribute it because of the presence of Mr. Hankey, a talking piece of feces, Comedy Central picked up the offer. The very first episode called “Cartman gets an anal probe” was aired on August 13, 1997. Ownership and Market Today, the show is still aired on Comedy Central. This channel however, has gone through a number of ownerships since South Park’s first episode made it to the screen. When the channel was first created, it was owned by Time Warner, the same company that owns HBO, a well known premium cable television network, and called The Comedy Channel. In 1991, two years after the creation of The Comedy Channel, Viacom launched a rival channel called “Ha!”. Both channels were exclusively devoted to comedy and were huge...
Words: 3264 - Pages: 14
...musical expression and artistic subculture that originated in African-American and Hispanic-American communities during the 1970s in New York City, specifically the Bronx.[1][2][3] DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, B-boying and graffiti writing.[4][5][6][7] [8] Since its emergence in the South Bronx, hip hop culture has spread to both urban and suburban communities throughout the world.[9] Hip hop music first emerged with disc jockeys creating rhythmic beats by looping breaks (small portions of songs emphasizing a percussive pattern) on two turntables, more commonly referred to as sampling. This was later accompanied by "rap", a rhythmic style of chanting or poetry presented in 16 bar measures or time frames, and beatboxing, a vocal technique mainly used to imitate percussive elements of the music and various technical effects of hip hop DJ's. An original form of dancing and particular styles of dress arose among fans of this new music. These elements experienced considerable refinement and development over the course of the history of the culture. The relationship between graffiti and hip hop culture arises from the appearance of new and increasingly elaborate and pervasive forms of the practice in areas where other elements of hip hop were evolving as art forms, with a heavy overlap between those who wrote graffiti and those who practiced other elements of the culture. Today, graffiti remains part of hip hop, while crossing into the...
Words: 8353 - Pages: 34
...Max Ames AP US History Ms. Rizzo June 4, 2010 The Beatles: How Four British Lads Shaped America A musical group of four young British Liverpool natives arrived in the United States in the 1960s to begin their long career of shaping American culture; they were the Beatles. John Lennon, Paul McCartney, George Harrison, and Ringo Starr, like the many predecessors before them who had come from Britain such as Thomas Paine and Andrew Carnegie, became an integral part of the history of the United States, even though they were not true American-born citizens. Beginning with their momentous arrival in the United States in 1964, the Beatles greatly influenced American culture in the 1960s, and left an enduring legacy. The Beatles’ appearance on the Ed Sullivan Show, controversy with Christianity in 1966, precedents and influences in music, impact and development of the album as an art form, creation of a variety of movies, and influences in the counterculture as well as the pop culture helped to make American culture what it is today. On February 7, 1964, the Beatles landed at John F. Kennedy International Airport in New York, where a crowd of thousands of fans and reporters were waiting. There was such pandemonium, chaos, and screaming that, “One policeman who has worked at the airport for ten years said: ‘I think the world has gone mad.’” Two days after their frenzied arrival, the Beatles made a famous appearance on the Ed Sullivan Show. “The broadcast broke all viewing records...
Words: 3569 - Pages: 15
...History of Rock and Roll Who invented rock and roll? Well, the answer is nobody. Rock music is the innovation and evolution of many different types of music from a wide variety of groups of people. No one planned rock and roll, and it took over a great deal of American culture and revolutionized popular music. Rock and roll was influenced by African American music as well as white American styles. Since the introduction of minstrel shows in America in 1840, people have created and developed many other kinds of music. Mostly originated from African Americans, swing, blues, and jazz music was an early beginning to rock music. Many musical qualities were brought with African slaves into America. Some of the qualities include improvisation, “call and response” singing, and a dynamic rhythm. They created spiritual music and blues, which later evolved into what we know today as gospel music and “rhythm and blues.” White American music is based on of folk-style songs, mostly ballads in small bands of musical instruments. At the start of the 20th century, these folk style songs became referred to as hillbilly music. The transition to country-western music began with singers like Jimmie Rodgers and Gene Autry. After World War II, soldiers returning home wanted to feel at home again. This started the era of playing music on the radio, with programs such as Grand Ole Opry, which still runs today. This genre of music used guitars, Hawaiian guitar and drums on occasion to create a new...
Words: 1227 - Pages: 5
...comprehend the business environment and its significance for the sustainability of the business organisations (Management of Organisation, 2013). For the assignment undertaken, we will be looking into MOTOROLA which was heralded as one of the global communication leaders at a point of time; we evaluate factors effecting its business environment over the past five years using PESTEL analysis which led the organisation to make specific strategies to remain competitive and relevant in the industry. Motorola was influenced by several changes in its business environment which led company to develop strategic planning to work and collaborate with diverse corporation in the industry in assisting the business to continually innovate and improve their products and gain significant market share. This can be observed through the milestones of changes, since its inception back in 1930 when it was known as Gavin Manufacturing Corporation (Motorola Solutions, 2013). * Motorola Inc. was an American corporation established in 1928, a multinational company in telecommunications located in Schaumburg, Illinois in Chicago Suburb (Motorola Website, 2011). * Gavin Manufacturing Corporation change of the company name to Motorola Inc. in 1947. Since then, it has embarked achieving substantial milestones such as from battery eliminator as their first product to being the world’s first FM portable two-way radio in 1943, the first words from the moon was relayed from Motorola’s transporter radio in 1969...
Words: 3062 - Pages: 13
