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How Did Vertical Integration Revolutionize American Business

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Submitted By kneeboardmaster
Words 403
Pages 2
Sabrina Scott
Cox
History 1402
11/07/10

How did Vertical Integration Revolutionize American Business? Vertical Integration is the consolidation of individual businesses within a company, to control all phases production from raw material to finished product and transportation. This concept revolutionized American business by establishing management structures, standardizing products and streamlining the business model and creating consumer marketing techniques Out of necessity, hierarchy structure was brought into industry to control the various activities on a day to day basis and give everyone a specific job, division of labor. Chain of command was established among the workers, middle management, and upper management. Previously businesses were smaller in scale with less people and fewer tasks to control. So, the one or less supervisors could oversee things at that level. With vertical integration, the businesses became larger with more tasks and workers to manage in one environment, so more organization was required. With vertical integration came standardization of products and streamlining of the business model. The consolidating of the business process made the business more efficient and uniform by controlling all aspects of production. By controlling all aspects, you control the result and set the standards. The process is also localized to lower costs and speed up time to deliver. This brought the invention of mass production and the assembly line. The assembly line enabled products to be produced the same way every time and in mass quantities. The increased amount of goods brought demand for marketing techniques and mass marketing. Advertising came about in the late 19th century, this brought brand names, advertisements and billboards. Companies were competing for business; advertising was an edge on the competition. Businesses such as

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