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How Different in Cosmetics Advertising Between Thailand and the United Kingdom?

In: Social Issues

Submitted By Akartr
Words 2254
Pages 10
How different in cosmetics advertising between Thailand and the United Kingdom? All businesses have to do the advertising promoted their brand and products. Many companies have their own marketing department, whereas some use outsource marketing service for create the advertising. This method helps the company to reduce the cost (Johnson, 1997). The marketing technical of each company use the different strategy that the most appropriate for the company. Hence, each company has their own vehicle to do the advertising strategy. In terms of the cosmetic industry, the companies use the advertisements in different ways. The companies are choosing the marketing strategy suitable for the product and customer.
The advertising is the main strategy to competition with the competitors in the same type of product. Comparing the two countries, Thailand and the United Kingdom are totally different culture, vision and attitudes of customer, trends and people appearance (Sheth, Mittal, Newman, 1999). Therefore, the companies have to create the different advertising for response customer satisfactions in each country even the company use a vast of budget. However, it is valuable for the huge feedback of the customer and sales are increase. This essay will discuss the different cosmetics advertising between two countries, Thailand and the United Kingdom have difference factors for create the advertising to launch into these two countries.

Currently, there are many of advertising categories in the world. Especially in the cosmetics industry, advertising is important for this organization because advertising has high influence for the purchasing decision of customer. Therefore, many cosmetics company spend a lot of money to promote the product to the customer in many channel (Snow, 2011). In the case of famous and authorization cosmetics company, L'Oréal spent budget...

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