...Abstract This paper will discuss how social media marketing has different effects on businesses including the way Pepsi Co refresh project used the marketing strategy to boost its sales by advertising in a different way. The paper will discuss social media with two businesses in case studies and showing how it could help or hurt the companies. The paper will talk about the different types of social media being used in the businesses today and how they are helping to expand the success of the companies. The paper also will discuss the disadvantages and advantages of using this type of strategy in the business to help grow rapidly and steadily. A business organization should consider numerous things when trying to be successful. The company has to take in account what product or service to offer to the consumer. Companies should also consider how the product is going to be marketed. This brings us to the 4 Ps of traditional marketing strategies should be considered for the success of a business which are pricing, placement and promotion. However, marketing strategies alone do not ensure a successful business (Freeman, 2009). There should also be a lot of research done before developing a product. A business will only be successful if it’s earning profits (Boyd & Ellison, 2007). This happens when the company has the right mixture of products and marketing strategies. Business organizations that have been successful in including traditional marketing strategies in the...
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...Technology, Marketing, and Security Introduction Social media is a good way for a business to market their products to current customers and also to gain the business of new customers. More and more consumers are using the internet and social media websites to make purchases. Some businesses don’t even advertise in the newspaper anymore or use circulars. It is cheaper for them to go to the internet and use social media websites and they also reach more people. This is definitely the future for businesses. With the success that Pepsi had, I can see more and more businesses doing this in the near future. Reasons social media marketing has become exceedingly popular among businesses More than 66% of small businesses plan to invest as much or more in digital marketing, such as websites, social media and online advertisements, as they did last year. These results were from the 2013 AT&T Small Business Technology Poll, with 1,000 businesses replying to this poll (Eddy, 2013). As we can see from this poll, there is definitely a strong interest from businesses in using this type of avenue for advertisement purposes. I think businesses see that through these social media websites, they can be successful. When you go to the Facebook website, you see advertisements for different businesses. There is also LinkedIn. They are a social media network that caters to people in professional occupations. What a great network to use for advertisement purposes. You know that you are...
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...SOCIAL MEDIA TOOLS IN E-COMMERCE Social Media Tools in E-Commerce Richard Weyers, James Conner, Roselyn Singh University Of Phoenix Communicating in the Virtual Workplace Comm/470 Brooke Linderman July 05, 2010 Social Media Tools in E-Commerce Introduction Successful businesses are built on a common theme; customers! As is the case with just about everything in the world, the way in which businesses expand their customer base is an ever-evolving process. How does a business build a brand name with a strong reputation, and once they’ve achieved those qualities how do they spread that word for all to hear? For a long time businesses used tools such as door-to-door salesman, radio, print, and television ads as their means of spreading word about their product. And while those tools remain alive today, the explosion of the internet has broadened the horizon of the common business. With the internet came electronic commerce, or simply e-commerce. E-commerce is simply the conducting of business over the internet and it is becoming a major part of the business world today (UMSL Online, n.d.). It’s important that businesses embrace the new possibilities or find themselves at a disadvantage. “The successful adaptation of e-commerce can lead to improved efficiencies, growth in market share, expansion into new markets, or simply survival in competitive markets” (Ferguson, Finn, Hall, & Pinnuck, 2010, p. 80). The internet has also provided new methods of spreading the...
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...Launching the ASR 1000 Series Router Using Social Media Marketing Hazırlayan: Osman ÖZEN (401111024) Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing First of all, let me give some information about Cisco Systems and the new product ASR 1000 Series. Cisco Systems, Inc., founded in 1984 by a small group of computer scientists from Stanford University. By the end of 2012 Cisco became one of the leaders in offering networking solutions for individuals, enterprises, service providers, and governments. The company designs, manufactures and sells networking equipment. Stills one of the world’s most successful technology companies with 68,000 employees over the world. Over 5 years of research and development, Cisco created new generation of compact, purpose-built edge router that offered significant improvements in capital and operating cost, as well as space footprint, while maintaining industry leading performance and reliability. With fully developed new product Cisco Systems was ready to lunch the ASR 1000 Series Router marketing campaign. The implementation of a new kind of marketing strategy was adopt to launch and promote a new product ASR 1000, avoiding traditional print and television media and focus entirely on social media and digital marketing. Cisco value proposition for ASR 1000 product is based on: • Cost reduction and saving space. • Reduction of carbon footprints for the companies • Improve their performance by simplification ...
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...Social Media Business Success Professor Brown Group Five Table of Contents Introduction……………………………………………………………………..1-3 What is Social Media Marketing………………………………………………..4-5 Social Media Success story……………………………………………………..5-7 Interview………………………………………………………………….……7-10 Social Media Do’s………………………………………………………….….7-10 Social Media Don’ts………………………………………………………….11-12 Why the principles are central to good social media………………………...12-13 Summary……………………………………….………………………………..13 References………………………………………………………………………..14 Social media is a popularity tool for individuals and business. As an experiment in the infancy of globalization it has outgrown its original hypothesis’. If sites such as Facebook were their own countries, they would be placed in the podium of power internationally. (Divol. 2012) So, it would be safe to assume that star power is worth its, time spent creating. By publishing high quality work and building a massive amount of followers; your audience will share your information with their audience. (Gunelius, 2013) However, from a marketing stand point business can’t rely on social media alone. “If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing...
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...Power of Social Media in Business Makeba A. Smith Rasmussen College Author Note This research is being submitted on December 02, 2012, for Pamela Wren’s B371/GEB3110 Section 05 Research and Report Writing course. Power of Social Media in Business The topic I chose to conduct my research paper on is the impact or the power social media has on business. The reason I selected this topic is because social media has become very popular among people today. In addition, many businesses have incorporated the use of social media sites to publicize, communicate, advertise, and promote their companies. The use of social media in businesses have been met with many opposing forces, but the purpose of my paper will be to focus on all the positive impacts social media has in the business world. Should the power of social media in business be considered to have negative impact on companies? This is an important question to me because I use social media sites all the time. In my opinion the use of social media does not impact businesses negatively and as a result I intend on presenting a paper that will bring a positive light to those that oppose social media being used in business. In order to present my reasoning I will have to conduct research to obtain background information on businesses and the impact social media has on their productivity. I may also have to present information regarding the ways that businesses use social media to promote their companies. During the course...
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...Social Media Marketing Abstract Social media marketing is the new source of how consumers and companies communicate. It is aides the newest entrepreneur on how to build company growth. The future of social media will now be an advantage of how companies can get ahead of their competitors. Social Media Marketing Social Media Marketing has become the norm of society because it exists within everyday living. Many people are logged into different social sites such as Facebook, Twitter and Instagram and communicate with each other through those sites on a daily basis. Companies have capitalized on social media to advertise and market their brands. Because so many people are logged on, they would be able to communicate and research with consumers on their needs. This would effectively give companies the advantage of building a better marketing plan. Most companies rely on social media nowadays more than ever because the world is dependent on technology. With the amount of consumers that are communicating over the Internet, they can establish or recreate their brands to compete with other companies in their industry. Social media marketing begins with understanding the consumer and what better way to do that then to learn and study their social behaviors. It also helps gain access to companies on how to serve the consumer better. Popularity of Social Media Most large companies have marketing teams that create ideas and brainstorms for the next great marketing plan for...
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...Washington’s Pike Place Market. This was the site of the very first Starbucks store where unlike how the store is set up now it was merely a roaster and retailer of whole bean coffee and teas. Ten years later in 1982, Howard Schultz joins the company as the director of retail operations and marketing. To further immerse himself into the coffee world he travels to Italy in 1983 and subsequently falls in love with the coffee bar experience. The following year, the very first Café Latte is served in downtown Seattle. In 1985 Schultz founds Il Giornale, a business that offers brewed coffees and espresso drinks made from Starbucks brand coffee beans. Two years after the founding of Il Giornale, Howard Schultz acquires the assets of Starbucks and changes the name of Il Giornale to Starbucks Corporation and opens up 17 Starbucks stores including stores in Chicago and Vancouver, Canada. The statement, “Our Mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks Corporation), the popular coffee chain became what it is today. II. History of the Internet and Social Media While Howard Schultz and the “big wigs” of the Starbucks Corporation are watering the new coffeehouse idea and growing Starbucks into the conglomerate that it is today there is another thing happening that will change the face of how businesses conduct their marketing and how they communicate with the consumer. Around the mid-1980s the very prehistoric version of the...
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...Morris 3/14/2015 Identify the people, organization, and technology factors responsible for slow adoption rates of internal corporate social networks. Incorporating social networking systems in a business setting doesn’t always work out as desired. There are a few factors as to why these systems don’t return on the investment put into them, and they are factors such as people’s habits, organization’s needs, and technology competition or issues. To begin identifying these factors, let’s start with why people won’t want to change what they’re used to. When a company begins using something like a new social network to try encouraging workers to collaborate in new ways, most of the time the workers don’t feel comfortable with the change. In a work area, it’s more common to collaborate with your colleague face-to-face or by sending emails, and having to learn how to use/navigate a new social networking program may prove to be nothing more than stressful. As for the factors of organization, it would be a burden to keep these systems up to date, and having to rely on them for organization may not end well if any details were missed/left out. A common complaint is that social media efforts are severely under-resourced, so gaining accurate, factual resources can be proved difficult (1). Not only would maintenance be an issue, but most companies also lack the capability to measure performance/value the network creates. The other factors that may make adoption slow is technology...
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...COURSE: Eng3003 9105 Writing for Professions 1 Social Media Overview of Nike Nike has created awareness with the way it present and make use of social media sites. Presenting in this essay, is going to be an overview of how Nike make use of professional social sites. Nike operates its marketing system online through social sites like Facebook, twitter, LinkedIn, etc. Nike also has its own online blog which is Nike.com. Nike is making full and efficient use of social site in many ways in the sense they generally try to increase sales and show off (advertisement) their new products using social media. Nike’s Blog is been connected to each of the company’s social media account which it then uploads information about new products to update its customers. Nike is a brand and company that faces competition from other company like Puma, Adidas, and Under Armor etc. Nike, Inc. is an American worldwide association that is occupied with the arrangement, progression, amassing and general promoting and offers of footwear, apparel, apparatus, embellishments and organizations. It was founded in the 1964 with its name as Blue Ribbon dons by Phil knight and Bill Bowerman and later, it authoritatively got to be Nike in 1971. According to Sage (2008), the association’s headquarter is located close to Beaverton, Oregon in Portland metropolitan area (Para.12). It is among the world’s greatest and biggest suppliers of athletic/sport shoes and attire and a foremost maker of recreations equipment...
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...Running head: SOCIAL MEDIA AND THE BUSINESS WORLD TODAY Social Media and the Business World Today Juan Smith Abstract This paper discusses the many different types of social media and how companies can utilize them to increase the company’s profitability and overall success. Many examples of well-known companies are illustrated throughout the paper. It also gives some tips on ways companies can be more lucrative with social media. Social Media and the Business World Today How important is it for companies to be involved with social media? Isn’t that just something for people to post pictures of their dog on, to talk to their friends on, or even to post silly jokes on? Not exactly. Social media is so much more than what it sounds like. Many people and companies do not use social media to be social at all. When utilized correctly, it can be used to win over new customers, retain current customers, and to even promote sales. To begin, there are many different types of social media. To name a few, there are social networking sites, blogs, microblogs, professional networks, and even video or photo sharing sites (23 Types, 2010). A social networking site (SNS) is a website that allows its users to create profiles in which they share with other users of the site whom they have deemed their “friends” (Social Networking). Most people use SNS’s for staying in contact with friends and family; however, it can be used for business purposes as well. Examples of a SNS...
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...Social Media in E-Commerce June 12, 2011 COMM/470 Krystal Hall Introduction The presentation by team C last week was a PowerPoint presentation on communication consultants. The slides in the presentation show support of the new technology for e-commerce businesses and how the team- oriented projects become more effective and efficient. The executives viewing the presentation thought it was a success and would now like to proceed with launching an e-commerce unit. In this paper the team will discuss how social media tools can distribute messages to consumers and the clients. The team will analyze the best tools to use in specific situations and the ethical values behind them. The analysis will include security and privacy issues. The credibility and the reputation will be in the analysis also. Social Media in E-Commerce When using social media one should be aware of the ethical issues that surround it. Social tools help to relay messages to consumers and clients. Companies are able to communicate in various types of social communication. Not all social tools are appropriate for every business transaction or communication. Developing the knowledge of choosing the right one will benefit the company and help to increase the profits. There are many issues to observe when using social media and a business together. Identity theft is one of the biggest concerns for the consumer. Making sure that the site is secure will ease the customer who is already hesitant about...
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...solely on donations from supporters, adoptions, and money they raise through fundraisers which all go right back to the dogs. In 2014, this organization helped rescue, rehabilitate, and, when they were ready, find forever homes for over 40 bully breed dogs. The non-profit organization “Don’t Bully My Breed” provides pit bull advocates with a code of ethics, and they fully support and help rescuers/owners practice ways of being a good handler of this specific breed by providing guidelines for them. So the question is, how do we make an organization receive a better reputation and more awareness to the public due to the type of breed of dog they 100% support through a public relations campaign? “Don’t Bully My Breed” provides information and background fully supporting the breeds that undergo bad reputations based on the public’s views on these dogs. The organization says “Day in and day out we have people ask us questions about certain breeds of dogs. People are most concerned with American Pit Bull Terriers, Rottweiler’s, German...
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...customers in reference to having products or services that they need or desire at an affordable price. Marketing is the process of technique of promoting, selling, and distributing a product or service. (Marketing (n.d.) http://www.merriam-webster.com/dictionary/marketing.) Marketing play a vital role in an organization’s success, because without a marketing plan on how to distribute , promote, and inform potential customer and current customers of products or services that the company provides, then failure of the company is inevitable. There are a lot of competitors out there, due to this fact an organization have to place big emphasis on marketing, because not only do the company have to get the information about eh products and services to the customers in order for them to make an informed decision to get the product or service. They also have to do it cost effectively. The reason why the company has to market their products or services cost effectively is because there are so many other companies to choose from, that are provides similar if not the same identical products or services. If a company does not have a effecting marketing strategy, they will spend too much money on their marketing campaign and that will reflect on the price they would offer...
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...phenomenon and how they are used by brands as one of their main marketing channel especially by food and beverage companies. It also describes on how it changes the way we communicate with one another and how it can have an impact on brands. The chapter further presents the problem statement of the study, research objectives, research questions and the significance of study. 1.2 Background of study As the world is moving in a faster pace, rapid changes have occurred in the way we live. The evolution of current internet had made our lives more interesting and convenient. Social media has been brought to a whole new level with the advents of social media on the new Web 2.0 where the Internet has gone social. The social media has transformed online monologues into engaging dialogues by redefining how people connect and communicate with other people as well as brands and businesses. This communication platform has now become imperative in being a part of the lives of the modern society by opening the door of endless possibilities of how information is being shared and exchanged. The social media as we know today encompasses all the social networking sites which include the top major players of the industry which is Facebook, Twitter, YouTube and LinkedIn. One such social networking site that grows in an instant rate is Facebook. In short, social media is the social software that improves human communication. Facebook started off with a humble beginning of being a social networking...
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