...Where your ideas make a difference. At A.T. Kearney we are looking for people who love to reach out. People who want to stretch their talents. People who will challenge themselves to achieve meaningful, measurable results for their clients, their firm, and themselves. People with ideas. Your interest in a consulting career with us suggests that you may be one of those people, and we have designed our interview process so that you will have every opportunity to show it. The A.T. Kearney interview sequence consists of two rounds, typically completed within a 3-week period. The first includes two 45-minute interviews conducted back-to-back on campus or in another convenient location. The second, which normally takes place at our nearest office, involves three 45-minute meetings with one or more of A.T. Kearney’s senior people. If you are invited to complete the full sequence, you can expect that both interviews in the first round and two in the second will be case-oriented. This means that in addition to discussing our firm and your future it, the A.T. Kearney consultants you meet will also present you with real-world business problems and ask you to develop solutions. Experience shows that the applicants who are the most successful in a case interview are those who enter it with the right frame of mind and the best preparation. The following information is designed to help you achieve both. Why The Case Format? While we look for many qualities in an applicant, the most important...
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...internally how it all comes together. Now I see why it helps to identify the company’s strengths and weaknesses, prioritize the company’s tasks to solve them in the right order and synchronize efforts to move in the same direction. We covered subjects such as globalization, differences in cultures, the strategy of international business, and the organization of international business, global human resource management and global marketing. This knowledge is important because it gives me an understanding of how to utilize the knowledge behind a product, and bring inside knowledge to everyone on the team I create. I see how it’s not the physical product itself that makes an impact on the market, but how you utilize the knowledge behind the product such as the services and culture. The real value of knowledge is not the product but how to use everything to create a competitive advantage anywhere. A company has many different units, and sometimes they are not all aligned to the same. By looking more closely at challenges, when dealing with forming the strategy to implementing the strategy, I am now able to identify the misunderstandings between the decided strategy and the action taken, or to identify if there are different perceptions of the same strategy within a company. This is extremely relevant when dealing with multinational companies where the structure is complex and there is room for error and risk of misunderstanding with the whole team you create. I can now identify where...
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...UNIT1 1.1 Explain how different methods of promoting products and/or services impact on customer service delivery Selling to consumers or other businesses, developing an effective sales strategy is the first step to persuading customers to part with their money. In particular, we need to identify which customers to focus the efforts on, the sales methods that will be use to reach them and how we will price the product or service. It is essential to plan carefully how to approach and make the pitch to customers. Careful preparation can help to demonstrate how the product will benefit the customer, handle any objections and close the sale. Personal recommendations can be one of the most effective forms of publicity. This is why we must ensure our customers are left satisfied every time they deal with our business. Online marketing involves making best use of company website, as well as including email marketing and electronic newsletters, online advertising and using social media websites such as LinkedIn, Twitter, Facebook, and Pinterest. Entering into affiliate marketing deals with other businesses, while some raise their profile through effective content marketing (including blogging). 'Offline' marketing options include advertising, direct mail, leafleting, public relations and networking. Marketing should be part of everyday business culture. Having a marketing plan can increase a chances of success. Something that sets out the goals and strategy, structures your...
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...Unit 36 M1 Explain methods used to identify the target market for the proposed business Market research Market research can enable you to identify your target consumer, find out what they think about your ideas, products or brand and gather insights to help you target the right market. Market research is part of our business strategy. As a business we need to bear in mind that consumer’s motivation and behaviour change over time so we consider reviewing our research on a regular basis. Market research is finding out information about what potential customers want and also to meet their needs in the beauty industry. We have used 2 methods of primary research and another 2 methods of secondary research. These include: questionnaires, Visits to similar businesses, Internet and Publishes text books. This provides a wide range of information which helped us decide what we should do with our business. Collecting questionaires was one of our primary methods. The advantages about collecting primary research are that it is up to date because we have just collected it. It has met our specific needs as we asked the questions and those questions were based on what we wanted to know about our business. Collecting this type of information is relatively cheap, as it is just a visit and we have record the information. But normally collecting primary research is very expensive as I am starting from scratch. Collecting information of the internet is one of our secondary researches....
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...before. This will help you to read the questions carefully. I estimate about 5% of the misses are due to careless reading. Study your assigned homework problems and blackboard quizzes. Use the handout that I prepared for you: Arbitrage & Speculation. Lecture 1 The Economic Approach Related Readings Chapter 1 Define Economics in two ways and understand the difference between each way. Know the meaning and relationship between the following concepts covered in the first lecture: scarcity, rationing/rules, competition and choice. Know especially the concept of opportunity cost and choice. Be able to work opportunity cost problems similar to cost of college and the alternative ways of travel problems that we did in class and on homework. Know the difference between normative and positive. Know the difference between positive sum games, zero sum games and negative sum games as discussed in the lecture. Economists use incentives to set up positive win-win games as in my classroom examples of Australia & golden content in trash. What is meant by the moral hazard problem? Understand the Eight Guideposts of economic thinking as discussed in your text. Go over the pitfalls of economic reasoning: Review the blackboard problems that you were assigned (especially the two on marginal analysis), but also the others. These are samples of the kinds of questions that you may expect. Review the Green Study Guide Problems and Projects on pages...
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...time on the exam. 3. See the Syllabus section "Due Dates for Assignments & Exams" for due date information. 4. Reminders * You will only be able to enter your online Final Exam one time. * Click the Save Answers button often. * If you lose your Internet connection during your Final Exam, log on again and try to access it. If you are unable to enter the Final Exam, first contact the Help Desk and then your instructor. * You will always be able to see the time remaining in the Final Exam at the top right of the page. 5. Assessments with Multiple Pages * Make sure to click the Save Answers button before advancing to the next page (we also suggest clicking on Save Answers while you are working). * Complete all of the pages before submitting your Final Exam for instructor review. * Do NOT use your browser's Back and Forward buttons during...
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...PURPOSE: The purpose of the assignment is to identify the nature of ethical problems in modern business and how to convince the stockholders on the importance of stakeholder’s interests. As a product manager I am tasked to conduct a report regarding the market demand of coffee product in Maldives and this report is based on the product named Old Town Coffee which is produced by Malaysian company and our Company Ugo Investment Private Limited wants to market the product by naming the product and produce the product in a low quality from China. Introduction As working product manager in Ugo investment in Male’ Republic of Maldives the company management has decided to produce nestle coffee product named Old Town coffee which is produced by nestle Brother Investment which has the authorized license in importing the product to Maldives. The Ugo investment company management has decided to produce Old Town coffee product from the company in a way by concentrating more cheap substance into the product as a result the cost of the production would be low and the selling rate would be lower than comparing with nestle Brother investment to bring the competition with the company. The Ugo investment management team is a group of family business owned by the elder son of the company. The company tries to establish the competition to this investment by pouring the market a low quality product which has a huge impact to the many stakeholders. This report contents the impacts for the stakeholders...
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...Segmentation Markets are segmented into different 'niches', driven by different types of consumers with different product or service requirements. The fact of the matter is that we do not all want the same products, and we have different requirements for the products and services that we do consume. Product differentiation is based on four elements: Price – How much am I prepared to pay for this product? Quality – What level of quality do I require? Availability – or maybe delivery. How quickly do I want to have the use of this purchase? Promotion – or maybe "branding". Do I want a specific brand, or one of a range of brands that I feel 'says something about me? Think about denim jeans here—a $4.00 pair from Wal-Mart, a $400 pair from Neiman-Marcus We all make "value judgments" based on the inter-relationship of these three elements when we consume a service or product. Stakeholder analysis is a technique you can use to identify and assess the importance of key people, groups of people, or institutions that may significantly influence the success of your activity or project. There are a number of tools available that can assist with this. A Stakeholder analysis can be used to: * identify people, groups, and institutions that will influence your decisions about the form, style, features, etc., of your product or service (either positively or negatively), ------------------------------------------------- Core Competencies or Core Capabilities? Competencies are...
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...Market Research Interview Vincent Parson Staryer University GB-500 Business perspectives June 9th, 2015 Market Research Interview Marketing is pivotal for monetized, for-profit businesses to succeed. “Marketing without data is like driving with your eyes closed.” (Zarrella, 2013). These companies strive to viably secure and convey the appropriated sales and advertising techniques necessitated to procure the proper, targeted clientele a given business most likely would obtain business from. One of the notable methods these aforementioned businesses use to endear future business is by conducting the proper research based upon the consumer’s specific predilections. The methods used to help ascertain what these particular clientele’ needs and wants are is what is known as market research (Cadle, Paul, Turner, 2010). Market research is an extremely important component of business strategy. Succinctly, market research is really any organized effort to accumulate information that is based upon target customers or markets. Market research is more or less concerned specifically within a given market. This is what’s known as a very distinct key factor that helps companies to ensure they have both an upper edge as well as to maintain their specific competitiveness over their competitors (McDonald, 2007). The market research that is used is to help provide essential information that helps to both analyze as well as identify that market’s need, in addition to that market’s competition...
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...a small container shop. It started with the production of shampoo and liquid soap. This performed very well on the market giving the edge to produce more. Two years after ATQ came out with it hair relaxes for both adults and children, popularly known as soft and beautiful. It gradually introduced different ranges of cosmetics to suit all category of people on the market. It produce very affordable products to suit the market. It currently has a work force of 35, producing for both the local market and international market. It has trucks and van used for deliveries to the major wholesalers in town. Reasons for Conducting Marketing Research for ATQ Cosmetics There is the need for market research to be conducted by every business and this should not be a onetime activity. Most businesses that do succeed conduct research on continual basis to know the market trends and to maintain a competitive edge. This is necessary regardless of whether the business is now starting or an existing business. This enables the business to understand its target market. Firstly the research is being conducted to know the people using the products. This will enable the company know the demographic characteristics of the people using the product. If the products are used mainly by children or within a certain age bracket, this will enable the company to better strategies for the market. It will also help to know the location of the buyers to know whether to provide delivery channels. The educational...
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...& Innovation MANNERS, AMANDA 9/8/2012 Jasmeih Green BUS521002VA016-1126-001 Entrepreneurship & Innovation MANNERS, AMANDA 9/8/2012 Assess risk for your business. 1. Identify and evaluate the main sources of risk for your business. 2. Explain your plan for dealing with risk by developing a contingency plan. It is stated that risk assessment is third step in a basic risk management process. Risk assessments measure two components: severeness of expected loss and the probability that loss will occur. The aim is to determine the quantitative and qualitative values of risk associated with a potentially hazardous circumstance. Risk assessment is different for individual businesses, there is a general checklist to consider when assessing and managing risks. It should be able to identify potential endangerment to your assets when using the risk assessment. The primary assets that are subject to risk, as well as the secondary assets that might be affected can be determined. My company will have to be able to identify the threat community by deciding whether the threat is internal or external, human ware of malware. In this case we have to be specific in determining the threat. Sometimes you have referred to a broad-spectrum analysis. There is several risk assessment that do exist however I feel that these will be the ones that I have to pay very close attention to when I start my business. They are as follows: 1. Product- What is the product that you are...
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...Executive Summary The article begins by questioning the place of cultural boundaries in the place of international business. However, how can we really learn and incorporate another culture into own businesses practices. The article questions our methods of learning another culture and challenges us to no just learn the “black and white” rules of another culture but to actually learn about the settle differences and apply them to our daily practices. It will take more than studying and reading about other cultures to fully understand and connect with people of other cultures. The U.S department of education held a conference to evaluate the meaning of globalization and what it meant to different people around the world. People who oppose the idea of globalization view it as a tool to impose western cultural values on different cultures around the world. Many people view globalization as a tool of “cultural imperialism”, in which America can spread their pop culture and consumer values for their own elfish needs. However, others view globalization has necessary and essential agreement between nations to effectively and efficiently spread world resources. These people believe that globalization can help stem worldwide poverty in some areas and stimulate positive growth in developing countries. From a more objective perspective, globalization is the “embodiment of the world merging into massive transactional networks and nexuses of countries in terms of trade, commerce, capital...
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...for free for non-commercial use. You are welcome to forward this to your friends provided you do not alter any of the content and keep the entire document in tact. I retain copyright ownership over these materials © Victor Cheng www.caseinterview.com PROFITABILITY FRAMEWORK Revenue/ Unit Revenue # Units Sold For the problem branch (e.g., Revenue/Unit or # Units Sold) 1) SEGMENT the number, break it up into its component parts, compare to historical metrics to find where the shift is coming from 2) ISOLATE the key driver causing bulk of problem 3) EXPLORE possible resolutions Possible Segments to get data for, isolate & explore: * By product / product line * By distribution channel * By region * By customer type (new/old, big/small) * By industry vertical Once you know mathematically what's causing the problem, you need to understand WHY the number has declined in the context of the marketplace. This may be a "compound framework" problem requiring you to use a general market analysis framework. If so, most often you will want to start with the customer (demand side) analysis and potentially may have to use the entire framework. For problem branch (e.g, fixed or variable cost) SEGMENT into its component parts * Segment cost by logical components * Segment costs by value chain Value Chain Example: Profits Fixed Cost Cost/ Unit Cost # Units Sold Variable Cost Identify fixed costs in each of the following: Raw Materials -> Factory -> Distribution ->Customers Compare...
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... Financial Markets Learning Guide EFB201 Learning Guide 1 Workload Expectations The unit has a two-‐hour lecture with a one-‐hour workshop/tutorial each week. QUT Guidelines are that “Eight to 10 hours per unit per week should be spent outside the classroom reading and working on assignments and tutorial tasks.” This unit covers a large amount of material commensurate with the workload expectations described above. The lectures are an integral part of the course materials and will contain spoken or written material that is additional to that in the textbook and set readings. Conversely, not all the set textbook or other readings will be covered in the lectures. In addition, you will be expected to do your own research in respect of particular topics, and this also forms part of the unit materials. All unit material is assessable; in other words, it is not possible to identify unit...
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...Delivering Value Background Reading: You must read Chapter 9: Market Segmentation, Targeting and Positioning to understand the process of STP, before you attempt the assignment. Students relying on slides will find themselves confused. Spend time reading the chapter and ask your lecturer questions during consultation hours if you are not clear about any concept. Please do not email to understand theory. Choosing the watch/fast food restaurant: This is the most critical step of your assignment. Your product/service must have a clear differentiating competitive advantage. If your watch is ordinary and does not have a feature that makes it unique, you will find your assignment “bland” and so will your tutor, same applies for fast food restaurant. Conduct extensive research by visiting watch outlets, malls, restaurants, or visiting their websites and carefully select your watch or restaurant. Evidence: In this assignment, we want you to give evidence to almost every claim you make. For example, if you say Kellogg’s Special K is targeting female consumers who have an active lifestyle, then you should look for an advertisement that shows a girl in activity consuming Kellogg’s Special K. Similarly, if you claim Dominos differentiates itself in terms of “Services” then you must find an advertisement that shows Dominos claiming to be Pizza Delivery Expert with 30 minutes delivery promise to support your claim. We know this is tough, but this is where excellence lies. Assignment...
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