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How Does the Design of Starbucks Compare to Other Coffee Shops in Order to Appeal to

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How does the design of Starbucks compare to other Coffee Shops in order to appeal to customers? Abstract:
In order to overcome my curiosity of investigating the ways of which Starbucks Coffee Shop differs itself uniquely from other coffee shops, I will investigate the difference between the three Starbucks
Coffee Shops of Sha Tin New Town Plaza, Hong Kong. Not only will I analyze the different design factors of Starbucks, but I will also be comparing them against the competitors within the perimeters of Sha Tin, Hong Kong.
I will conduct an interview with a Coffee Shop entrepreneur; give out questionnaires to random customers of the three different Starbucks Coffee Shops of Sha Tin New Town Plaza, as well as observing the surroundings with my personal judgment. Furthermore, I am going to research the background and history of the Starbucks Coffee Shop design.
Starbucks Coffee Shop originates from Seattle, and the after employing several designers, Schultz finally come across Wright Massey who quoted 'they didn't want any two stores to look alike'1. I conclude from my research, that Starbucks is unique from other Coffee shops in terms of its store designs, as well as its products.
Aside from this, each of their stores are similar since their designs are of a template, but there are no two stores that are identical. From my observations, I round that the three Starbucks stores of Sha Tin
New Town Plaza have their own styles.
1 ‗STARBUCKED A Double Tall Tale of Caffeine, Commerce & Culture‘ by Taylor Clark, page 100.

How does the design of Starbucks compare to other Coffee Shops in order to appeal to customers? Introduction
Design is a very diverse subject; from small scaled designs such as the design of an earring, to architecture or religious designs such as the big Buddha in Hong Kong. The aim of my essay is to identify the features of...

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