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How Does the Implementation of Apps and E-Subscriptions Effect Newspaper Publishers Revenues and Their Strategies for Further Businesses?

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Letter of Transmittal

Marc Sullivan CEO Chicago Tribune 435 N. Michigan Ave. Chicago, IL 60611

Zora Bouadjenak; MBA Strategic Advisor Email: zora.bouadjenak@NEWSPAPER.com Tel: +1 437 555 670

Dear Mr Sullivan, I am pleased to present to you the report about the current effects of Applications and Ecommerce on newspaper publishers and furthermore strategic recommendations for your company. This report has been prepared according to the upcoming extraordinary session of Chicago Tribune Newspapers CEO’s, Strategic Advisor and the consultancy assistance of McKinsey Strategic Department. This report covers the current situation of circulations and subscriptions regarding the digital era as well as available technologies for newspaper publishers to increase their revenues. Also includes an evaluation of business strategies and activities regarding Chicago Tribunes’ major competitors. This report covers some recommendation for further strategic positioning and investments to create a competitive advantages. In presenting this report, I want to pay tribute to the work of every one of my colleague throughout the strategic department and all journalists within this newspaper. It is a pleasure to find strategies and solutions to keep our business alive and develop further goals. If you have any further questions, please do not hesitate to contact me at any time.

Yours sincerely, Zora Bouadjenak; MBA Strategic Advisor Chicago Tribune

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HOW DOES THE IMPLEMENTATION OF APPS AND E-SUBSCRIPTIONS EFFECT NEWSPAPER PUBLISHERS REVENUES AND THEIR STRATEGIES FOR FURTHER BUSINESSES?
A case for Chicago Tribune Newspaper

Lectures name: Date of submission: Author’s name: ID:

Mr. Chong Hock CHUA 12. September 2011 Zora BOUADJENAK 12643509

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1 Executive Summary
Newspaper publishers are facing the new digital era with different strategies. Chicago Tribune needs to

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