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How Electronic Commerce Effect on Marketing

In: Business and Management

Submitted By Jeremy233
Words 1403
Pages 6
Yuming Jiang
How electronic commerce effect on marketing
Saint Joseph’s College

Yuming Jiang
How electronic commerce effect on marketing
Saint Joseph’s College

How Electronic Commerce Effect on Marketing The past five years, the global marketing strategy has undergone enormous changes, which there are many factors. They include: changes in consumer demand, population movements, changes in the ecological environment, financial investment direction and other factors. This article I will focus on the impact of the rise of e-commerce play a leading role in the development of science and technology and advances led to the marketing of the marketing process of change and change.
With the rapid development of information technology, especially the Internet popularization and application of e-commerce it is widely used in various fields of human society, while e-commerce is the inevitable product of technological progress. But also inevitably lead to changes in the traditional business model and corporate structure, and have a profound impact on the traditional marketing model, especially in the last five years. Network broke through the space-time industrial society, has shaken the business and marketing presence in the past the foundation. How to deal with change, how to meet the challenges in a changing, enterprises now need to seize the opportunity to seriously think about. Human society is in a technology transition, the information explosion and today's era of rapidly changing market. In this age of change, companies rely on traditional marketing media and other means, in order to accurately find their products to the needs of customers is becoming increasingly difficult, while customers and consumers to the vast enterprise or products of the forest to find their satisfaction with the goods is no easy task. Because of marketing and communication costs...

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