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How Far

In: Computers and Technology

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"Entrepreneur": Ingredients of a Marketing Plan How to Write a Marketing Plan Daily Markets; Canadians Forgo Customer Service for Low Prices; Arjun Rudra; August 2010

SWOT Analysis for Business Plan Created On: 10/10/2009 - in Business Plan Tips - Comments (104)
A SWOT analysis is a powerful tool that tells the strengths, weaknesses, opportunities and threats of your business. It contains great importance in front of investors and lenders when you are asking for loan. It tells them how your businesses is operating internally and are you capable enough to earn large amount of profits or not. SWOT Analysis:

The SWOT analysis is prepared to know the strengths and weaknesses (internal capabilities of the company) and opportunities and threats (external parameters that are affecting the company). It contains great importance in your professional business plan. It is used to analyze the core areas on which the strategy of business depends; weaknesses your company have; opportunities that you have in market, in order to expand your business; and the external threats of which the company has to be aware.

Every business has competitors, so avoid the lines such as, "We have no competitors" or "We are the best." These lines will create negative impact on your business. Use of bullet points is the best way to begin. Avoid adding irrelevant and unrealistic material.


The positive attributes of your organization is described under the category “Strengths.” Strengths are within your control. It contains:

• What do you do well?
• What resources do you have?
• How unique is your product as compare to your competitors?
• Positive attributes of your employees
• Your tangible assets: available credit, capital, equipment, etc. within the business.


Gather all the weaknesses that your...

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